easySure Forsikringsformidler A/S

Public limited companyCVR 34706905SkanderborgActive

easySure Forsikringsformidler A/S is a public limited company, based in Skanderborg, active in activities of insurance agents and brokers, founded in 2012. The company made a loss in both 2024 and 2025, most recently DKK 52.9m. With 42 employees, the company is about 14 times larger than the industry median. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

Gross profit−DKK 36.3m+11.3% vs. 2024
Net profit−DKK 52.9m−2.7% vs. 2024
EquityDKK 1.8m+2.6% vs. 2024
Employees42latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss grew: from DKK 51.5m to DKK 52.9m (2024 → 2025).
  • Equity rose 3% (2024 → 2025), to DKK 1.8m.

Employees

  • 9 more employees than a year earlier: 42 (08/2026) against 33 (08/2025).

Management and owners, last 24 months

  • New in management: Kristian Bollerup Jensen (board member, 08/01/2026) and Kirsten Lendrick Richter Sasady (board member, 22/06/2026).

Registrations, last 24 months

  • 05/05/2025: Moved to Godthåbsvej 21, 8660 Skanderborg
  • 01/01/2025: Industry changed to Activities of insurance agents and brokers (662200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 60m−DKK 40m−DKK 20mDKK 0DKK 20mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for easySure Forsikringsformidler A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit14,2342,0413,034−3,188−40,963−36,321+11.3%
Operating profit (EBIT)11,890−5,220−4,177−11,146−51,641−52,115−0.9%
Profit before tax11,771−5,223−24,027−10,735–––
Net profit11,623−3,842−24,658−10,735−51,500−52,895−2.7%
Total assets37,15334,85425,11714,96618,32722,964+25.3%
Equity30,60326,7612,103−101,7321,778+2.6%
Liabilities6,2988,09323,01414,97616,59520,686+24.7%
Cash and cash equivalents2,0082261,7854,7684,6903,013−35.8%
Average number of employees499111728+64.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 50m−DKK 40m−DKK 30m−DKK 20m−DKK 10mDKK 0DKK 10m202020212022202320242025
Gross profitMedian, the industry (142 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Loss for 5 years in a row

    Net result has been negative in 2021–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Low equity ratio

    Equity makes up 8% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for easySure Forsikringsformidler A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202308/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202219/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

142 companies in the database

Comparison with the other companies in activities of insurance agents and brokers based on the latest financial year.

Gross profit−DKK 36.3mNo. 140 of 140
Better than 0% of the companies in the industry
EquityDKK 1.8mNo. 65 of 142
Better than 55% of the companies in the industry
Number of employees42No. 14 of 142
Better than 91% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 489k, equity DKK 1.4m, 3 employees.

DKK 100kDKK 667kDKK 4.5mDKK 29.7mDKK 105.3m
Distribution of gross profit for 127 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 9,877of 9,892
Better than 0%
No. 6,725of 9,922
Better than 32%
Same industry and 20–49 employees20 companies in the comparison
No. 20of 20
Better than 0%
No. 15of 20
Better than 26%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 33,567of 33,588
Better than 0%
No. 11,561of 33,687
Better than 66%
All companies of type A/S18,025 companies in the comparison
No. 17,753of 17,786
Better than 0%
No. 14,821of 18,024
Better than 18%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Activities of insurance agents and brokers
Gross profit
  1. easySure Forsikringsformidler A/S−DKK 36.3m
  2. Aon Denmark A/SDKK 198.2m
  3. Marsh A/SDKK 191.6m
Net profit
  1. easySure Forsikringsformidler A/S−DKK 52.9m
  2. Aon Denmark A/SDKK 8.1m
  3. Marsh A/SDKK 80.1m
Equity
  1. easySure Forsikringsformidler A/SDKK 1.8m
  2. Aon Denmark A/SDKK 120.6m
  3. Marsh A/SDKK 85.7m
Employees
  1. easySure Forsikringsformidler A/S42
  2. Aon Denmark A/S162
  3. Marsh A/S142

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
easySure Forsikringsformidler A/S

Management

6 active registrations

Executive management

Executive management at easySure Forsikringsformidler A/S
NameRoleAppointed
Søren Odgaard JohansenCEO01/05/2024

Board of directors

Board of directors at easySure Forsikringsformidler A/S
NameRoleAppointed
Brynon Abid Hamid EwensBoard member30/10/2020
Henrik KleisChair of the board28/06/2022
Eugene De MeillonBoard member27/06/2024
Kristian Bollerup JensenBoard member08/01/2026
Kirsten Lendrick Richter SasadyBoard member22/06/2026
Founders
Smidt & Kromand Holding A/S
Former management (18)
Former management at easySure Forsikringsformidler A/S
NameRoleAppointedResigned
Carsten Møller PedersenBoard member19/09/201230/10/2020
Emmett PrexusBoard member19/09/201224/09/2013
Lars KromandChair of the board19/09/201230/10/2020
Pelle Martin SmidtBoard member19/09/201228/06/2022
Michael Pirajá LarsenBoard member19/09/201201/12/2013
Lars Ahlburg AagaardDirector29/11/201208/04/2013
Pelle Martin SmidtDirector08/04/201330/10/2020
Martin Nørholm BaltserBoard member03/04/201730/10/2020
Bjørn Skou PedersenBoard member03/04/201730/10/2020
Henrik KleisBoard member30/10/202027/06/2022
Ivar SperlingBoard member30/10/202029/08/2022
Ivar SperlingDirector30/10/202029/08/2022
Eugene de MeillonBoard member30/10/202029/08/2022
Preben LarsenDirector29/08/202218/04/2024
Eugene De MeillonCEO29/08/202230/04/2024
Jan Harm HuyserBoard member29/08/202227/06/2024
Søren Odgaard JohansenDirector01/04/202430/04/2024
Eugene De MeillonDirector01/05/202427/06/2024

Signing rule: Selskabet tegnes af en direktør alene, af to bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Godthåbsvej 21
8660 Skanderborg

Skanderborg Municipality · Postcode 8660

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
easySure Forsikringsformidler A/SGodthåbsvej 21, 8660 Skanderborg421017941816

Purpose

Selskabets formål er at drive forsikringsformidling/agentur, samt konsulentvirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

66 registered events
20263 changesaccounts 1 · management 2
  • Annual report for 2025 published
  • Kirsten Lendrick Richter Sasady appointed board member
  • Kristian Bollerup Jensen appointed board member
20253 changesaccounts 1 · address 1 · industry 1
  • Annual report for 2024 published
  • Moved to Godthåbsvej 21, 8660 Skanderborg
  • Industry changed to Activities of insurance agents and brokers (662200)
202410 changesaccounts 1 · management 9
  • Annual report for 2023 published
  • Eugene De Meillon appointed board member
  • Eugene De Meillon stepped down as director
  • Jan Harm Huyser stepped down as board member
  • Søren Odgaard Johansen appointed ceo
  • Eugene De Meillon appointed director
  • Søren Odgaard Johansen stepped down as director
  • Eugene De Meillon stepped down as ceo
  • Preben Larsen stepped down as director
  • Søren Odgaard Johansen appointed director
20232 changesaccounts 1 · name 1
  • Annual report for 2022 published
  • Name changed from NEXT Forsikring A/S - Forsikringsformidling to easySure Forsikringsformidler A/S
202210 changesmanagement 9 · accounts 1
  • Eugene De Meillon appointed ceo
  • Jan Harm Huyser appointed board member
  • Preben Larsen appointed director
  • Eugene de Meillon stepped down as board member
  • Ivar Sperling stepped down as board member
  • Ivar Sperling stepped down as director
  • Annual report for 2021 published
  • Henrik Kleis appointed chair of the board
  • Pelle Martin Smidt stepped down as board member
  • Henrik Kleis stepped down as board member
20211 changeaccounts 1
  • Annual report for 2020 published
202014 changesmanagement 10 · ownership 3 · capital 1
  • Eugene de Meillon appointed board member
  • Henrik Kleis appointed board member
  • Ivar Sperling appointed board member
  • Ivar Sperling appointed director
  • Brynon Abid Hamid Ewens appointed board member
  • Bjørn Skou Pedersen stepped down as board member
  • Martin Nørholm Baltser stepped down as board member
  • Pelle Martin Smidt stepped down as director
  • Lars Kromand stepped down as chair of the board
  • Carsten Møller Pedersen stepped down as board member
  • Easysure Denmark A/S registered as owner (100%)
  • SMIDT & KROMAND HOLDING A/S is no longer registered as owner
  • NEM FORSIKRING A/S is no longer registered as owner
  • Share capital changed from 625,000 DKK to 626,000 DKK
20191 changename 1
  • Name changed from NEXT FORSIKRING A/S to NEXT Forsikring A/S - Forsikringsformidling
20181 changeaddress 1
  • Moved to Danmarksvej 26, 8660 Skanderborg
20172 changesmanagement 2
  • Bjørn Skou Pedersen appointed board member
  • Martin Nørholm Baltser appointed board member
20155 changescapital 1 · ownership 4
  • Share capital changed from 500,000 DKK to 625,000 DKK
  • SMIDT & KROMAND HOLDING A/S registered as owner (33.33%)
  • NEM FORSIKRING A/S registered as owner (33.33%)
  • SMIDT & KROMAND HOLDING A/S is no longer registered as owner
  • NEM FORSIKRING A/S is no longer registered as owner
20142 changesownership 2
  • SMIDT & KROMAND HOLDING A/S registered as owner (33.33%)
  • NEM FORSIKRING A/S registered as owner (33.33%)
20134 changesmanagement 4
  • Michael Pirajá Larsen stepped down as board member
  • Emmett Prexus stepped down as board member
  • Pelle Martin Smidt appointed director
  • Lars Ahlburg Aagaard stepped down as director
20128 changesmanagement 6 · industry 1 · founded 1
  • Lars Ahlburg Aagaard appointed director
  • Industry changed to Activities of insurance agents and brokers (662200)
  • Registered as NEXT FORSIKRING A/S
  • Emmett Prexus appointed board member
  • Michael Pirajá Larsen appointed board member
  • Pelle Martin Smidt appointed board member
  • Lars Kromand appointed chair of the board
  • Carsten Møller Pedersen appointed board member

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction