House of Products ApS
Private limited companyCVR 43262742København SVActive
House of Products ApS is a private limited company, based in København SV, active in retail sale of home textiles, lighting and household articles n.e.c., founded in 2022. The company went from a profit in 2024 to a loss of DKK 28,393 in 2025. Equity fell to DKK 40,000 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 62% (2024 → 2025), to DKK 71,094.
- Net profit went from a profit of DKK 87,909 to a loss of DKK 28,393 (2024 → 2025).
- Equity fell 69% (2024 → 2025), to DKK 40,000.
Registrations, last 24 months
- 16/12/2025: Moved to H.V. Rolsteds Vej 25, 3. tv, 2450 København SV
- 01/01/2025: Industry changed to Retail sale of home textiles, lighting and household articles n.e.c. (475590)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 370 | 57 | 187 | 71 | −62% |
| Operating profit (EBIT) | 23 | −235 | 95 | −27 | −128.6% |
| Profit before tax | 22 | −248 | 88 | −28 | −132.3% |
| Net profit | 22 | −248 | 88 | −28 | −132.3% |
| Total assets | 442 | 199 | 255 | 112 | −56.3% |
| Equity | 37 | −208 | 128 | 40 | −68.7% |
| Liabilities | 405 | 407 | 128 | 72 | −43.9% |
| Cash and cash equivalents | 298 | −0 | 100 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 69% from 2024 to 2025 (DKK 128k to DKK 40,000).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 03/08/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 17/07/2024 | The company | PDF not statedXBRL |
| 2022 | 16/05/2022 – 31/12/2022 | 01/08/2023 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
121 companies in the databaseComparison with the other companies in retail sale of home textiles, lighting and household articles n.e.c. based on the latest financial year.
Industry median: gross profit DKK 1.6m, net profit DKK 144k, equity DKK 942k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 61,522of 69,742 Better than 12% | No. 58,031of 69,964 Better than 17% |
| Same industry and fewer than 20 employees111 companies in the comparison | No. 96of 111 Better than 14% | No. 87of 111 Better than 22% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 14,576of 16,614 Better than 12% | No. 11,804of 16,661 Better than 29% |
| All companies of type ApS66,508 companies in the comparison | No. 59,147of 66,379 Better than 11% | No. 54,302of 66,505 Better than 18% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of home textiles, lighting and household articles n.e.c.- House of Products ApSDKK 71,094
- Jysk A/SDKK 4.5bn
- AndLight ApSDKK 64.7m
- House of Products ApS−DKK 28,393
- Jysk A/SDKK 2.4bn
- AndLight ApSDKK 39.9m
- House of Products ApSDKK 40,000
- Jysk A/SDKK 3.5bn
- AndLight ApSDKK 2.4m
- House of Products ApS2
- Jysk A/S3,508
- AndLight ApS39
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- House of Products Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Kølln | CEO | 16/05/2022 |
- Founders
- House of Products Holding ApS
Signing rule: Selskabet tegnes af én direktør
Address and production units
1 active production unitsH.V. Rolsteds Vej 25
2450 København SV
| Production unit | Address | Employees | P number |
|---|---|---|---|
| House of Products ApS | H.V. Rolsteds Vej 25, 3. tv, 2450 København SV | 2 | 1028253458 |
Purpose
Selskabets formål er at drive virksomhed med handel og service, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaddress 1 · accounts 1 · industry 1
- AddressMoved to H.V. Rolsteds Vej 25, 3. tv, 2450 København SV
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of home textiles, lighting and household articles n.e.c. (475590)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Marielundvej 30, 2, 2730 Herlev
20223 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as House of Products ApS
- ManagementJesper Kølln appointed ceo
- OwnershipHouse of Products Holding ApS registered as owner (100%)
Related companies
Same industry in København
- AndLight ApS39 employees
- Boldlight ApS26 employees
- Skandinavisk SR ApS23 employees
- SengeSpinderiet ApS16 employees
- Tom Rossau A/S16 employees
- Rue Verte Plus ApS6 employees
Largest in the industry
- Jysk A/SDKK 4.5bn
- AndLight ApSDKK 64.7m
- Chic Antique A/SDKK 19.6m
- ProSleep ApSDKK 18.8m
- Bmd Trading Denmark ApSDKK 18.7m
- Www.hjem.dk ApSDKK 16.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.