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Kids Play Nordic A/S

Public limited companyCVR 33592698Viby JActive

Kids Play Nordic A/S is a public limited company, based in Viby J, active in manufacture of games and toys, founded in 2011. The company made a loss in both 2025 and 2026, most recently DKK 2.6m. Equity fell to DKK 1.4m in 2026.

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Key figures · financial year 2026

Gross profitDKK 1.7m+146.3% vs. 2025
Net profit−DKK 2.6m+26% vs. 2025
EquityDKK 1.4m−53% vs. 2025
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit rose 146% (2025 → 2026), to DKK 1.7m.
  • The loss got smaller: from DKK 3.5m to DKK 2.6m (2025 → 2026).
  • Equity fell 53% (2025 → 2026), to DKK 1.4m.

Employees

  • 1 more employees than a year earlier: 7 (08/2026) against 6 (08/2025).

Management and owners, last 24 months

  • New in management: Ole Iversen (chair of the board, 01/04/2025), Kent Tom Mikkelsen (director, 01/04/2025) and Kent Tom Mikkelsen (board member, 01/04/2025).
  • Stepped down: Ole Iversen (director, 01/04/2025), Ole Iversen (board member, 31/03/2025) and Kent Tom Mikkelsen (chair of the board, 31/03/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

−DKK 8m−DKK 6m−DKK 4m−DKK 2mDKK 0DKK 2mDKK 4m202120222023202420252026
EquityNet profit
Financial figures for Kids Play Nordic A/S
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,20726−250−4,0626891,698+146.3%
Operating profit (EBIT)443−197−1,077−7,587−3,559−2,538+28.7%
Profit before tax−3431−908−7,654−3,519−2,605+26%
Net profit−3431−908−7,654−3,519−2,605+26%
Total assets6,8771,3879,8188,1376,3766,042−5.2%
Equity1,2821,3122,4051,7503,0311,426−53%
Liabilities5,595747,4136,3863,3454,617+38%
Cash and cash equivalents53521,3581,403486647+32.9%
Average number of employees2225770%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202120222023202420252026
Gross profitMedian, the industry (38 companies)

Signals from the financial statements

calculated from the 2026 figures

  • Loss for 4 years in a row

    Net result has been negative in 2023–2026.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 53% from 2025 to 2026 (DKK 3m to DKK 1.4m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Kids Play Nordic A/S
Financial yearPeriodPublishedFigures forDocuments
202601/04/2025 – 31/03/202605/10/2026The companyPDF not statedXBRL
202501/04/2024 – 31/03/202501/07/2025The companyPDF not statedXBRL
202401/04/2023 – 31/03/202427/09/2024The companyPDFXBRL
202301/04/2022 – 31/03/202305/09/2023The companyPDFXBRL
202201/04/2021 – 31/03/202207/10/2022The companyPDFXBRL
202101/04/2020 – 31/03/202124/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

38 companies in the database

Comparison with the other companies in manufacture of games and toys based on the latest financial year.

Gross profitDKK 1.7mNo. 17 of 38
Better than 57% of the companies in the industry
EquityDKK 1.4mNo. 21 of 38
Better than 46% of the companies in the industry
Number of employees7No. 7 of 38
Better than 84% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 80,139, equity DKK 1.7m, 3 employees.

DKK 100kDKK 2.4mDKK 56.6mDKK 1.3bnDKK 11.1bnHere
Distribution of gross profit for 33 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 34,331of 69,742
Better than 51%
No. 28,864of 69,964
Better than 59%
Same industry and fewer than 20 employees34 companies in the comparison
No. 13of 34
Better than 64%
No. 17of 34
Better than 52%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 16,431of 24,791
Better than 34%
No. 16,372of 24,909
Better than 34%
All companies of type A/S18,025 companies in the comparison
No. 14,977of 17,786
Better than 16%
No. 15,329of 18,024
Better than 15%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Manufacture of games and toys
Gross profit
  1. Kids Play Nordic A/SDKK 1.7m
  2. LEGO System A/SDKK 32bn
  3. Plus-plus A/SDKK 88.6m
Net profit
  1. Kids Play Nordic A/S−DKK 2.6m
  2. LEGO System A/SDKK 13.3bn
  3. Plus-plus A/SDKK 4.7m
Equity
  1. Kids Play Nordic A/SDKK 1.4m
  2. LEGO System A/SDKK 24.9bn
  3. Plus-plus A/SDKK 27.9m
Employees
  1. Kids Play Nordic A/S7
  2. LEGO System A/S7,197
  3. Plus-plus A/S31

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Kids Play Nordic A/S

Management

4 active registrations

Executive management

Executive management at Kids Play Nordic A/S
NameRoleAppointed
Kent Tom MikkelsenDirector01/04/2025

Board of directors

Board of directors at Kids Play Nordic A/S
NameRoleAppointed
Jan KnudsenBoard member03/01/2023
Ole IversenChair of the board01/04/2025
Kent Tom MikkelsenBoard member01/04/2025
Founders
Helan Holding ApS
Former management (14)
Former management at Kids Play Nordic A/S
NameRoleAppointedResigned
Peter EkmanBoard member06/04/201131/05/2016
Peter EkmanDirector06/04/201101/02/2012
Hans Jørn SøjeBoard member06/04/201107/07/2017
Ole IversenChair of the board06/04/201131/05/2016
Hans Jørn SøjeCEO01/02/201203/07/2013
Dorthe TolstrupCEO03/07/201301/06/2016
Peter EkmanChair of the board01/06/201601/06/2022
Ole IversenBoard member01/06/201601/06/2022
Ole IversenCEO01/06/201601/06/2022
Vibeke IversenBoard member07/07/201701/06/2022
Dennis Birkeholm LarsenLiquidator01/06/202203/01/2023
Ole IversenDirector03/01/202301/04/2025
Ole IversenBoard member03/01/202331/03/2025
Kent Tom MikkelsenChair of the board03/01/202331/03/2025

Signing rule: Selskabet tegnes af direktøren eller den samlede bestyrelse i forening.

Address and production units

1 active production units

Gunnar Clausens Vej 26A
8260 Viby J

Aarhus Municipality · Postcode 8260

Production units
Production unitAddressEmployeesP number
Kids Play Nordic A/SGunnar Clausens Vej 26A, 8260 Viby J71016781203

Purpose

Selskabets formål er udvikle, producere, importere og eksportere kvalitetslegetøj til det nordiske marked

The purpose is quoted from the register in Danish.

Changes year by year

63 registered events
20261 changeaccounts 1
  • Annual report for 2026 published
20257 changesaccounts 1 · management 6
  • Annual report for 2025 published
  • Kent Tom Mikkelsen appointed director
  • Ole Iversen appointed chair of the board
  • Kent Tom Mikkelsen appointed board member
  • Ole Iversen stepped down as director
  • Kent Tom Mikkelsen stepped down as chair of the board
  • Ole Iversen stepped down as board member
20241 changeaccounts 1
  • Annual report for 2024 published
202310 changesaddress 3 · accounts 1 · name 1 · status 1 · management 4
  • Moved to Gunnar Clausens Vej 26A, 8260 Viby J
  • Annual report for 2023 published
  • Moved to Marselis Boulevard 169, 8000 Aarhus C
  • Name changed from KD Nordic A/S to Kids Play Nordic A/S
  • Moved to Ole Rømers Gade 93, 8000 Aarhus C
  • Status changed to active
  • Kent Tom Mikkelsen appointed chair of the board
  • Jan Knudsen appointed board member
  • Ole Iversen appointed director
  • Ole Iversen appointed board member
20227 changesaccounts 1 · address 1 · status 1 · management 4
  • Annual report for 2022 published
  • Moved to Skt. Clemens Stræde 7, 8000 Aarhus C
  • Status changed to in voluntary liquidation
  • Vibeke Iversen stepped down as board member
  • Ole Iversen stepped down as ceo
  • Peter Ekman stepped down as chair of the board
  • Ole Iversen stepped down as board member
20212 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Ole Rømers Gade 93, 8000 Aarhus C
20203 changesname 2 · address 1
  • Name changed from INTOY Danmark A/S to KD Nordic A/S
  • Moved to Troldkærvej 1, Søholt, 8400 Ebeltoft
  • Name changed from INTOY A/S to INTOY Danmark A/S
20193 changesownership 3
  • HELAN HOLDING ApS registered as owner (100%)
  • EKMAN HOLDING ApS is no longer registered as owner
  • HELAN HOLDING ApS is no longer registered as owner
201710 changesmanagement 2 · capital 1 · ownership 7
  • Vibeke Iversen appointed board member
  • Hans Jørn Søje stepped down as board member
  • Share capital changed from 510,000 DKK to 1,030,000 DKK
  • EKMAN HOLDING ApS registered as owner (10%)
  • HELAN HOLDING ApS registered as owner (90%)
  • EKMAN HOLDING ApS is no longer registered as owner
  • HELAN HOLDING ApS is no longer registered as owner
  • EKMAN HOLDING ApS registered as owner (20%)
  • HELAN HOLDING ApS registered as owner (66.67%)
  • INHOPE ApS is no longer registered as owner
20167 changesmanagement 6 · capital 1
  • Ole Iversen appointed ceo
  • Peter Ekman appointed chair of the board
  • Ole Iversen appointed board member
  • Dorthe Tolstrup stepped down as ceo
  • Peter Ekman stepped down as board member
  • Ole Iversen stepped down as chair of the board
  • Share capital changed from 2,000,000 DKK to 510,000 DKK
20141 changecapital 1
  • Share capital changed from 1,000,000 DKK to 2,000,000 DKK
20132 changesmanagement 2
  • Dorthe Tolstrup appointed ceo
  • Hans Jørn Søje stepped down as ceo
20122 changesmanagement 2
  • Hans Jørn Søje appointed ceo
  • Peter Ekman stepped down as director
20117 changesownership 1 · industry 1 · founded 1 · management 4
  • INHOPE ApS registered as owner (100%)
  • Industry changed to Manufacture of games and toys (324000)
  • Registered as INTOY A/S
  • Peter Ekman appointed board member
  • Ole Iversen appointed chair of the board
  • Hans Jørn Søje appointed board member
  • Peter Ekman appointed director

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction