easySure Forsikringsformidler A/S
Public limited companyCVR 34706905SkanderborgActive
easySure Forsikringsformidler A/S is a public limited company, based in Skanderborg, active in activities of insurance agents and brokers, founded in 2012. The company made a loss in both 2024 and 2025, most recently DKK 52.9m. With 42 employees, the company is about 14 times larger than the industry median. 6 people are registered in the company's management and ownership.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 51.5m to DKK 52.9m (2024 → 2025).
- Equity rose 3% (2024 → 2025), to DKK 1.8m.
Employees
- 9 more employees than a year earlier: 42 (08/2026) against 33 (08/2025).
Management and owners, last 24 months
- New in management: Kristian Bollerup Jensen (board member, 08/01/2026) and Kirsten Lendrick Richter Sasady (board member, 22/06/2026).
Registrations, last 24 months
- 05/05/2025: Moved to Godthåbsvej 21, 8660 Skanderborg
- 01/01/2025: Industry changed to Activities of insurance agents and brokers (662200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 14,234 | 2,041 | 3,034 | −3,188 | −40,963 | −36,321 | +11.3% |
| Operating profit (EBIT) | 11,890 | −5,220 | −4,177 | −11,146 | −51,641 | −52,115 | −0.9% |
| Profit before tax | 11,771 | −5,223 | −24,027 | −10,735 | – | – | – |
| Net profit | 11,623 | −3,842 | −24,658 | −10,735 | −51,500 | −52,895 | −2.7% |
| Total assets | 37,153 | 34,854 | 25,117 | 14,966 | 18,327 | 22,964 | +25.3% |
| Equity | 30,603 | 26,761 | 2,103 | −10 | 1,732 | 1,778 | +2.6% |
| Liabilities | 6,298 | 8,093 | 23,014 | 14,976 | 16,595 | 20,686 | +24.7% |
| Cash and cash equivalents | 2,008 | 226 | 1,785 | 4,768 | 4,690 | 3,013 | −35.8% |
| Average number of employees | 4 | 9 | 9 | 11 | 17 | 28 | +64.7% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Low equity ratio
Equity makes up 8% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 23/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 03/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 08/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 19/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 01/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 14/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
142 companies in the databaseComparison with the other companies in activities of insurance agents and brokers based on the latest financial year.
Industry median: gross profit DKK 3.8m, net profit DKK 489k, equity DKK 1.4m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 9,877of 9,892 Better than 0% | No. 6,725of 9,922 Better than 32% |
| Same industry and 20–49 employees20 companies in the comparison | No. 20of 20 Better than 0% | No. 15of 20 Better than 26% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 33,567of 33,588 Better than 0% | No. 11,561of 33,687 Better than 66% |
| All companies of type A/S18,025 companies in the comparison | No. 17,753of 17,786 Better than 0% | No. 14,821of 18,024 Better than 18% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Activities of insurance agents and brokers- easySure Forsikringsformidler A/S−DKK 36.3m
- Aon Denmark A/SDKK 198.2m
- Marsh A/SDKK 191.6m
- easySure Forsikringsformidler A/S−DKK 52.9m
- Aon Denmark A/SDKK 8.1m
- Marsh A/SDKK 80.1m
- easySure Forsikringsformidler A/SDKK 1.8m
- Aon Denmark A/SDKK 120.6m
- Marsh A/SDKK 85.7m
- easySure Forsikringsformidler A/S42
- Aon Denmark A/S162
- Marsh A/S142
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
6 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Søren Odgaard Johansen | CEO | 01/05/2024 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Brynon Abid Hamid Ewens | Board member | 30/10/2020 |
| Henrik Kleis | Chair of the board | 28/06/2022 |
| Eugene De Meillon | Board member | 27/06/2024 |
| Kristian Bollerup Jensen | Board member | 08/01/2026 |
| Kirsten Lendrick Richter Sasady | Board member | 22/06/2026 |
- Founders
- Smidt & Kromand Holding A/S
Former management (18)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Carsten Møller Pedersen | Board member | 19/09/2012 | 30/10/2020 |
| Emmett Prexus | Board member | 19/09/2012 | 24/09/2013 |
| Lars Kromand | Chair of the board | 19/09/2012 | 30/10/2020 |
| Pelle Martin Smidt | Board member | 19/09/2012 | 28/06/2022 |
| Michael Pirajá Larsen | Board member | 19/09/2012 | 01/12/2013 |
| Lars Ahlburg Aagaard | Director | 29/11/2012 | 08/04/2013 |
| Pelle Martin Smidt | Director | 08/04/2013 | 30/10/2020 |
| Martin Nørholm Baltser | Board member | 03/04/2017 | 30/10/2020 |
| Bjørn Skou Pedersen | Board member | 03/04/2017 | 30/10/2020 |
| Henrik Kleis | Board member | 30/10/2020 | 27/06/2022 |
| Ivar Sperling | Board member | 30/10/2020 | 29/08/2022 |
| Ivar Sperling | Director | 30/10/2020 | 29/08/2022 |
| Eugene de Meillon | Board member | 30/10/2020 | 29/08/2022 |
| Preben Larsen | Director | 29/08/2022 | 18/04/2024 |
| Eugene De Meillon | CEO | 29/08/2022 | 30/04/2024 |
| Jan Harm Huyser | Board member | 29/08/2022 | 27/06/2024 |
| Søren Odgaard Johansen | Director | 01/04/2024 | 30/04/2024 |
| Eugene De Meillon | Director | 01/05/2024 | 27/06/2024 |
Signing rule: Selskabet tegnes af en direktør alene, af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.
Address and production units
1 active production unitsGodthåbsvej 21
8660 Skanderborg
Skanderborg Municipality · Postcode 8660
Other companies at the address (2)
- Easysure Denmark A/SNon-financial holding companies
- PI Applications A/SOther information technology and computer service activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| easySure Forsikringsformidler A/S | Godthåbsvej 21, 8660 Skanderborg | 42 | 1017941816 |
Purpose
Selskabets formål er at drive forsikringsformidling/agentur, samt konsulentvirksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
66 registered events20263 changesaccounts 1 · management 2
- AccountsAnnual report for 2025 published
- ManagementKirsten Lendrick Richter Sasady appointed board member
- ManagementKristian Bollerup Jensen appointed board member
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Godthåbsvej 21, 8660 Skanderborg
- IndustryIndustry changed to Activities of insurance agents and brokers (662200)
202410 changesaccounts 1 · management 9
- AccountsAnnual report for 2023 published
- ManagementEugene De Meillon appointed board member
- ManagementEugene De Meillon stepped down as director
- ManagementJan Harm Huyser stepped down as board member
- ManagementSøren Odgaard Johansen appointed ceo
- ManagementEugene De Meillon appointed director
- ManagementSøren Odgaard Johansen stepped down as director
- ManagementEugene De Meillon stepped down as ceo
- ManagementPreben Larsen stepped down as director
- ManagementSøren Odgaard Johansen appointed director
20232 changesaccounts 1 · name 1
- AccountsAnnual report for 2022 published
- NameName changed from NEXT Forsikring A/S - Forsikringsformidling to easySure Forsikringsformidler A/S
202210 changesmanagement 9 · accounts 1
- ManagementEugene De Meillon appointed ceo
- ManagementJan Harm Huyser appointed board member
- ManagementPreben Larsen appointed director
- ManagementEugene de Meillon stepped down as board member
- ManagementIvar Sperling stepped down as board member
- ManagementIvar Sperling stepped down as director
- AccountsAnnual report for 2021 published
- ManagementHenrik Kleis appointed chair of the board
- ManagementPelle Martin Smidt stepped down as board member
- ManagementHenrik Kleis stepped down as board member
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
202014 changesmanagement 10 · ownership 3 · capital 1
- ManagementEugene de Meillon appointed board member
- ManagementHenrik Kleis appointed board member
- ManagementIvar Sperling appointed board member
- ManagementIvar Sperling appointed director
- ManagementBrynon Abid Hamid Ewens appointed board member
- ManagementBjørn Skou Pedersen stepped down as board member
- ManagementMartin Nørholm Baltser stepped down as board member
- ManagementPelle Martin Smidt stepped down as director
- ManagementLars Kromand stepped down as chair of the board
- ManagementCarsten Møller Pedersen stepped down as board member
- OwnershipEasysure Denmark A/S registered as owner (100%)
- OwnershipSMIDT & KROMAND HOLDING A/S is no longer registered as owner
- OwnershipNEM FORSIKRING A/S is no longer registered as owner
- CapitalShare capital changed from 625,000 DKK to 626,000 DKK
20191 changename 1
- NameName changed from NEXT FORSIKRING A/S to NEXT Forsikring A/S - Forsikringsformidling
20181 changeaddress 1
- AddressMoved to Danmarksvej 26, 8660 Skanderborg
20172 changesmanagement 2
- ManagementBjørn Skou Pedersen appointed board member
- ManagementMartin Nørholm Baltser appointed board member
20155 changescapital 1 · ownership 4
- CapitalShare capital changed from 500,000 DKK to 625,000 DKK
- OwnershipSMIDT & KROMAND HOLDING A/S registered as owner (33.33%)
- OwnershipNEM FORSIKRING A/S registered as owner (33.33%)
- OwnershipSMIDT & KROMAND HOLDING A/S is no longer registered as owner
- OwnershipNEM FORSIKRING A/S is no longer registered as owner
20142 changesownership 2
- OwnershipSMIDT & KROMAND HOLDING A/S registered as owner (33.33%)
- OwnershipNEM FORSIKRING A/S registered as owner (33.33%)
20134 changesmanagement 4
- ManagementMichael Pirajá Larsen stepped down as board member
- ManagementEmmett Prexus stepped down as board member
- ManagementPelle Martin Smidt appointed director
- ManagementLars Ahlburg Aagaard stepped down as director
20128 changesmanagement 6 · industry 1 · founded 1
- ManagementLars Ahlburg Aagaard appointed director
- IndustryIndustry changed to Activities of insurance agents and brokers (662200)
- FoundedRegistered as NEXT FORSIKRING A/S
- ManagementEmmett Prexus appointed board member
- ManagementMichael Pirajá Larsen appointed board member
- ManagementPelle Martin Smidt appointed board member
- ManagementLars Kromand appointed chair of the board
- ManagementCarsten Møller Pedersen appointed board member
Related companies
Same people in management
- Powercare A/Svia Henrik Kleis
- AP Pension Livsforsikringsaktieselskabvia Martin Nørholm Baltser
- Brugsforeningen 'tryg'via Henrik Kleis
- Ziton A/Svia Henrik Kleis
- team.blue Denmark A/Svia Lars Kromand
- Aura A/Svia Lars Kromand
Largest in the industry
- Aon Denmark A/SDKK 198.2m
- Marsh A/SDKK 191.6m
- Apc Forsikringsmæglere A/SDKK 172.8m
- balticfinance Danmark A/SDKK 131.5m
- Howden Forsikringsmægler A/SDKK 74.5m
- Söderberg & Partners Forsikringsmæglere A/SDKK 59m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.