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Done By Deer A/S

Public limited companyCVR 36456329SilkeborgActive

Done By Deer A/S is a public limited company, based in Silkeborg, active in wholesale of other household goods n.e.c., founded in 2014. Net profit rose 266% from 2024 to 2025, ending at DKK 5.6m. With 43 employees, the company is about 9 times larger than the industry median. Equity grew to DKK 23.9m in 2025.

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Key figures · financial year 2025

Gross profitDKK 40.2m+23.3% vs. 2024
Net profitDKK 5.6m+265.9% vs. 2024
EquityDKK 23.9m+28% vs. 2024
Employees43latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 23% (2024 → 2025), to DKK 40.2m.
  • Net profit rose 266% (2024 → 2025), to DKK 5.6m.
  • Equity rose 28% (2024 → 2025), to DKK 23.9m.

Employees

  • 3 more employees than a year earlier: 43 (07/2026) against 40 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Wholesale of other household goods n.e.c. (464990)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
EquityNet profit
Financial figures for Done By Deer A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit36,50146,48940,40734,47932,57040,157+23.3%
Operating profit (EBIT)15,35822,63913,7307,5863,0838,275+168.4%
Profit before tax13,54222,63012,5806,8521,9607,168+265.7%
Net profit10,56017,6509,8115,3401,5285,592+265.9%
Total assets41,76753,74050,92042,08148,71954,951+12.8%
Equity14,47928,34126,59626,72518,66523,898+28%
Liabilities27,28825,40024,32415,35630,05531,053+3.3%
Cash and cash equivalents87447566325328558+70.5%
Average number of employees334142444551+13.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (125 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Done By Deer A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202227/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202111/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202022/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

125 companies in the database

Comparison with the other companies in wholesale of other household goods n.e.c. based on the latest financial year.

Gross profitDKK 40.2mNo. 17 of 124
Better than 87% of the companies in the industry
EquityDKK 23.9mNo. 25 of 125
Better than 81% of the companies in the industry
Number of employees43No. 12 of 125
Better than 91% of the companies in the industry

Industry median: gross profit DKK 4.3m, net profit DKK 423k, equity DKK 4.9m, 5 employees.

DKK 109kDKK 752kDKK 5.2mDKK 36mDKK 130.7mHere
Distribution of gross profit for 118 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 721of 9,892
Better than 93%
No. 1,486of 9,922
Better than 85%
Same industry and 20–49 employees15 companies in the comparison
No. 6of 15
Better than 64%
No. 10of 15
Better than 36%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 904of 33,588
Better than 97%
No. 2,042of 33,687
Better than 94%
All companies of type A/S18,025 companies in the comparison
No. 3,510of 17,786
Better than 80%
No. 5,602of 18,024
Better than 69%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of other household goods n.e.c.
Gross profit
  1. Done By Deer A/SDKK 40.2m
  2. Abena A/SDKK 249m
  3. F&H Group A/SDKK 188.7m
Net profit
  1. Done By Deer A/SDKK 5.6m
  2. Abena A/S−DKK 36.5m
  3. F&H Group A/S−DKK 59.6m
Equity
  1. Done By Deer A/SDKK 23.9m
  2. Abena A/SDKK 820.9m
  3. F&H Group A/SDKK 83.7m
Employees
  1. Done By Deer A/S43
  2. Abena A/S375
  3. F&H Group A/S262

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Done By Deer A/S

Management

4 active registrations

Executive management

Executive management at Done By Deer A/S
NameRoleAppointed
Camilla Fredberg VestertjeleCEO01/09/2024

Board of directors

Board of directors at Done By Deer A/S
NameRoleAppointed
Henrik Hedegård LyhneBoard member06/03/2017
Niels Backman Dahl-NielsenBoard member01/05/2023
Jan JakobsenChair of the board01/05/2023
Founders
Dahl-Nielsen Holding ApS
Former management (10)
Former management at Done By Deer A/S
NameRoleAppointedResigned
Niels Backman Dahl-NielsenBoard member01/12/201402/06/2020
Niels Backman Dahl-NielsenCEO01/12/201431/07/2018
Jannik Hjorth AndersenBoard member01/12/201422/01/2016
Eskild LyngholmChair of the board01/12/201403/06/2020
Ida Marie Dahl-NielsenBoard member01/12/201415/06/2015
Irene KatballeBoard member22/01/201606/03/2017
Malene SchmellingCEO01/08/201831/08/2024
Johanna Charlotta Backman Dahl-NielsenBoard member27/09/201827/09/2018
Niels Backman Dahl-NielsenChair of the board03/06/202030/04/2023
Johanna Charlotta Backman Dahl-NielsenBoard member03/06/202001/05/2023

Signing rule: Selskabet tegnes af direktøren eller af to bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Hårupvej 22D
8600 Silkeborg

Silkeborg Municipality · Postcode 8600

Production units
Production unitAddressEmployeesP number
DONE BY DEER A/SHårupvej 22D, 8600 Silkeborg451019964546

Purpose

Selskabets formål er at drive handel.

The purpose is quoted from the register in Danish.

Changes year by year

48 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Wholesale of other household goods n.e.c. (464990)
20244 changesmanagement 2 · accounts 1 · address 1
  • Camilla Fredberg Vestertjele appointed ceo
  • Malene Schmelling stepped down as ceo
  • Annual report for 2023 published
  • Moved to Hårupvej 22D, 8600 Silkeborg
20236 changesmanagement 4 · ownership 1 · accounts 1
  • Jan Jakobsen appointed chair of the board
  • Niels Backman Dahl-Nielsen appointed board member
  • Johanna Charlotta Backman Dahl-Nielsen stepped down as board member
  • Malene Schmelling Holding ApS is no longer registered as owner
  • Niels Backman Dahl-Nielsen stepped down as chair of the board
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20204 changesmanagement 4
  • Niels Backman Dahl-Nielsen appointed chair of the board
  • Johanna Charlotta Backman Dahl-Nielsen appointed board member
  • Eskild Lyngholm stepped down as chair of the board
  • Niels Backman Dahl-Nielsen stepped down as board member
20195 changesownership 5
  • Malene Schmelling Holding ApS registered as owner (5%)
  • Malene Schmelling is no longer registered as owner
  • Malene Schmelling registered as owner (5%)
  • Helene Hjorth Design ApS registered as owner (15%)
  • Helene Hjorth Design ApS is no longer registered as owner
20185 changesmanagement 4 · address 1
  • Johanna Charlotta Backman Dahl-Nielsen appointed board member
  • Johanna Charlotta Backman Dahl-Nielsen stepped down as board member
  • Malene Schmelling appointed ceo
  • Niels Backman Dahl-Nielsen stepped down as ceo
  • Moved to Sønderkrogen 7, Grauballe, 8600 Silkeborg
20178 changesownership 5 · management 2 · industry 1
  • Helene Hjorth Design ApS registered as owner (20%)
  • Helene Hjorth Andersen is no longer registered as owner
  • Helene Hjorth Andersen registered as owner (20%)
  • Dahl-Nielsen Holding ApS registered as owner (66.67%)
  • Dahl-Nielsen Holding ApS is no longer registered as owner
  • Henrik Hedegård Lyhne appointed board member
  • Irene Katballe stepped down as board member
  • Industry changed to Wholesale of other household goods n.e.c. (464990)
20162 changesmanagement 2
  • Irene Katballe appointed board member
  • Jannik Hjorth Andersen stepped down as board member
20151 changemanagement 1
  • Ida Marie Dahl-Nielsen stepped down as board member
20148 changesownership 1 · industry 1 · founded 1 · management 5
  • Dahl-Nielsen Holding ApS registered as owner (100%)
  • Industry changed to Retail sale of baby and children's clothing (477120)
  • Registered as DONE BY DEER A/S
  • Ida Marie Dahl-Nielsen appointed board member
  • Niels Backman Dahl-Nielsen appointed board member
  • Eskild Lyngholm appointed chair of the board
  • Jannik Hjorth Andersen appointed board member
  • Niels Backman Dahl-Nielsen appointed ceo

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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