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Society of Lifestyle A/S

Public limited companyCVR 26652405IkastActive

Society of Lifestyle A/S is a public limited company, based in Ikast, active in wholesale of luggage and leather goods, founded in 2002. Net profit rose 103% from 2024 to 2025, ending at DKK 9.1m. Measured by gross profit, it ranks no. 5 of 73 companies in the industry in the database. With 94 employees, the company is about 24 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 75.6m+14.7% vs. 2024
Net profitDKK 9.1m+103% vs. 2024
EquityDKK 98.2m+10.2% vs. 2024
Employees94latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 15% (2024 → 2025), to DKK 75.6m.
  • Net profit rose 103% (2024 → 2025), to DKK 9.1m.
  • Equity rose 10% (2024 → 2025), to DKK 98.2m.

Employees

  • 10 fewer employees than a year earlier: 94 (08/2026) against 104 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120m202020212022202320242025
EquityNet profit
Financial figures for Society of Lifestyle A/S
202020212022202320242025Change
Revenue368,204432,676376,623284,264not statednot stated–
Gross profit112,704118,40366,40974,86865,95475,617+14.7%
Operating profit (EBIT)48,50744,986−16,93410,6966,17214,508+135.1%
Profit before tax48,59543,195−9,2878,0105,57412,494+124.2%
Net profit38,67133,555−7,591−7,6114,4789,091+103%
Total assets150,374209,853193,982164,646143,323156,368+9.1%
Equity87,630123,85092,29284,27689,08798,212+10.2%
Liabilities62,39485,968101,69077,84654,23658,156+7.2%
Cash and cash equivalents9,5125,3092,9172,8674,12925,015+505.8%
Average number of employees141151161125103100−2.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100mDKK 120m202020212022202320242025
Gross profitMedian, the industry (73 companies)

Annual reports

6 financial years
Annual reports for Society of Lifestyle A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202111/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202012/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

73 companies in the database

Comparison with the other companies in wholesale of luggage and leather goods based on the latest financial year.

Gross profitDKK 75.6mNo. 5 of 73
Better than 94% of the companies in the industry
EquityDKK 98.2mNo. 4 of 73
Better than 96% of the companies in the industry
Number of employees94No. 2 of 73
Better than 99% of the companies in the industry

Industry median: gross profit DKK 3m, net profit DKK 374k, equity DKK 4m, 4 employees.

DKK 211kDKK 1.4mDKK 9.7mDKK 65.7mDKK 235.5mHere
Distribution of gross profit for 67 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,032of 4,412
Better than 77%
No. 682of 4,466
Better than 85%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 935of 24,791
Better than 96%
No. 1,382of 24,909
Better than 94%
All companies of type A/S18,025 companies in the comparison
No. 2,004of 17,786
Better than 89%
No. 2,300of 18,024
Better than 87%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of luggage and leather goods
Gross profit
  1. Society of Lifestyle A/SDKK 75.6m
  2. Søstrene Grenes Import A/SDKK 445.8m
  3. Ferm Living ApSDKK 139m
Net profit
  1. Society of Lifestyle A/SDKK 9.1m
  2. Søstrene Grenes Import A/SDKK 8.7m
  3. Ferm Living ApSDKK 53.3m
Equity
  1. Society of Lifestyle A/SDKK 98.2m
  2. Søstrene Grenes Import A/SDKK 381.1m
  3. Ferm Living ApSDKK 180m
Employees
  1. Society of Lifestyle A/S94
  2. Søstrene Grenes Import A/S593
  3. Ferm Living ApS98

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • House Doctor Group ApS100%
Society of Lifestyle A/S

Management

5 active registrations

Executive management

Executive management at Society of Lifestyle A/S
NameRoleAppointed
Klaus Juhl PedersenDirector12/06/2002

Board of directors

Board of directors at Society of Lifestyle A/S
NameRoleAppointed
Gitte Juhl CapelBoard member26/06/2020
Rikke Juhl JensenBoard member26/06/2020
Klaus Juhl PedersenBoard member26/06/2020
Dion Møberg EriksenChair of the board02/11/2022
Founders
Gitte Juhl Capel, Rikke Juhl Jensen, Klaus Juhl Pedersen
Former management (4)
Former management at Society of Lifestyle A/S
NameRoleAppointedResigned
Gitte Juhl CapelDirector12/06/200219/12/2017
Rikke Juhl JensenDirector12/06/200219/12/2017
Anders Würtz HegaardDirector19/12/201730/04/2019
Martin Skov HansenDirector17/06/202002/11/2022

Signing rule: Selskabet tegnes af den samlede direktion, eller af en direktør i forening med to bestyrelsesmedlemmer, eller af den samlede bestyrelse.

Address and production units

2 active production units

Industrivej 29
7430 Ikast

Ikast-Brande Municipality · Postcode 7430

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Society of Lifestyle A/SIndustrivej 29, 7430 Ikast941009160996
House Doctor ApsIndustrivej 26, 7430 Ikast11024221373

Purpose

Selskabets formål er at drive virksomhed med design, produktion, køb og salg af interiørartikler, herunder møbler, belysning, kontorartikler m.v. samt inden for det gastronomiske område, herunder fødevarer, udstyr, beklædning m.v. Herudover driver selskabet konsulent- og kursusvirksomhed vedrørende boligindretning, interiør og gastronomi samt dermed beslægtet virksomhed efter direktionens skøn, herunder investering i kapitalandele og værdipapirer.

The purpose is quoted from the register in Danish.

Changes year by year

39 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesmanagement 2 · accounts 1
  • Dion Møberg Eriksen appointed chair of the board
  • Martin Skov Hansen stepped down as director
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20207 changesname 2 · capital 1 · management 4
  • Name changed from Society of Lifestyle ApS to Society of Lifestyle A/S
  • Share capital changed from 250,000 DKK to 20,000,000 DKK
  • Rikke Juhl Jensen appointed board member
  • Klaus Juhl Pedersen appointed board member
  • Gitte Juhl Capel appointed board member
  • Martin Skov Hansen appointed director
  • Name changed from HOUSE DOCTOR ApS to Society of Lifestyle ApS
20193 changesmanagement 1 · capital 1 · merger 1
  • Anders Würtz Hegaard stepped down as director
  • Share capital changed from 125,000 DKK to 250,000 DKK
  • Merger registered in CVR
20173 changesmanagement 3
  • Anders Würtz Hegaard appointed director
  • Rikke Juhl Jensen stepped down as director
  • Gitte Juhl Capel stepped down as director
20164 changesownership 4
  • House Doctor Group ApS registered as owner (100%)
  • RJJ HOLDING ApS is no longer registered as owner
  • KJP HOLDING ApS is no longer registered as owner
  • GJC HOLDING ApS is no longer registered as owner
20081 changeindustry 1
  • Industry changed to Wholesale of luggage and leather goods (464930)
20071 changeaddress 1
  • Moved to Industrivej 29, 7430 Ikast
20054 changesaddress 1 · ownership 3
  • Moved to Industrivej 29, 7430 Ikast
  • RJJ HOLDING ApS registered as owner (25%)
  • KJP HOLDING ApS registered as owner (25%)
  • GJC HOLDING ApS registered as owner (25%)
20041 changeindustry 1
  • Industry changed to Engroshandel med kufferter, lædervarer og kunsthåndværk (514750)
20031 changeindustry 1
  • Industry changed to Forhandlere af gaveartikler og brugskunst (gaveboder) (524830)
20026 changesaddress 1 · industry 1 · founded 1 · management 3
  • Moved to Thrigesvej 21, 7430 Ikast
  • Industry changed to Møbelforretninger (524410)
  • Registered as HOUSE DOCTOR ApS
  • Klaus Juhl Pedersen appointed director
  • Rikke Juhl Jensen appointed director
  • Gitte Juhl Capel appointed director

Related companies

Same industry in Ikast-Brande

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction