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FlexBuy Technologies A/S.

Public limited companyCVR 36030690Odense SVActive

FlexBuy Technologies A/S. is a public limited company, based in Odense SV, active in retail sale of information and communication equipment, founded in 2014. Net profit rose 54% from 2024 to 2025, ending at DKK 2.4m. Profit has grown three years in a row. With 23 employees, the company is about 8 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 9.2m+56.7% vs. 2024
Net profitDKK 2.4m+54.2% vs. 2024
EquityDKK 5.8m+69.2% vs. 2024
Employees23latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 57% (2024 → 2025), to DKK 9.2m.
  • Net profit rose 54% (2024 → 2025), to DKK 2.4m.
  • Equity rose 69% (2024 → 2025), to DKK 5.8m.

Employees

  • 5 more employees than a year earlier: 23 (07/2026) against 18 (07/2025).

Registrations, last 24 months

  • 23/12/2025: Moved to Dalumvej 16, Dalum, 5250 Odense SV
  • 01/01/2025: Industry changed to Retail sale of information and communication equipment (474000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for FlexBuy Technologies A/S.
202020212022202320242025Change
Revenue4,2908,26812,709not statednot statednot stated–
Gross profit5531,1452,2203,0795,8749,205+56.7%
Operating profit (EBIT)1513928985991,9483,094+58.9%
Profit before tax1503908935981,9773,049+54.2%
Net profit1173056954671,5432,379+54.2%
Total assets7699351,9482,7344,9218,838+79.6%
Equity3756801,3751,8853,4385,817+69.2%
Liabilities3952555086711,3112,539+93.7%
Cash and cash equivalents377619621,3111,3690−100%
Average number of employees––––811+37.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (178 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for FlexBuy Technologies A/S.
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202518/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202426/02/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202324/05/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202229/03/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202102/02/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202025/06/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

178 companies in the database

Comparison with the other companies in retail sale of information and communication equipment based on the latest financial year.

Gross profitDKK 9.2mNo. 21 of 178
Better than 89% of the companies in the industry
EquityDKK 5.8mNo. 28 of 178
Better than 85% of the companies in the industry
Number of employees23No. 21 of 178
Better than 89% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 205k, equity DKK 1.2m, 3 employees.

DKK 100kDKK 703kDKK 4.9mDKK 34.8mDKK 127.7mHere
Distribution of gross profit for 168 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 6,059of 9,892
Better than 39%
No. 4,355of 9,922
Better than 56%
Same industry and 20–49 employees11 companies in the comparison
No. 9of 11
Better than 20%
No. 8of 11
Better than 30%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 4,788of 33,588
Better than 86%
No. 5,467of 33,687
Better than 84%
All companies of type A/S18,025 companies in the comparison
No. 9,365of 17,786
Better than 47%
No. 10,868of 18,024
Better than 40%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of information and communication equipment
Gross profit
  1. FlexBuy Technologies A/S.DKK 9.2m
  2. Proshop a/sDKK 244.7m
  3. CS-Online A/SDKK 62.5m
Net profit
  1. FlexBuy Technologies A/S.DKK 2.4m
  2. Proshop a/sDKK 100m
  3. CS-Online A/SDKK 4m
Equity
  1. FlexBuy Technologies A/S.DKK 5.8m
  2. Proshop a/sDKK 260.6m
  3. CS-Online A/SDKK 60.8m
Employees
  1. FlexBuy Technologies A/S.23
  2. Proshop a/s378
  3. CS-Online A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Claus Wædeled5%
  • Henning Group ApS90%
FlexBuy Technologies A/S.

Management

4 active registrations

Executive management

Executive management at FlexBuy Technologies A/S.
NameRoleAppointed
Andreas HenningDirector27/06/2014

Board of directors

Board of directors at FlexBuy Technologies A/S.
NameRoleAppointed
Jan KnudsenBoard member15/11/2022
Claus WædeledChair of the board15/11/2022
Andreas HenningBoard member15/11/2022
Founders
Martin Fristrøm, Andreas Henning
Former management (5)
Former management at FlexBuy Technologies A/S.
NameRoleAppointedResigned
Martin FristrømDirector27/06/201417/10/2017
Jesper BuchBoard member13/08/201526/10/2016
Tommy AhlersBoard member13/08/201526/10/2016
Martin FristrømBoard member13/08/201526/10/2016
Andreas HenningBoard member13/08/201526/10/2016

Signing rule: Selskabet tegnes af direktøren alene eller af den samlede bestyrelse

Address and production units

1 active production units

Dalumvej 16
5250 Odense SV

Odense Municipality · Postcode 5250

Production units
Production unitAddressEmployeesP number
FlexBuy Technologies A/S.Dalumvej 16, Dalum, 5250 Odense SV211019522993

Purpose

Selskabets formål er at udøve virksomhed med handel og service på internettet samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

57 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaddress 1 · accounts 1 · industry 1
  • Moved to Dalumvej 16, Dalum, 5250 Odense SV
  • Annual report for 2024 published
  • Industry changed to Retail sale of information and communication equipment (474000)
20241 changeaccounts 1
  • Annual report for 2023 published
20234 changesaccounts 1 · ownership 2 · capital 1
  • Annual report for 2022 published
  • Claus Wædeled registered as owner (5%)
  • Henning Group ApS registered as owner (90%)
  • Share capital changed from 500,000 DKK to 543,479 DKK
20227 changesownership 1 · name 1 · capital 1 · management 3 · accounts 1
  • Andreas Henning is no longer registered as owner
  • Name changed from FlexBuy Technologies ApS to FlexBuy Technologies A/S.
  • Share capital changed from 50,000 DKK to 500,000 DKK
  • Andreas Henning appointed board member
  • Claus Wædeled appointed chair of the board
  • Jan Knudsen appointed board member
  • Annual report for 2021 published
20213 changesname 1 · capital 1 · accounts 1
  • Name changed from HAVEFUN IVS to FlexBuy Technologies ApS
  • Share capital changed from 28 DKK to 50,000 DKK
  • Annual report for 2020 published
20192 changesaddress 1 · ownership 1
  • Moved to Albanigade 23A, kl. 1, 5000 Odense C
  • MATHIAS J. LARSEN HOLDING ApS is no longer registered as owner
20176 changesaddress 3 · management 1 · ownership 2
  • Moved to Kochsgade 31D, 2, 5000 Odense C
  • Moved to Kochsgade 31D, 2, 5000 Odense C
  • Martin Fristrøm stepped down as director
  • MATHIAS J. LARSEN HOLDING ApS registered as owner (15%)
  • Martin Fristrøm is no longer registered as owner
  • Moved to Kochsgade 55, 1. 31, 5000 Odense C
201612 changescapital 1 · ownership 6 · management 4 · address 1
  • Share capital changed from 40 DKK to 28 DKK
  • Martin Fristrøm registered as owner (50%)
  • Andreas Henning registered as owner (66.67%)
  • Jesper Buch is no longer registered as owner
  • Tommy Ahlers is no longer registered as owner
  • Andreas Henning is no longer registered as owner
  • Martin Fristrøm is no longer registered as owner
  • Martin Fristrøm stepped down as board member
  • Andreas Henning stepped down as board member
  • Jesper Buch stepped down as board member
  • Tommy Ahlers stepped down as board member
  • Moved to Åløkke Allé 5-7, 5000 Odense C
201513 changesaddress 1 · industry 1 · capital 1 · management 4 · ownership 6
  • Moved to Thuresensgade 37, 2. tv, 5000 Odense C
  • Industry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)
  • Share capital changed from 1 DKK to 40 DKK
  • Martin Fristrøm appointed board member
  • Andreas Henning appointed board member
  • Jesper Buch appointed board member
  • Tommy Ahlers appointed board member
  • Andreas Henning registered as owner (33.33%)
  • Jesper Buch registered as owner (15%)
  • Tommy Ahlers registered as owner (15%)
  • Martin Fristrøm registered as owner (33.33%)
  • Martin Fristrøm is no longer registered as owner
  • Andreas Henning is no longer registered as owner
20143 changesfounded 1 · management 2
  • Registered as HAVEFUN IVS
  • Andreas Henning appointed director
  • Martin Fristrøm appointed director
00142 changesownership 2
  • Martin Fristrøm registered as owner (50%)
  • Andreas Henning registered as owner (50%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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