GR Outdoor ApS
Private limited companyCVR 41047089AabenraaActive
GR Outdoor ApS is a private limited company, based in Aabenraa, active in other advertising activities, founded in 2019. Equity grew to DKK 510k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 3% (2024 → 2025), to DKK 1.2m.
- Net profit rose 3% (2024 → 2025), to DKK 238k.
- Equity rose 88% (2024 → 2025), to DKK 510k.
Employees
- 1 more employees than a year earlier: 5 (07/2026) against 4 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other advertising activities (731190)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 491 | 592 | 578 | 1,134 | 1,209 | 1,171 | −3.2% |
| Operating profit (EBIT) | 123 | 146 | 119 | 1,132 | 294 | 305 | +3.9% |
| Profit before tax | – | – | – | 1,136 | 297 | 305 | +2.7% |
| Net profit | 95 | 114 | 92 | 886 | 232 | 238 | +2.7% |
| Total assets | 260 | 269 | 254 | 1,199 | 905 | 845 | −6.7% |
| Equity | 40 | 40 | 40 | 926 | 272 | 510 | +87.6% |
| Liabilities | – | – | – | 273 | 634 | 335 | −47.2% |
| Cash and cash equivalents | 63 | 90 | 132 | 502 | 191 | 569 | +197.3% |
| Average number of employees | 1 | 2 | 2 | 0 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 01/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 18/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 05/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 14/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 10/01/2022 | The company | PDFXBRL |
| 2020 | 24/12/2019 – 31/12/2020 | 21/01/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
189 companies in the databaseComparison with the other companies in other advertising activities based on the latest financial year.
Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 41,895of 69,742 Better than 40% | No. 41,940of 69,964 Better than 40% |
| Same industry and fewer than 20 employees180 companies in the comparison | No. 117of 180 Better than 35% | No. 109of 180 Better than 40% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 21,974of 33,588 Better than 35% | No. 19,776of 33,687 Better than 41% |
| All companies of type ApS66,508 companies in the comparison | No. 40,340of 66,379 Better than 39% | No. 37,839of 66,505 Better than 43% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other advertising activities- GR Outdoor ApSDKK 1.2m
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- GR Outdoor ApSDKK 238k
- Metz A/SDKK 21.2m
- Conz Media ApSDKK 13.2m
- GR Outdoor ApSDKK 510k
- Metz A/SDKK 41.1m
- Conz Media ApSDKK 13.3m
- GR Outdoor ApS5
- Metz A/S64
- Conz Media ApS5
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Kronborg Holdings ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Ruben Kronborg Høeg | CEO | 02/01/2023 |
- Founders
- Sloths Holding ApS
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Steffen Sloth | Director | 24/12/2019 | 13/11/2020 |
| Zelina Ferslev Sloth | CEO | 13/11/2020 | 26/07/2021 |
| Dora Ferslev Jensen | CEO | 26/07/2021 | 15/02/2022 |
| Steffen Sloth | CEO | 15/02/2022 | 02/01/2023 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsVestermarksvej 12
6200 Aabenraa
| Production unit | Address | Employees | P number |
|---|---|---|---|
| GR Outdoor ApS | Vestermarksvej 12, Kliplev, 6200 Aabenraa | 5 | 1025382885 |
Purpose
Selskabets formål er at drive virksomhed med opsætning af reklamer, vedligeholdelse af reklamefinansieret byrumsudstyr og vinduespolering, samt enhver efter direktionens skøn hermed forbundet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other advertising activities (731190)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20236 changesaccounts 1 · name 1 · management 2 · ownership 2
- AccountsAnnual report for 2022 published
- NameName changed from Sloths Service ApS to GR Outdoor ApS
- ManagementRuben Kronborg Høeg appointed ceo
- ManagementSteffen Sloth stepped down as ceo
- OwnershipKronborg Holdings ApS registered as owner (100%)
- OwnershipSloths Holding ApS is no longer registered as owner
20223 changesmanagement 2 · accounts 1
- ManagementSteffen Sloth appointed ceo
- ManagementDora Ferslev Jensen stepped down as ceo
- AccountsAnnual report for 2021 published
20213 changesmanagement 2 · accounts 1
- ManagementDora Ferslev Jensen appointed ceo
- ManagementZelina Ferslev Sloth stepped down as ceo
- AccountsAnnual report for 2020 published
20203 changesmanagement 2 · industry 1
- ManagementZelina Ferslev Sloth appointed ceo
- ManagementSteffen Sloth stepped down as director
- IndustryIndustry changed to Other advertising activities (731190)
20193 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Sloths Service ApS
- ManagementSteffen Sloth appointed director
- OwnershipSloths Holding ApS registered as owner (100%)
Related companies
Same people in management
- GR Ren ApSvia Ruben Kronborg Høeg
Largest in the industry
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Exponent A/SDKK 22.4m
- Kellmann Reklame A/SDKK 19.5m
- Eduplay ApSDKK 19.2m
- Dansk Skilte Center A/SDKK 16m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.