I am X ApS
Private limited companyCVR 38374419København NActive
I am X ApS is a private limited company, based in København N, active in retail sale of watches and jewellery, founded in 2017. The company made a loss in both 2024 and 2025, most recently DKK 3.1m. Equity fell to DKK 3.9m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 90% (2024 → 2025), to DKK 77,451.
- The loss grew: from DKK 1.2m to DKK 3.1m (2024 → 2025).
- Equity fell 44% (2024 → 2025), to DKK 3.9m.
Employees
- 2 fewer employees than a year earlier: 7 (07/2026) against 9 (07/2025).
Management and owners, last 24 months
- No longer registered as owner: Blazar ApS (07/11/2024).
Registrations, last 24 months
- 23/07/2025: Moved to Nørrebrogade 106, 4, 2200 København N
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 257 | 1,671 | 914 | −474 | 739 | 77 | −89.5% |
| Operating profit (EBIT) | 191 | – | −735 | −2,740 | −1,618 | −2,340 | −44.6% |
| Profit before tax | 148 | 486 | −818 | −2,642 | −1,516 | −2,252 | −48.6% |
| Net profit | 114 | 378 | −638 | −2,061 | −1,183 | −3,096 | −161.8% |
| Total assets | 1,375 | 3,505 | 4,638 | 8,852 | 7,782 | 5,381 | −30.9% |
| Equity | 107 | 845 | 207 | 8,145 | 6,963 | 3,867 | −44.5% |
| Liabilities | 1,262 | 2,650 | 4,432 | 707 | 819 | 1,515 | +84.8% |
| Cash and cash equivalents | 53 | 46 | 34 | 3,242 | 1,263 | 172 | −86.4% |
| Average number of employees | 1 | 3 | 4 | 7 | 6 | 6 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 44% from 2024 to 2025 (DKK 7m to DKK 3.9m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 12/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 25/10/2024 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 25/12/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 21/12/2022 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 01/12/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 09/09/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 61,439of 69,742 Better than 12% | No. 16,650of 69,964 Better than 76% |
| Same industry and fewer than 20 employees220 companies in the comparison | No. 202of 220 Better than 8% | No. 45of 220 Better than 80% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 30,455of 33,588 Better than 9% | No. 7,204of 33,687 Better than 79% |
| All companies of type ApS66,508 companies in the comparison | No. 59,072of 66,379 Better than 11% | No. 13,413of 66,505 Better than 80% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- I am X ApSDKK 77,451
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- I am X ApS−DKK 3.1m
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
- I am X ApSDKK 3.9m
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
- I am X ApS7
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Takla Holding ApS50%
- LM Andersen Holding ApS33.33%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Louise Mygind Andersen | Director | 10/05/2017 |
- Founders
- Lasse Jensen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Lasse Jensen | Director | 24/01/2017 | 10/05/2017 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
2 active production unitsNørrebrogade 106
2200 København N
| Production unit | Address | Employees | P number |
|---|---|---|---|
| IX STUDIOS | Nørrebrogade 106, 4, 2200 København N | 9 | 1022140368 |
| IX Studios - Flagship Store | Niels Hemmingsens Gade 4, 1153 København K | – | 1028999999 |
Purpose
Selskabets formål er handel med smykker og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
31 registered events20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2025 published
- AddressMoved to Nørrebrogade 106, 4, 2200 København N
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20242 changesownership 1 · accounts 1
- OwnershipBLAZAR ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
20237 changesaccounts 1 · capital 1 · ownership 5
- AccountsAnnual report for 2023 published
- CapitalShare capital changed from 55,555 DKK to 111,110 DKK
- OwnershipBLAZAR ApS registered as owner (5%)
- OwnershipLM Andersen Holding ApS registered as owner (33.33%)
- OwnershipTAKLA HOLDING ApS registered as owner (50%)
- OwnershipBLAZAR ApS is no longer registered as owner
- OwnershipLM Andersen Holding ApS is no longer registered as owner
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20214 changesaccounts 1 · name 1 · capital 1 · ownership 1
- AccountsAnnual report for 2021 published
- NameName changed from Frederik IX Studios ApS to I am X ApS
- CapitalShare capital changed from 50,000 DKK to 55,555 DKK
- OwnershipBLAZAR ApS registered as owner (10%)
20203 changesownership 2 · accounts 1
- OwnershipLM Andersen Holding ApS registered as owner (90%)
- OwnershipLouise Mygind Andersen is no longer registered as owner
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Kronprinsensgade 13, 1. tv, 1114 København K
20181 changeaddress 1
- AddressMoved to Hasserisvej 139, 9000 Aalborg
20179 changesaddress 1 · management 3 · ownership 3 · name 1 · founded 1
- AddressMoved to Hasserisvej 139, 9000 Aalborg
- ManagementLouise Mygind Andersen appointed director
- ManagementLasse Jensen stepped down as director
- OwnershipLouise Mygind Andersen registered as owner (100%)
- OwnershipLasse Jensen is no longer registered as owner
- NameName changed from Ziggy Stardust ApS to Frederik IX Studios ApS
- FoundedRegistered as Ziggy Stardust ApS
- ManagementLasse Jensen appointed director
- OwnershipLasse Jensen registered as owner (100%)
Related companies
Same industry in København
- Bucherer Denmark ApS116 employees
- Maanesten A/S107 employees
- Plaza Ure & Smykker A/S93 employees
- Pico ApS50 employees
- Sisi Copenhagen ApS44 employees
- ENAMEL Copenhagen ApS31 employees
Same people in management
- Patiro ApSvia Lasse Jensen
- Mindstep ApSvia Lasse Jensen
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.