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Fashionhero.dk ApS

Private limited companyCVR 35392297Odense SØActive

Fashionhero.dk ApS is a private limited company, based in Odense SØ, active in retail sale of clothing, founded in 2013. Net profit rose 58% from 2024 to 2025, ending at DKK 123k. Operations are spread over 3 production units. Equity grew to DKK 610k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1m+10% vs. 2024
Net profitDKK 123k+57.8% vs. 2024
EquityDKK 610k+25.3% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 10% (2024 → 2025), to DKK 1m.
  • Net profit rose 58% (2024 → 2025), to DKK 123k.
  • Equity rose 25% (2024 → 2025), to DKK 610k.

Employees

  • 1 more employees than a year earlier: 5 (07/2026) against 4 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600k202020212022202320242025
EquityNet profit
Financial figures for Fashionhero.dk ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6564294716339181,009+10%
Operating profit (EBIT)173112140268212252+18.9%
Profit before tax1569979164112163+44.7%
Net profit156986112678123+57.8%
Total assets1,8462,2433,2754,0423,0804,065+32%
Equity124223283409487610+25.3%
Liabilities1,7222,0212,9923,6292,5903,454+33.4%
Cash and cash equivalents20611013193055+84%
Average number of employees2111330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Fashionhero.dk ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202516/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202328/05/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202222/06/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202124/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202006/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 1mNo. 565 of 936
Better than 40% of the companies in the industry
EquityDKK 610kNo. 522 of 937
Better than 44% of the companies in the industry
Number of employees5No. 413 of 937
Better than 56% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 44,607of 69,742
Better than 36%
No. 39,827of 69,964
Better than 43%
Same industry and fewer than 20 employees850 companies in the comparison
No. 481of 849
Better than 43%
No. 443of 850
Better than 48%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 23,250of 33,588
Better than 31%
No. 18,667of 33,687
Better than 45%
All companies of type ApS66,508 companies in the comparison
No. 42,965of 66,379
Better than 35%
No. 35,731of 66,505
Better than 46%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Fashionhero.dk ApSDKK 1m
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Fashionhero.dk ApSDKK 123k
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Fashionhero.dk ApSDKK 610k
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Fashionhero.dk ApS5
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mads Madan Juhl Køhler100%
Fashionhero.dk ApS

Management

4 active registrations

Executive management

Executive management at Fashionhero.dk ApS
NameRoleAppointed
Mads Madan Juhl KøhlerDirector18/12/2019

Board of directors

Board of directors at Fashionhero.dk ApS
NameRoleAppointed
Agner Bisgaard LarsenChair of the board10/02/2015
Hanne Erika JensenBoard member10/02/2015
Anne Juhl KøhlerBoard member10/02/2015
Founders
Mads Madan Juhl Køhler, Hanne Erika Jensen
Former management (3)
Former management at Fashionhero.dk ApS
NameRoleAppointedResigned
Mads Madan Juhl KøhlerBoard member01/07/201310/02/2015
Mads Madan Juhl KøhlerDirector01/07/201310/02/2015
Hanne Erika JensenDirector10/02/201529/07/2024

Signing rule: Selskabet tegnes af 1 direktør eller af bestyrelsens formand i forening med 1 bestyrelsesmedlem.

Address and production units

3 active production units

Lille Tornbjerg Vej 26
5220 Odense SØ

Odense Municipality · Postcode 5220

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
FASHIONHERO.DK ApSLille Tornbjerg Vej 26, Tornbjerg, 5220 Odense SØ31018608436
FASHIONHERO.DK ApSKongensgade 3, 5000 Odense C–1031698177
FASHIONHERO.DK ApSØrbækvej 75, 5220 Odense SØ–1031650948

Purpose

Selskabets formål er at drive virksomhed med handel med tøj samt øvrige aktiviteter efter direktionens anvisninger.

The purpose is quoted from the register in Danish.

Changes year by year

28 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of clothing (477110)
20243 changesaddress 1 · management 1 · accounts 1
  • Moved to Lille Tornbjerg Vej 26, Tornbjerg, 5220 Odense SØ
  • Hanne Erika Jensen stepped down as director
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesownership 3 · accounts 1
  • Mads Madan Juhl Køhler registered as owner (100%)
  • Hanne Erika Jensen is no longer registered as owner
  • Mads Madan Juhl Køhler is no longer registered as owner
  • Annual report for 2020 published
20193 changescapital 1 · management 1 · ownership 1
  • Share capital changed from 80,000 DKK to 280,000 DKK
  • Mads Madan Juhl Køhler appointed director
  • Mads Madan Juhl Køhler registered as owner (50%)
20161 changeaddress 1
  • Moved to Lucernemarken 14D, Hjallese, 5260 Odense S
20157 changesaddress 1 · management 6
  • Moved to Havnegade 98, 5000 Odense C
  • Hanne Erika Jensen appointed director
  • Agner Bisgaard Larsen appointed chair of the board
  • Hanne Erika Jensen appointed board member
  • Anne Juhl Køhler appointed board member
  • Mads Madan Juhl Køhler stepped down as board member
  • Mads Madan Juhl Køhler stepped down as director
20135 changesaddress 1 · founded 1 · management 2 · ownership 1
  • Moved to Havnegade 98, 5000 Odense C
  • Registered as FASHIONHERO.DK ApS
  • Mads Madan Juhl Køhler appointed board member
  • Mads Madan Juhl Køhler appointed director
  • Hanne Erika Jensen registered as owner (50%)

Related companies

Same industry in Odense

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction