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Www.hjem.dk ApS

Private limited companyCVR 35251642SilkeborgActive

Www.hjem.dk ApS is a private limited company, based in Silkeborg, active in retail sale of home textiles, lighting and household articles n.e.c., founded in 2013. Net profit rose 249% from 2024 to 2025, ending at DKK 2.9m. Measured by gross profit, it ranks no. 6 of 121 companies in the industry in the database. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 16.5m+49.1% vs. 2024
Net profitDKK 2.9m+248.8% vs. 2024
EquityDKK 11m+27.8% vs. 2024
Employees38latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 49% (2024 → 2025), to DKK 16.5m.
  • Net profit rose 249% (2024 → 2025), to DKK 2.9m.
  • Equity rose 28% (2024 → 2025), to DKK 11m.

Employees

  • 5 more employees than a year earlier: 38 (07/2026) against 33 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of home textiles, lighting and household articles n.e.c. (475590)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Www.hjem.dk ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,6619,2315,5647,38411,05016,471+49.1%
Operating profit (EBIT)–3,8861075981,1013,796+244.7%
Profit before tax3,7753,816455301,0603,705+249.4%
Net profit2,9442,968254078272,883+248.8%
Total assets12,68013,53717,16720,67225,58935,196+37.5%
Equity4,4587,4267,3517,7588,58410,968+27.8%
Liabilities8,1676,0679,75312,79216,86424,070+42.7%
Cash and cash equivalents6,2305,9766,9687,05110,87519,443+78.8%
Average number of employees111718192631+19.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16m202020212022202320242025
Gross profitMedian, the industry (121 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Www.hjem.dk ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202405/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202323/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202209/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202117/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

121 companies in the database

Comparison with the other companies in retail sale of home textiles, lighting and household articles n.e.c. based on the latest financial year.

Gross profitDKK 16.5mNo. 6 of 121
Better than 96% of the companies in the industry
EquityDKK 11mNo. 9 of 121
Better than 93% of the companies in the industry
Number of employees38No. 3 of 121
Better than 98% of the companies in the industry

Industry median: gross profit DKK 1.6m, net profit DKK 144k, equity DKK 942k, 3 employees.

DKK 100kDKK 1.5mDKK 21.3mDKK 311.5mDKK 1.9bnHere
Distribution of gross profit for 109 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,757of 9,892
Better than 62%
No. 2,874of 9,922
Better than 71%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 2,554of 33,588
Better than 92%
No. 3,508of 33,687
Better than 90%
All companies of type ApS66,508 companies in the comparison
No. 3,214of 66,379
Better than 95%
No. 6,429of 66,505
Better than 90%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of home textiles, lighting and household articles n.e.c.
Gross profit
  1. Www.hjem.dk ApSDKK 16.5m
  2. Jysk A/SDKK 4.5bn
  3. AndLight ApSDKK 64.7m
Net profit
  1. Www.hjem.dk ApSDKK 2.9m
  2. Jysk A/SDKK 2.4bn
  3. AndLight ApSDKK 39.9m
Equity
  1. Www.hjem.dk ApSDKK 11m
  2. Jysk A/SDKK 3.5bn
  3. AndLight ApSDKK 2.4m
Employees
  1. Www.hjem.dk ApS38
  2. Jysk A/S3,508
  3. AndLight ApS39

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Www.hjem.dk ApS

Management

7 active registrations

Executive management

Executive management at Www.hjem.dk ApS
NameRoleAppointed
Tom Michel GravesenDirector11/09/2015

Board of directors

Board of directors at Www.hjem.dk ApS
NameRoleAppointed
Søren Ulrik Toft-JensenBoard member23/06/2014
Tom Michel GravesenBoard member11/09/2015
Simon Kyrin ToftBoard member27/12/2016
Jakob Munk Toft-JensenBoard member27/12/2016
Steffen PasgaardBoard member21/04/2021
Kristian LønborgChair of the board21/04/2021
Founders
Profound Partners A/S
Former management (7)
Former management at Www.hjem.dk ApS
NameRoleAppointedResigned
Søren Ulrik Toft-JensenDirector28/05/201323/06/2014
Michael ChristensenBoard member23/06/201415/01/2015
Brian Reinhold JensenBoard member23/06/201427/12/2016
Kristian LønborgCEO23/06/201411/09/2015
Benjamin Robert Bruun ErvillChair of the board08/07/201421/04/2021
Mads Christian Prytz-MadsenBoard member15/01/201527/12/2016
Kristian LønborgBoard member27/12/201620/04/2021

Signing rule: Selskabet tegnes af direktøren i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

1 active production units

Hårup Bygade 14
8600 Silkeborg

Silkeborg Municipality · Postcode 8600

Production units
Production unitAddressEmployeesP number
WWW.HJEM.DK ApSHårup Bygade 14, 8600 Silkeborg421018528238

Purpose

Selskabets formål er handel med løsøre, driftsmidler og andre aktiver samt deraf afledt virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

56 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of home textiles, lighting and household articles n.e.c. (475590)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Hårup Bygade 14, 8600 Silkeborg
20217 changesmanagement 4 · accounts 1 · ownership 2
  • Steffen Pasgaard appointed board member
  • Kristian Lønborg appointed chair of the board
  • Benjamin Robert Bruun Ervill stepped down as chair of the board
  • Kristian Lønborg stepped down as board member
  • Annual report for 2020 published
  • Profound Partners A/S registered as owner (10%)
  • ERVILL ApS is no longer registered as owner
201710 changescapital 2 · ownership 8
  • Share capital changed from 228,000 DKK to 340,000 DKK
  • HOMERUN ApS registered as owner (10%)
  • T. Gravesen Holding ApS registered as owner (33.33%)
  • KRISTIAN TOFT HOLDING ApS registered as owner (10%)
  • HOMIE ApS registered as owner (25%)
  • T. Gravesen Holding ApS is no longer registered as owner
  • KRISTIAN TOFT HOLDING ApS is no longer registered as owner
  • HOMERUN ApS is no longer registered as owner
  • HOMIE ApS is no longer registered as owner
  • Share capital changed from 118,000 DKK to 228,000 DKK
20165 changesmanagement 5
  • Kristian Lønborg appointed board member
  • Simon Kyrin Toft appointed board member
  • Jakob Munk Toft-Jensen appointed board member
  • Mads Christian Prytz-Madsen stepped down as board member
  • Brian Reinhold Jensen stepped down as board member
201512 changescapital 1 · management 5 · ownership 5 · industry 1
  • Share capital changed from 94,000 DKK to 118,000 DKK
  • Tom Michel Gravesen appointed director
  • Tom Michel Gravesen appointed board member
  • Kristian Lønborg stepped down as ceo
  • T. Gravesen Holding ApS registered as owner (20%)
  • KRISTIAN TOFT HOLDING ApS registered as owner (25%)
  • HOMERUN ApS registered as owner (20%)
  • HOMERUN ApS is no longer registered as owner
  • KRISTIAN TOFT HOLDING ApS is no longer registered as owner
  • Mads Christian Prytz-Madsen appointed board member
  • Michael Christensen stepped down as board member
  • Industry changed to Detailhandel med husholdnings- eller boligudstyr, bortset fra elektriske apparater, via internet (479113)
20147 changesmanagement 6 · ownership 1
  • Benjamin Robert Bruun Ervill appointed chair of the board
  • Søren Ulrik Toft-Jensen appointed board member
  • Michael Christensen appointed board member
  • Brian Reinhold Jensen appointed board member
  • Kristian Lønborg appointed ceo
  • Søren Ulrik Toft-Jensen stepped down as director
  • ERVILL ApS registered as owner (10%)
20138 changescapital 1 · ownership 3 · address 1 · industry 1 · founded 1 · management 1
  • Share capital changed from 80,000 DKK to 94,000 DKK
  • HOMERUN ApS registered as owner (25%)
  • KRISTIAN TOFT HOLDING ApS registered as owner (33.33%)
  • HOMIE ApS registered as owner (15%)
  • Moved to Bergsøesvej 12, 8600 Silkeborg
  • Industry changed to Webportaler (631200)
  • Registered as WWW.HJEM.DK ApS
  • Søren Ulrik Toft-Jensen appointed director

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction