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HL Skilte/reklame A/S

Public limited companyCVR 66808718Vallensbæk StrandActive

HL Skilte/reklame A/S is a public limited company, based in Vallensbæk Strand, active in other advertising activities, founded in 1981. The company made a loss in both 2024 and 2025, most recently DKK 154k. Equity fell to DKK 179k in 2025.

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Key figures · financial year 2025

Gross profitDKK 420k+26% vs. 2024
Net profit−DKK 154k+33.9% vs. 2024
EquityDKK 179k−46.2% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 26% (2024 → 2025), to DKK 420k.
  • The loss got smaller: from DKK 233k to DKK 154k (2024 → 2025).
  • Equity fell 46% (2024 → 2025), to DKK 179k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other advertising activities (731190)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 300k−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600k202020212022202320242025
EquityNet profit
Financial figures for HL Skilte/reklame A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit513428468640333420+26%
Operating profit (EBIT)442675243−151−148+2.4%
Profit before tax402374241−153−154−0.8%
Net profit301857286−233−154+33.9%
Total assets468522452696447392−12.3%
Equity204222280566333179−46.2%
Liabilities264300172130114213+86.7%
Cash and cash equivalents46638157140−97.3%
Average number of employees2111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
Gross profitMedian, the industry (189 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 46% from 2024 to 2025 (DKK 333k to DKK 179k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for HL Skilte/reklame A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202511/09/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202428/10/2024The companyPDFXBRL
202301/07/2022 – 30/06/202325/10/2023The companyPDFXBRL
202201/07/2021 – 30/06/202215/09/2022The companyPDFXBRL
202101/07/2020 – 30/06/202101/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202006/10/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

189 companies in the database

Comparison with the other companies in other advertising activities based on the latest financial year.

Gross profitDKK 420kNo. 160 of 189
Better than 15% of the companies in the industry
EquityDKK 179kNo. 151 of 189
Better than 20% of the companies in the industry
Number of employees3No. 149 of 189
Better than 21% of the companies in the industry

Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.

DKK 100kDKK 523kDKK 2.7mDKK 14.3mDKK 43mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 55,683of 69,742
Better than 20%
No. 51,353of 69,964
Better than 27%
Same industry and fewer than 20 employees180 companies in the comparison
No. 151of 180
Better than 16%
No. 142of 180
Better than 21%
Companies that are at least 30 years old10,276 companies in the comparison
No. 8,844of 10,152
Better than 13%
No. 9,748of 10,275
Better than 5%
All companies of type A/S18,025 companies in the comparison
No. 16,177of 17,786
Better than 9%
No. 17,015of 18,024
Better than 6%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other advertising activities
Gross profit
  1. HL Skilte/reklame A/SDKK 420k
  2. Metz A/SDKK 74.7m
  3. Conz Media ApSDKK 29.9m
Net profit
  1. HL Skilte/reklame A/S−DKK 154k
  2. Metz A/SDKK 21.2m
  3. Conz Media ApSDKK 13.2m
Equity
  1. HL Skilte/reklame A/SDKK 179k
  2. Metz A/SDKK 41.1m
  3. Conz Media ApSDKK 13.3m
Employees
  1. HL Skilte/reklame A/S3
  2. Metz A/S64
  3. Conz Media ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Danny Larsen100%
HL Skilte/reklame A/S

Management

4 active registrations

Executive management

Executive management at HL Skilte/reklame A/S
NameRoleAppointed
Danny LarsenDirector21/11/2011

Board of directors

Board of directors at HL Skilte/reklame A/S
NameRoleAppointed
Danny LarsenBoard member30/11/1995
Torben ØstergaardBoard member08/12/2011
Peter Bo ChristensenBoard member03/05/2018
Former management (4)
Former management at HL Skilte/reklame A/S
NameRoleAppointedResigned
Henning LarsenBoard member30/11/199521/11/2011
Henning LarsenDirector30/11/199521/11/2011
Ronnie LarsenBoard member30/11/199508/12/2011
Jane Norup LarsenChair of the board21/11/201103/05/2018

Signing rule: Selskabet tegnes af et bestyrelsesmedlem i forening med en direktør eller af den samlede bestyrelse.

Address and production units

1 active production units

Nordfeldvej 10
2665 Vallensbæk Strand

Vallensbæk Municipality · Postcode 2665

Production units
Production unitAddressEmployeesP number
HL SKILTE/REKLAME A/SNordfeldvej 10, 2665 Vallensbæk Strand31002238948

Purpose

Selskabets formål er at drive handel, fabrikation, reklamevirksomhed og beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Other advertising activities (731190)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20182 changesmanagement 2
  • Peter Bo Christensen appointed board member
  • Jane Norup Larsen stepped down as chair of the board
20121 changeownership 1
  • Danny Larsen registered as owner (100%)
20116 changesmanagement 6
  • Torben Østergaard appointed board member
  • Ronnie Larsen stepped down as board member
  • Jane Norup Larsen appointed chair of the board
  • Danny Larsen appointed director
  • Henning Larsen stepped down as director
  • Henning Larsen stepped down as board member
20081 changeindustry 1
  • Industry changed to Other advertising activities (731190)
19955 changescapital 1 · management 4
  • Share capital changed from 80,000 DKK to 500,000 DKK
  • Danny Larsen appointed board member
  • Henning Larsen appointed director
  • Ronnie Larsen appointed board member
  • Henning Larsen appointed board member
19902 changesstatus 2
  • Status changed to active
  • Status changed to under compulsory dissolution
19891 changecapital 1
  • Share capital changed from 30,000 DKK to 80,000 DKK
19811 changefounded 1
  • Registered as HL SKILTE/REKLAME A/S

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Same industry in Vallensbæk

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction