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Nielsen's A/S

Public limited companyCVR 30080076Odense SVActive

Nielsen's A/S is a public limited company, based in Odense SV, active in retail sale of clothing, founded in 2006. The company made a loss in both 2024 and 2025, most recently DKK 13.4m. Operations are spread over 18 production units in 16 towns. With 240 employees, the company is about 80 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 63m−12% vs. 2024
Net profit−DKK 13.4m+3.4% vs. 2024
EquityDKK 9.5m−62% vs. 2024
Employees240latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 12% (2024 → 2025), to DKK 63m.
  • The loss got smaller: from DKK 13.8m to DKK 13.4m (2024 → 2025).
  • Equity fell 62% (2024 → 2025), to DKK 9.5m.

Employees

  • 45 fewer employees than a year earlier: 240 (07/2026) against 285 (07/2025).

Management and owners, last 24 months

  • New in management: Jacob Poulsgaard Gammelgaard (board member, 05/02/2026), Kenneth Gert Guldager (board member, 01/09/2026) and Kenneth Gert Guldager (ceo, 01/09/2026) (+4).
  • Stepped down: Jesper Bebe Nielsen (chair of the board, 09/04/2026), Anne Sofie Buhrkall Frederiksen (board member, 01/10/2025) and Claus Thykjær (director, 10/04/2026) (+5).
  • New owners registered: Nielsen´s Invest ApS (01/09/2026), Kegu Holding ApS (01/09/2026) and Nielsen´s Invest ApS (03/12/2025).
  • No longer registered as owner: Nielsens 2022 ApS (03/12/2025) and Nielsen´s Invest ApS (31/08/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
EquityNet profit
Financial figures for Nielsen's A/S
202020212022202320242025Change
Revenue262,652195,013not statednot statednot statednot stated–
Gross profit97,76268,30283,30868,11671,57863,006−12%
Operating profit (EBIT)19,361−5,5665,410−10,376−11,720−14,009−19.5%
Profit before tax19,094−5,6065,085−10,557−11,649−14,244−22.3%
Net profit14,706−4,2903,952−8,269−13,833−13,361+3.4%
Total assets129,940119,00583,85467,74654,30144,580−17.9%
Equity104,44884,43158,49427,46725,0499,507−62%
Liabilities23,75634,07724,09940,27929,25232,933+12.6%
Cash and cash equivalents46,33422,7355,86410,2495,0971,605−68.5%
Average number of employees233217––209184−12%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 62% from 2024 to 2025 (DKK 25m to DKK 9.5m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Nielsen's A/S
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202508/02/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202423/01/2025The companyPDFXBRL
202301/10/2022 – 30/09/202314/12/2023The companyPDFXBRL
202201/10/2021 – 30/09/202216/12/2022The companyPDFXBRL
202101/04/2020 – 31/03/202108/12/2021The companyPDFXBRL
202001/04/2019 – 31/03/202022/06/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025030035008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 63mNo. 13 of 936
Better than 99% of the companies in the industry
EquityDKK 9.5mNo. 61 of 937
Better than 94% of the companies in the industry
Number of employees240No. 8 of 937
Better than 99% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 616of 763
Better than 19%
No. 682of 796
Better than 14%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,130of 24,791
Better than 95%
No. 6,908of 24,909
Better than 72%
All companies of type A/S18,025 companies in the comparison
No. 2,367of 17,786
Better than 87%
No. 8,962of 18,024
Better than 50%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. Nielsen's A/SDKK 63m
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. Nielsen's A/S−DKK 13.4m
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. Nielsen's A/SDKK 9.5m
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. Nielsen's A/S240
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Nielsen´s Invest ApS90%
  • Kegu Holding ApS10% · 5% votes
Nielsen's A/S

Management

8 active registrations

Executive management

Executive management at Nielsen's A/S
NameRoleAppointed
Kenneth Gert GuldagerCEO01/09/2026

Board of directors

Board of directors at Nielsen's A/S
NameRoleAppointed
Søren Bebe NielsenBoard member30/11/2006
Susan Bebe AndersenBoard member30/11/2006
Jørgen Alfred NielsenBoard member25/08/2009
Kristine Bjørch NielsenBoard member23/04/2024
Jacob Poulsgaard GammelgaardBoard member05/02/2026
Kenneth Gert GuldagerBoard member01/09/2026
Jesper Bebe NielsenChair of the board01/09/2026
Former management (13)
Former management at Nielsen's A/S
NameRoleAppointedResigned
Søren Bebe NielsenCEO30/11/200631/10/2023
Ingrid NielsenBoard member30/11/200627/11/2009
Jesper Bebe NielsenChair of the board25/08/200909/04/2026
Bianca Ann Charlott HegedüsBoard member27/11/200907/06/2018
Knud Hjort-MadsenBoard member27/11/200901/04/2024
Anita DalsgaardBoard member12/06/201901/06/2021
Anne Sofie Buhrkall FrederiksenBoard member17/09/202101/10/2025
Claus ThykjærDirector31/10/202310/04/2026
Flemming Frølich BirchBoard member01/04/202415/01/2026
Cecilie Klæstrup LarsenBoard member23/04/202401/10/2025
Kenneth Gert GuldagerChair of the board10/04/202631/08/2026
Jesper Bebe NielsenBoard member10/04/202631/08/2026
Jesper Bebe NielsenCEO10/04/202601/09/2026

Signing rule: Selskabet tegnes af en direktør eller af bestyrelsesformanden og et bestyrelsesmedlem i forening.

Address and production units

18 active production units

Hvidkærvej 31C
5250 Odense SV

Odense Municipality · Postcode 5250

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
Nielsen´s A/SHvidkærvej 31C, Højme, 5250 Odense SV381003176926
Nielsen´s AALBORG STORCENTERHobrovej 452, 9200 Aalborg SV241003903364
Nielsen´s ROSENGÅRDCENTRET 10Ørbækvej 75, 5220 Odense SØ241003423896
Nielsen´s KOLDING STORCENTERSkovvangen 42, 6000 Kolding191003176938
Nielsen´s HERNINGCENTRETMerkurvej 1B, st. 35, 7400 Herning151007307353
Nielsen´s VESTSJÆLLANDSCENTRETVestsjællandscentret 10, 4200 Slagelse141003176963
NIELSENSØstergade 4, 6400 Sønderborg131018524569
Nielsen´sBispegade 13, 6100 Haderslev111003423884
NIELSENSExnersgade 18, 1. 42, 6700 Esbjerg101022236624
Nielsen´sNæstved Storcenter 52, 4700 Næstved101003177041
Nielsens Metropol Hjørring CitycenterØstergade 30, st, 9800 Hjørring91014113424
NIELSEN'S A/SGl Vardevej 230, st. 20, 6715 Esbjerg N81015746277
Nielsen´sNørregade 24, 7500 Holstebro81000050658
Nielsen´sMøllergade 26, 5700 Svendborg81003423902
Nielsen´sMellemgade 14-16, 5600 Faaborg81004058100

Showing 15 of 18 units (sorted by employees).

Purpose

Selskabets formål er at drive primært detailforretningssalg inden for tøj og hermed beslægtet forretningsvirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

68 registered events
202617 changesmanagement 13 · ownership 3 · accounts 1
  • Kenneth Gert Guldager appointed board member
  • Jesper Bebe Nielsen appointed chair of the board
  • Kenneth Gert Guldager appointed ceo
  • Jesper Bebe Nielsen stepped down as ceo
  • Kegu Holding ApS registered as owner (10%)
  • Nielsen´s Invest ApS registered as owner (90%)
  • Kenneth Gert Guldager stepped down as chair of the board
  • Jesper Bebe Nielsen stepped down as board member
  • Nielsen´s Invest ApS is no longer registered as owner
  • Kenneth Gert Guldager appointed chair of the board
  • Jesper Bebe Nielsen appointed board member
  • Jesper Bebe Nielsen appointed ceo
  • Claus Thykjær stepped down as director
  • Jesper Bebe Nielsen stepped down as chair of the board
  • Annual report for 2025 published
  • Jacob Poulsgaard Gammelgaard appointed board member
  • Flemming Frølich Birch stepped down as board member
20256 changesownership 2 · management 2 · accounts 1 · industry 1
  • Nielsen´s Invest ApS registered as owner (100%)
  • Nielsens 2022 ApS is no longer registered as owner
  • Cecilie Klæstrup Larsen stepped down as board member
  • Anne Sofie Buhrkall Frederiksen stepped down as board member
  • Annual report for 2024 published
  • Industry changed to Retail sale of clothing (477110)
20244 changesmanagement 4
  • Kristine Bjørch Nielsen appointed board member
  • Cecilie Klæstrup Larsen appointed board member
  • Flemming Frølich Birch appointed board member
  • Knud Hjort-Madsen stepped down as board member
20233 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Claus Thykjær appointed director
  • Søren Bebe Nielsen stepped down as ceo
20228 changesownership 7 · accounts 1
  • Nielsens 2022 ApS registered as owner (100%)
  • Nielsen´s Invest ApS is no longer registered as owner
  • Annual report for 2022 published
  • Nielsen´s Invest ApS registered as owner (100%)
  • Nielsen's Holding ApS is no longer registered as owner
  • Jørgen A. Nielsen Ejendomme ApS is no longer registered as owner
  • Nielsen's Holding ApS registered as owner (50%)
  • JØRGEN A. NIELSEN HOLDING ApS is no longer registered as owner
20219 changesaccounts 1 · management 2 · ownership 6
  • Annual report for 2021 published
  • Anne Sofie Buhrkall Frederiksen appointed board member
  • Anita Dalsgaard stepped down as board member
  • Jørgen A. Nielsen Ejendomme ApS registered as owner (33.33%)
  • JØRGEN A. NIELSEN HOLDING ApS registered as owner (50%)
  • SØREN BEBE NIELSEN HOLDING ApS is no longer registered as owner
  • JESPER BEBE NIELSEN HOLDING ApS is no longer registered as owner
  • SUSAN BEBE ANDERSEN HOLDING ApS is no longer registered as owner
  • JØRGEN A. NIELSEN HOLDING ApS is no longer registered as owner
20202 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Hvidkærvej 31C, Højme, 5250 Odense SV
20191 changemanagement 1
  • Anita Dalsgaard appointed board member
20181 changemanagement 1
  • Bianca Ann Charlott Hegedüs stepped down as board member
20099 changesownership 4 · management 5
  • SØREN BEBE NIELSEN HOLDING ApS registered as owner (25%)
  • JESPER BEBE NIELSEN HOLDING ApS registered as owner (25%)
  • JØRGEN A. NIELSEN HOLDING ApS registered as owner (10%)
  • SUSAN BEBE ANDERSEN HOLDING ApS registered as owner (25%)
  • Bianca Ann Charlott Hegedüs appointed board member
  • Knud Hjort-Madsen appointed board member
  • Ingrid Nielsen stepped down as board member
  • Jesper Bebe Nielsen appointed chair of the board
  • Jørgen Alfred Nielsen appointed board member
20081 changeindustry 1
  • Industry changed to Retail sale of clothing (477110)
20072 changesname 1 · industry 1
  • Name changed from JØRGEN-JØRGINE AF 2006 A/S to NIELSEN'S A/S
  • Industry changed to Herre- og dametøjsforretninger (blandet) (524230)
20065 changesfounded 1 · management 4
  • Registered as JØRGEN-JØRGINE AF 2006 A/S
  • Søren Bebe Nielsen appointed ceo
  • Susan Bebe Andersen appointed board member
  • Ingrid Nielsen appointed board member
  • Søren Bebe Nielsen appointed board member

Related companies

Same industry in Odense

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction