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Choice ApS

Private limited companyCVR 41617780Esbjerg NActive

Choice ApS is a private limited company, based in Esbjerg N, active in fitness facilities, founded in 2020. The company went from a profit in 2024 to a loss of DKK 71,502 in 2025. With 7 employees, the company is about 4 times larger than the industry median. Equity fell to DKK 108k in 2025.

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Key figures · financial year 2025

Gross profitDKK 811k−8.5% vs. 2024
Net profit−DKK 71,502−165.4% vs. 2024
EquityDKK 108k−39.9% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 8% (2024 → 2025), to DKK 811k.
  • Net profit went from a profit of DKK 109k to a loss of DKK 71,502 (2024 → 2025).
  • Equity fell 40% (2024 → 2025), to DKK 108k.

Employees

  • 3 fewer employees than a year earlier: 7 (03/2026) against 10 (03/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Fitness facilities (931300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200k202020212022202320242025
EquityNet profit
Financial figures for Choice ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−72207686549886811−8.5%
Operating profit (EBIT)−133−3721620160−42−126.4%
Profit before tax−134−432088144−74−151.6%
Net profit−105−341627109−72−165.4%
Total assets455445523495635553−12.9%
Equity−65−996370179108−39.9%
Liabilities520544452415443433−2.4%
Cash and cash equivalents3335198141402300−25.5%
Average number of employees1111220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m202020212022202320242025
Gross profitMedian, the industry (361 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 40% from 2024 to 2025 (DKK 179k to DKK 108k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Choice ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202516/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202429/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/05/2022The companyPDFXBRL
202021/08/2020 – 31/12/202015/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681004/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/26
Employees

Position in the industry

361 companies in the database

Comparison with the other companies in fitness facilities based on the latest financial year.

Gross profitDKK 811kNo. 209 of 361
Better than 42% of the companies in the industry
EquityDKK 108kNo. 201 of 361
Better than 44% of the companies in the industry
Number of employees7No. 125 of 361
Better than 66% of the companies in the industry

Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.

DKK 100kDKK 859kDKK 7.4mDKK 63.4mDKK 265.8mHere
Distribution of gross profit for 321 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 48,318of 69,742
Better than 31%
No. 54,417of 69,964
Better than 22%
Same industry and fewer than 20 employees263 companies in the comparison
No. 124of 263
Better than 53%
No. 131of 263
Better than 50%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 24,955of 33,588
Better than 26%
No. 25,931of 33,687
Better than 23%
All companies of type ApS66,508 companies in the comparison
No. 46,505of 66,379
Better than 30%
No. 50,581of 66,505
Better than 24%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Fitness facilities
Gross profit
  1. Choice ApSDKK 811k
  2. Pure Gym Denmark A/SDKK 544.3m
  3. SATS Danmark A/SDKK 159.5m
Net profit
  1. Choice ApS−DKK 71,502
  2. Pure Gym Denmark A/SDKK 120.5m
  3. SATS Danmark A/S−DKK 24.5m
Equity
  1. Choice ApSDKK 108k
  2. Pure Gym Denmark A/SDKK 181.4m
  3. SATS Danmark A/S−DKK 478.8m
Employees
  1. Choice ApS7
  2. Pure Gym Denmark A/S1,676
  3. SATS Danmark A/S965

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • BECH invest 2018 ApS50%
  • ALF Invest ApS50%
Choice ApS

Management

1 active registrations

Executive management

Executive management at Choice ApS
NameRoleAppointed
Aino Lene Bech FaurbyeCEO07/07/2023
Founders
BECH invest 2018 ApS
Former management (1)
Former management at Choice ApS
NameRoleAppointedResigned
Benny Bech Faurbye JørgensenCEO21/08/202007/07/2023

Signing rule: Selskabet tegnes af en direktør

Address and production units

1 active production units

Golfvej 32
6715 Esbjerg N

Esbjerg Municipality · Postcode 6715

Production units
Production unitAddressEmployeesP number
CHOICE ApSGolfvej 32, 6715 Esbjerg N71026186397

Purpose

Selskabets formål er at drive virksomhed med personlig træning, kostvejledning og coaching.

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Fitness facilities (931300)
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesmanagement 2 · accounts 1
  • Aino Lene Bech Faurbye appointed ceo
  • Benny Bech Faurbye Jørgensen stepped down as ceo
  • Annual report for 2022 published
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Golfvej 32, 6715 Esbjerg N
20211 changeaccounts 1
  • Annual report for 2020 published
20205 changesname 1 · ownership 2 · founded 1 · management 1
  • Name changed from Livsstilshuset Anemone ApS to CHOICE ApS
  • ALF Invest ApS registered as owner (50%)
  • Registered as Livsstilshuset Anemone ApS
  • Benny Bech Faurbye Jørgensen appointed ceo
  • BECH invest 2018 ApS registered as owner (50%)

Related companies

Same industry in Esbjerg

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction