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Rue Verte Plus ApS

Private limited companyCVR 30175271København KActive

Rue Verte Plus ApS is a private limited company, based in København K, active in retail sale of home textiles, lighting and household articles n.e.c., founded in 2007. After a loss in 2024, the company made a profit of DKK 112k in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.6m+22.8% vs. 2024
Net profitDKK 112k+124% vs. 2024
EquityDKK 4.1m+2.8% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 23% (2024 → 2025), to DKK 2.6m.
  • Net profit went from a loss of DKK 466k to a profit of DKK 112k (2024 → 2025).
  • Equity rose 3% (2024 → 2025), to DKK 4.1m.

Registrations, last 24 months

  • 09/01/2025: Moved to Ny Østergade 11, 1101 København K
  • 01/01/2025: Industry changed to Retail sale of home textiles, lighting and household articles n.e.c. (475590)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Rue Verte Plus ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,7544,5085,4583,9402,1252,610+22.8%
Operating profit (EBIT)5521,9541,870624−563150+126.6%
Profit before tax5602,0041,075157−591143+124.3%
Net profit4311,56165912−466112+124%
Total assets6,7179,07110,5257,0407,0698,135+15.1%
Equity2,9683,7434,4024,4143,9484,060+2.8%
Liabilities3,7455,3236,1232,5923,1224,075+30.5%
Cash and cash equivalents2311,3292,1411,3262,2713,055+34.5%
Average number of employees446654−20%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
Gross profitMedian, the industry (121 companies)

Annual reports

6 financial years
Annual reports for Rue Verte Plus ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202511/11/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202407/01/2025The companyPDFXBRL
202301/07/2022 – 30/06/202322/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202214/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202113/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202025/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

121 companies in the database

Comparison with the other companies in retail sale of home textiles, lighting and household articles n.e.c. based on the latest financial year.

Gross profitDKK 2.6mNo. 43 of 121
Better than 65% of the companies in the industry
EquityDKK 4.1mNo. 24 of 121
Better than 81% of the companies in the industry
Number of employees6No. 40 of 121
Better than 68% of the companies in the industry

Industry median: gross profit DKK 1.6m, net profit DKK 144k, equity DKK 942k, 3 employees.

DKK 100kDKK 1.5mDKK 21.3mDKK 311.5mDKK 1.9bnHere
Distribution of gross profit for 109 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 25,435of 69,742
Better than 64%
No. 16,172of 69,964
Better than 77%
Same industry and fewer than 20 employees111 companies in the comparison
No. 33of 111
Better than 71%
No. 16of 111
Better than 86%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 13,896of 24,791
Better than 44%
No. 10,782of 24,909
Better than 57%
All companies of type ApS66,508 companies in the comparison
No. 24,903of 66,379
Better than 62%
No. 12,986of 66,505
Better than 80%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of home textiles, lighting and household articles n.e.c.
Gross profit
  1. Rue Verte Plus ApSDKK 2.6m
  2. Jysk A/SDKK 4.5bn
  3. AndLight ApSDKK 64.7m
Net profit
  1. Rue Verte Plus ApSDKK 112k
  2. Jysk A/SDKK 2.4bn
  3. AndLight ApSDKK 39.9m
Equity
  1. Rue Verte Plus ApSDKK 4.1m
  2. Jysk A/SDKK 3.5bn
  3. AndLight ApSDKK 2.4m
Employees
  1. Rue Verte Plus ApS6
  2. Jysk A/S3,508
  3. AndLight ApS39

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Michala Jessen Holding ApS66.67%
  • EIO Holding ApS15%
Rue Verte Plus ApS

Management

1 active registrations

Executive management

Executive management at Rue Verte Plus ApS
NameRoleAppointed
Michala Louise Bæklund JessenDirector15/01/2010
Founders
Victor Christoffersen ApS
Former management (5)
Former management at Rue Verte Plus ApS
NameRoleAppointedResigned
Victor ChristoffersenDirector01/01/200703/01/2007
Julie Cecilie Brandt DamBoard member03/01/200711/08/2017
Michala Louise Bæklund JessenBoard member03/01/200711/08/2017
Karina Lilleeng HolmenBoard member03/01/200725/08/2016
Karina Lilleeng HolmenDirector03/01/200715/01/2010

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Ny Østergade 11
1101 København K

København Municipality · Postcode 1101

Production units
Production unitAddressEmployeesP number
RUE VERTE PLUS ApSNy Østergade 11, 1101 København K61012884431

Purpose

Selskabets formål er salg af boliginteriør og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

35 registered events
20254 changesaccounts 2 · address 1 · industry 1
  • Annual report for 2025 published
  • Moved to Ny Østergade 11, 1101 København K
  • Annual report for 2024 published
  • Industry changed to Retail sale of home textiles, lighting and household articles n.e.c. (475590)
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20194 changesaddress 1 · capital 1 · ownership 2
  • Moved to Ny Østergade 11, 1101 København K
  • Share capital changed from 250,000 DKK to 301,000 DKK
  • EIO Holding ApS registered as owner (15%)
  • Krakau Holding ApS is no longer registered as owner
20184 changescapital 1 · ownership 3
  • Share capital changed from 225,000 DKK to 250,000 DKK
  • Krakau Holding ApS registered as owner (5%)
  • Michala Jessen Holding ApS registered as owner (66.67%)
  • Michala Jessen Holding ApS is no longer registered as owner
20174 changesmanagement 2 · ownership 2
  • Julie Cecilie Brandt Dam stepped down as board member
  • Michala Louise Bæklund Jessen stepped down as board member
  • Michala Jessen Holding ApS registered as owner (100%)
  • RUE VERTE HOLDING ApS is no longer registered as owner
20161 changemanagement 1
  • Karina Lilleeng Holmen stepped down as board member
20131 changeownership 1
  • RUE VERTE HOLDING ApS registered as owner (100%)
20102 changesmanagement 2
  • Michala Louise Bæklund Jessen appointed director
  • Karina Lilleeng Holmen stepped down as director
200711 changescapital 1 · industry 1 · address 1 · name 1 · management 6 · founded 1
  • Share capital changed from 125,000 DKK to 225,000 DKK
  • Industry changed to Boligtekstilforretninger (524430)
  • Moved to Ny Østergade 11, 1101 København K
  • Name changed from VICH 9565 ApS to RUE VERTE PLUS ApS
  • Julie Cecilie Brandt Dam appointed board member
  • Michala Louise Bæklund Jessen appointed board member
  • Karina Lilleeng Holmen appointed board member
  • Karina Lilleeng Holmen appointed director
  • Victor Christoffersen stepped down as director
  • Registered as VICH 9565 ApS
  • Victor Christoffersen appointed director

Related companies

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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