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Hero Agency ApS

Private limited companyCVR 40109862København KActive

Hero Agency ApS is a private limited company, based in København K, active in planning and design of advertising campaigns, founded in 2018. Net profit fell 12% from 2024 to 2025, ending at DKK 1.9m. With 25 employees, the company is about 8 times larger than the industry median. Equity grew to DKK 3.4m in 2025.

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Key figures · financial year 2025

Gross profitDKK 18m+9.1% vs. 2024
Net profitDKK 1.9m−11.5% vs. 2024
EquityDKK 3.4m+33.3% vs. 2024
Employees25latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 9% (2024 → 2025), to DKK 18m.
  • Net profit fell 12% (2024 → 2025), to DKK 1.9m.
  • Equity rose 33% (2024 → 2025), to DKK 3.4m.

Employees

  • 1 more employees than a year earlier: 25 (07/2026) against 24 (07/2025).

Registrations, last 24 months

  • 31/03/2026: Moved to Esplanaden 8C, 1. th, 1263 København K
  • 02/07/2025: Name changed from We Are Hero ApS to Hero Agency ApS
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
EquityNet profit
Financial figures for Hero Agency ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5232,4415,06411,96316,47317,973+9.1%
Operating profit (EBIT)2941,3471,899––––
Profit before tax2881,3491,8465,2242,7252,430−10.8%
Net profit2201,0491,4264,0502,0911,850−11.5%
Total assets1,1782,9705,38312,00210,23513,563+32.5%
Equity4061,0551,9114,4662,5573,407+33.3%
Liabilities7701,9153,4727,5377,67810,154+32.2%
Cash and cash equivalents8361,0822,2482,8962,4097,557+213.6%
Average number of employees01582022+10%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16mDKK 18m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Hero Agency ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202524/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202315/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202123/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202004/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 18mNo. 63 of 715
Better than 91% of the companies in the industry
EquityDKK 3.4mNo. 111 of 716
Better than 85% of the companies in the industry
Number of employees25No. 62 of 716
Better than 91% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 3,366of 9,892
Better than 66%
No. 5,524of 9,922
Better than 44%
Same industry and 20–49 employees56 companies in the comparison
No. 31of 56
Better than 45%
No. 34of 56
Better than 40%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 2,303of 33,588
Better than 93%
No. 7,801of 33,687
Better than 77%
All companies of type ApS66,508 companies in the comparison
No. 2,837of 66,379
Better than 96%
No. 14,559of 66,505
Better than 78%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Hero Agency ApSDKK 18m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Hero Agency ApSDKK 1.9m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Hero Agency ApSDKK 3.4m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Hero Agency ApS25
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Birkbøll Holding ApS50%
  • Thurnbull Holding ApS50%
Hero Agency ApS

Management

3 active registrations

Executive management

Executive management at Hero Agency ApS
NameRoleAppointed
Frederik BirkbøllDirector19/12/2018

Board of directors

Board of directors at Hero Agency ApS
NameRoleAppointed
Martin Thurnbull ThomsenBoard member19/12/2018
Frederik BirkbøllBoard member19/12/2018
Auditor
Lægård Revision Statsautoriseret revisionsfirma
Founders
Stevn Holding ApS, Mikkel Vibe Holding ApS, Birkbøll Holding ApS, Thurnbull Holding ApS
Former management (2)
Former management at Hero Agency ApS
NameRoleAppointedResigned
Morten Stevn NielsenBoard member19/12/201824/09/2021
Mikkel VibeChair of the board19/12/201824/09/2021

Signing rule: Selskabet tegnes af den samlede bestyrelse i forening eller af en direktør i forening med formanden for bestyrelsen.

Address and production units

1 active production units

Esplanaden 8C
1263 København K

København Municipality · Postcode 1263

Production units
Production unitAddressEmployeesP number
Hero Agency ApSEsplanaden 8C, 1. th, 1263 København K261024233711

Purpose

Selskabets formål er at drive live marketing virksomhed samt hermed beslægtet virksomhed. Et af Selskabets formål er også i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet som helhed.

The purpose is quoted from the register in Danish.

Changes year by year

29 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Esplanaden 8C, 1. th, 1263 København K
20253 changesname 1 · accounts 1 · industry 1
  • Name changed from We Are Hero ApS to Hero Agency ApS
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaddress 1 · accounts 1
  • Moved to Wilders Plads 9A, 2. tv, 1403 København K
  • Annual report for 2022 published
20222 changesaddress 1 · accounts 1
  • Moved to Wilders Plads 9A, 1. tv, 1403 København K
  • Annual report for 2021 published
20219 changesmanagement 2 · ownership 6 · accounts 1
  • Morten Stevn Nielsen stepped down as board member
  • Mikkel Vibe stepped down as chair of the board
  • Birkbøll Holding ApS registered as owner (50%)
  • Thurnbull Holding ApS registered as owner (50%)
  • Stevn Holding ApS is no longer registered as owner
  • MIKKEL VIBE HOLDING ApS is no longer registered as owner
  • Birkbøll Holding ApS is no longer registered as owner
  • Thurnbull Holding ApS is no longer registered as owner
  • Annual report for 2020 published
201810 changesfounded 1 · management 5 · ownership 4
  • Registered as We Are Hero ApS
  • Morten Stevn Nielsen appointed board member
  • Mikkel Vibe appointed chair of the board
  • Martin Thurnbull Thomsen appointed board member
  • Frederik Birkbøll appointed director
  • Frederik Birkbøll appointed board member
  • Stevn Holding ApS registered as owner (25%)
  • MIKKEL VIBE HOLDING ApS registered as owner (25%)
  • Birkbøll Holding ApS registered as owner (25%)
  • Thurnbull Holding ApS registered as owner (25%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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