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Hsmx. ApS

Private limited companyCVR 42277673København ØActive

Hsmx. ApS is a private limited company, based in København Ø, active in retail sale of watches and jewellery, founded in 2021. The company made a loss in both 2024 and 2025, most recently DKK 14,901.

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Key figures · financial year 2025

Gross profit−DKK 10,467−106.6% vs. 2024
Net profit−DKK 14,901−15.3% vs. 2024
EquityDKK 259k−5.4% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 107% (2024 → 2025), to −DKK 10,467.
  • The loss grew: from DKK 12,919 to DKK 14,901 (2024 → 2025).
  • Equity fell 5% (2024 → 2025), to DKK 259k.

Employees

  • 1 more employees than a year earlier: 2 (08/2024) against 1 (08/2023).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250kDKK 300k20212022202320242025
EquityNet profit
Financial figures for Hsmx. ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit55291184158−10−106.6%
Operating profit (EBIT)50226949−12−229.2%
Profit before tax3820578−8−16−98.5%
Net profit2815960−13−15−15.3%
Total assets459525610487457−6.2%
Equity68228287274259−5.4%
Liabilities391297322212197−7.3%
Cash and cash equivalents7319643013149−62.3%
Average number of employees111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m20212022202320242025
Gross profitMedian, the industry (242 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Hsmx. ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202316/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/07/2023The companyPDFXBRL
202126/03/2021 – 31/12/202128/07/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608012/2101/2202/2203/2204/2205/2206/2207/2208/2209/2210/2211/2212/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/24
Employees

Position in the industry

242 companies in the database

Comparison with the other companies in retail sale of watches and jewellery based on the latest financial year.

Gross profit−DKK 10,467No. 230 of 242
Better than 5% of the companies in the industry
EquityDKK 259kNo. 194 of 242
Better than 20% of the companies in the industry
Number of employees2No. 198 of 242
Better than 18% of the companies in the industry

Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.

DKK 100kDKK 595kDKK 3.5mDKK 21mDKK 69.1m
Distribution of gross profit for 227 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 63,608of 69,742
Better than 9%
No. 48,482of 69,964
Better than 31%
Same industry and fewer than 20 employees220 companies in the comparison
No. 208of 220
Better than 5%
No. 173of 220
Better than 21%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 31,397of 33,588
Better than 7%
No. 23,085of 33,687
Better than 31%
All companies of type ApS66,508 companies in the comparison
No. 61,145of 66,379
Better than 8%
No. 44,494of 66,505
Better than 33%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of watches and jewellery
Gross profit
  1. Hsmx. ApS−DKK 10,467
  2. Vibholm Guld og Sølv ApSDKK 125.2m
  3. Pilgrim A/SDKK 113.9m
Net profit
  1. Hsmx. ApS−DKK 14,901
  2. Vibholm Guld og Sølv ApSDKK 24.8m
  3. Pilgrim A/SDKK 6.9m
Equity
  1. Hsmx. ApSDKK 259k
  2. Vibholm Guld og Sølv ApSDKK 77.3m
  3. Pilgrim A/SDKK 83m
Employees
  1. Hsmx. ApS2
  2. Vibholm Guld og Sølv ApS312
  3. Pilgrim A/S416

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Susanne Heibøll100%
Hsmx. ApS

Management

1 active registrations

Executive management

Executive management at Hsmx. ApS
NameRoleAppointed
Hans Jørgen Skov LarsenDirector11/06/2024
Founders
Hjalte Heibøll Skov Larsen, Magnus Heibøll Skov Larsen
Former management (4)
Former management at Hsmx. ApS
NameRoleAppointedResigned
Hans Jørgen Skov LarsenDirector26/03/202122/04/2022
Hjalte Heibøll Skov LarsenDirector12/05/202101/06/2021
Magnus Heibøll Skov LarsenDirector12/05/202101/06/2021
Susanne HeibøllDirector01/06/202111/06/2024

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Venøgade 20
2100 København Ø

København Municipality · Postcode 2100

Other companies at the address (1)

  • Hsmy ApSWholesale of watches and jewellery
Production units
Production unitAddressEmployeesP number
HSMX. ApSVenøgade 20, 1. th, 2100 København Ø21026989198

Purpose

Selskabets formål er at drive virksomhed ved køb og salg af smykker, herunder ure, guld- og sølvvarer.

The purpose is quoted from the register in Danish.

Changes year by year

21 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of watches and jewellery (477700)
20243 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Hans Jørgen Skov Larsen appointed director
  • Susanne Heibøll stepped down as director
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaccounts 1 · management 1
  • Annual report for 2021 published
  • Hans Jørgen Skov Larsen stepped down as director
202112 changesmanagement 6 · ownership 5 · founded 1
  • Susanne Heibøll appointed director
  • Hjalte Heibøll Skov Larsen stepped down as director
  • Magnus Heibøll Skov Larsen stepped down as director
  • Susanne Heibøll registered as owner (100%)
  • Hjalte Heibøll Skov Larsen is no longer registered as owner
  • Magnus Heibøll Skov Larsen is no longer registered as owner
  • Hjalte Heibøll Skov Larsen appointed director
  • Magnus Heibøll Skov Larsen appointed director
  • Registered as HSMX. ApS
  • Hans Jørgen Skov Larsen appointed director
  • Hjalte Heibøll Skov Larsen registered as owner (50%)
  • Magnus Heibøll Skov Larsen registered as owner (50%)

Related companies

Same industry in København

See all →

Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction