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Hvisk ApS

Private limited companyCVR 34718407FrederiksbergActive

Hvisk ApS is a private limited company, based in Frederiksberg, active in wholesale of luggage and leather goods, founded in 2012. The company went from a profit in 2024 to a loss of DKK 256k in 2025. Equity fell to DKK 211k in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.2m−87.6% vs. 2024
Net profit−DKK 256k−101.5% vs. 2024
EquityDKK 211k−54.9% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 88% (2024 → 2025), to DKK 2.2m.
  • Net profit went from a profit of DKK 16.8m to a loss of DKK 256k (2024 → 2025).
  • Equity fell 55% (2024 → 2025), to DKK 211k.

Employees

  • 1 fewer employees than a year earlier: 4 (08/2026) against 5 (08/2025).

Management and owners, last 24 months

  • New owners registered: Bay of Brands ApS (19/11/2025).
  • No longer registered as owner: Aoun Invest ApS (19/11/2025) and Kirk Invest ApS (19/11/2025).

Registrations, last 24 months

  • 23/02/2026: Moved to Godthåbsvej 6A, 2, 2000 Frederiksberg
  • 10/09/2025: Moved to Johnstrups Alle 1, st. tv, 1923 Frederiksberg C

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 30m−DKK 20m−DKK 10mDKK 0DKK 10mDKK 20m202020212022202320242025
EquityNet profit
Financial figures for Hvisk ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,0499,429−2572,26417,7532,197−87.6%
Operating profit (EBIT)9451,444−8,048−2,35115,175−849−105.6%
Profit before tax807−1,754−9,586−5,38413,540−181−101.3%
Net profit2,320−1,373−9,586−11,23916,794−256−101.5%
Total assets13,49314,29913,9411,9585,1596,764+31.1%
Equity−4,177−5,550−15,136−24,876467211−54.9%
Liabilities17,67019,84929,07726,8344,6926,554+39.7%
Cash and cash equivalents–39260443+899.5%
Average number of employees1514131186−25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m202020212022202320242025
Gross profitMedian, the industry (73 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 55% from 2024 to 2025 (DKK 467k to DKK 211k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 3% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Hvisk ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202315/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202026/01/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101214161809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

73 companies in the database

Comparison with the other companies in wholesale of luggage and leather goods based on the latest financial year.

Gross profitDKK 2.2mNo. 43 of 73
Better than 42% of the companies in the industry
EquityDKK 211kNo. 64 of 73
Better than 13% of the companies in the industry
Number of employees4No. 29 of 73
Better than 61% of the companies in the industry

Industry median: gross profit DKK 3m, net profit DKK 374k, equity DKK 4m, 4 employees.

DKK 211kDKK 1.4mDKK 9.7mDKK 65.7mDKK 235.5mHere
Distribution of gross profit for 67 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 28,967of 69,742
Better than 58%
No. 50,180of 69,964
Better than 28%
Same industry and fewer than 20 employees58 companies in the comparison
No. 28of 58
Better than 53%
No. 49of 58
Better than 16%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 16,007of 33,588
Better than 52%
No. 23,918of 33,687
Better than 29%
All companies of type ApS66,508 companies in the comparison
No. 28,187of 66,379
Better than 58%
No. 46,239of 66,505
Better than 30%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of luggage and leather goods
Gross profit
  1. Hvisk ApSDKK 2.2m
  2. Søstrene Grenes Import A/SDKK 445.8m
  3. Ferm Living ApSDKK 139m
Net profit
  1. Hvisk ApS−DKK 256k
  2. Søstrene Grenes Import A/SDKK 8.7m
  3. Ferm Living ApSDKK 53.3m
Equity
  1. Hvisk ApSDKK 211k
  2. Søstrene Grenes Import A/SDKK 381.1m
  3. Ferm Living ApSDKK 180m
Employees
  1. Hvisk ApS4
  2. Søstrene Grenes Import A/S593
  3. Ferm Living ApS98

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Bay of Brands ApS100%
Hvisk ApS

Management

2 active registrations

Executive management

Executive management at Hvisk ApS
NameRoleAppointed
Michael AounDirector01/10/2017
Morten KirkDirector11/04/2023
Founders
Kirk Invest ApS
Former management (9)
Former management at Hvisk ApS
NameRoleAppointedResigned
Mads Frederik Bruun RøstbjærgBoard member05/10/201201/10/2017
Mads Frederik Bruun RøstbjærgDirector05/10/201201/10/2017
Morten KirkBoard member05/10/201206/04/2016
Kasper Bertelsen VardrupBoard member07/04/201629/11/2017
Morten KirkChair of the board07/04/201611/04/2023
Lars Hemming JørgensenBoard member07/04/201611/04/2023
Michael AounBoard member07/07/201611/04/2023
Morten KirkCEO14/06/201730/09/2017
Morten KirkDirector01/10/201731/12/2017

Signing rule: Selskabet tegnes af to medlemmer af direktionen i forening.

Address and production units

1 active production units

Godthåbsvej 6A
2000 Frederiksberg

Frederiksberg Municipality · Postcode 2000

Production units
Production unitAddressEmployeesP number
HVISK ApSGodthåbsvej 6A, 2, 2000 Frederiksberg41017984507

Purpose

Selskabets formål er produktion, distribution og handel med smykker, samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

101 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Godthåbsvej 6A, 2, 2000 Frederiksberg
20255 changesownership 3 · address 1 · accounts 1
  • Bay of Brands ApS registered as owner (100%)
  • AOUN INVEST ApS is no longer registered as owner
  • KIRK INVEST ApS is no longer registered as owner
  • Moved to Johnstrups Alle 1, st. tv, 1923 Frederiksberg C
  • Annual report for 2024 published
20249 changesaccounts 1 · capital 1 · ownership 6 · address 1
  • Annual report for 2023 published
  • Share capital changed from 886,103 DKK to 40,000 DKK
  • AOUN INVEST ApS registered as owner (50%)
  • KIRK INVEST ApS registered as owner (50%)
  • Bay of Brands ApS is no longer registered as owner
  • Bay of Brands ApS registered as owner (100%)
  • AOUN INVEST ApS is no longer registered as owner
  • KIRK INVEST ApS is no longer registered as owner
  • Moved to Ny Adelgade 5, 3. tv, 1104 København K
202310 changesaccounts 1 · capital 1 · management 4 · ownership 4
  • Annual report for 2022 published
  • Share capital changed from 282,991 DKK to 886,103 DKK
  • Morten Kirk appointed director
  • Michael Aoun stepped down as board member
  • Lars Hemming Jørgensen stepped down as board member
  • Morten Kirk stepped down as chair of the board
  • AOUN INVEST ApS registered as owner (33.33%)
  • Nordic Makers Invest 12 B ApS is no longer registered as owner
  • MFR HOLDING ApS is no longer registered as owner
  • AOUN INVEST ApS is no longer registered as owner
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaddress 1 · accounts 1
  • Moved to Østergade 1, 2, 1100 København K
  • Annual report for 2020 published
20201 changeindustry 1
  • Industry changed to Wholesale of luggage and leather goods (464930)
201814 changescapital 3 · ownership 11
  • Share capital changed from 232,979 DKK to 282,991 DKK
  • KIRK INVEST ApS registered as owner (33.33%)
  • AOUN INVEST ApS registered as owner (25%)
  • MIST HOLDING ApS is no longer registered as owner
  • THE FASHION ApS is no longer registered as owner
  • Nordic Makers Invest 12 ApS is no longer registered as owner
  • AOUN INVEST ApS is no longer registered as owner
  • KIRK INVEST ApS is no longer registered as owner
  • Share capital changed from 164,375 DKK to 232,979 DKK
  • Share capital changed from 2,621,090 DKK to 164,375 DKK
  • MIST HOLDING ApS registered as owner (5%)
  • Nordic Makers Invest 12 B ApS registered as owner (5%)
  • AOUN INVEST ApS registered as owner (20%)
  • AOUN INVEST ApS is no longer registered as owner
201721 changesmanagement 8 · capital 2 · ownership 11
  • Morten Kirk stepped down as director
  • Kasper Bertelsen Vardrup stepped down as board member
  • Morten Kirk appointed director
  • Michael Aoun appointed director
  • Mads Frederik Bruun Røstbjærg stepped down as board member
  • Mads Frederik Bruun Røstbjærg stepped down as director
  • Morten Kirk stepped down as ceo
  • Share capital changed from 2,453,159 DKK to 2,621,090 DKK
  • Share capital changed from 410,751 DKK to 2,453,159 DKK
  • Morten Kirk appointed ceo
  • MIST HOLDING ApS registered as owner (5%)
  • MIST HOLDING ApS is no longer registered as owner
  • MFR HOLDING ApS registered as owner (5%)
  • AOUN INVEST ApS registered as owner (15%)
  • KIRK INVEST ApS registered as owner (25%)
  • THE FASHION ApS registered as owner (5%)
  • Nordic Makers Invest 12 ApS registered as owner (5%)
  • AOUN INVEST ApS is no longer registered as owner
  • KIRK INVEST ApS is no longer registered as owner
  • THE FASHION ApS is no longer registered as owner
  • MFR HOLDING ApS is no longer registered as owner
201619 changescapital 6 · address 1 · ownership 7 · management 5
  • Share capital changed from 405,120 DKK to 410,751 DKK
  • Moved to Hovedvagtsgade 8, 2. th, 1103 København K
  • Share capital changed from 393,859 DKK to 405,120 DKK
  • AOUN INVEST ApS registered as owner (5%)
  • Share capital changed from 382,598 DKK to 393,859 DKK
  • Share capital changed from 360,076 DKK to 382,598 DKK
  • Michael Aoun appointed board member
  • KIRK INVEST ApS registered as owner (33.33%)
  • Share capital changed from 331,922 DKK to 360,076 DKK
  • Lars Hemming Jørgensen appointed board member
  • Kasper Bertelsen Vardrup appointed board member
  • Morten Kirk appointed chair of the board
  • THE FASHION ApS registered as owner (5%)
  • KIRK INVEST ApS is no longer registered as owner
  • Morten Kirk stepped down as board member
  • MIST HOLDING ApS is no longer registered as owner
  • Share capital changed from 312,217 DKK to 331,922 DKK
  • KIRK INVEST ApS registered as owner (50%)
  • KIRK INVEST ApS is no longer registered as owner
20157 changescapital 2 · ownership 5
  • Share capital changed from 296,606 DKK to 312,217 DKK
  • MIST HOLDING ApS registered as owner (5%)
  • Share capital changed from 123,000 DKK to 296,606 DKK
  • MFR HOLDING ApS registered as owner (33.33%)
  • KIRK INVEST ApS registered as owner (50%)
  • KIRK INVEST ApS is no longer registered as owner
  • MFR HOLDING ApS is no longer registered as owner
20146 changesname 2 · capital 1 · ownership 2 · address 1
  • Name changed from STELLA NORD ApS to HVISK ApS
  • Share capital changed from 80,000 DKK to 123,000 DKK
  • KIRK INVEST ApS registered as owner (66.67%)
  • MFR HOLDING ApS registered as owner (10%)
  • Moved to Ny Østergade 9, 4, 1101 København K
  • Name changed from MOMA GROUP ApS to STELLA NORD ApS
20124 changesfounded 1 · management 3
  • Registered as MOMA GROUP ApS
  • Mads Frederik Bruun Røstbjærg appointed board member
  • Morten Kirk appointed board member
  • Mads Frederik Bruun Røstbjærg appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction