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Brand Eye ApS

Private limited companyCVR 28689691GreveActive

Brand Eye ApS is a private limited company, based in Greve, active in planning and design of advertising campaigns, founded in 2005. Net profit fell 33% from 2024 to 2025, ending at DKK 17,498.

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Key figures · financial year 2025

Gross profitDKK 678k−3.3% vs. 2024
Net profitDKK 17,498−32.9% vs. 2024
EquityDKK 643k−14% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 3% (2024 → 2025), to DKK 678k.
  • Net profit fell 33% (2024 → 2025), to DKK 17,498.
  • Equity fell 14% (2024 → 2025), to DKK 643k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800k202020212022202320242025
EquityNet profit
Financial figures for Brand Eye ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4248181,217776701678−3.3%
Operating profit (EBIT)334706201315241−21.1%
Profit before tax164546031103524−32.2%
Net profit11352470842617−32.9%
Total assets6351,2951,8361,2931,1821,056−10.7%
Equity160512870839747643−14%
Liabilities475783966454435413−5.1%
Cash and cash equivalents31,0431,371979783102−86.9%
Average number of employees1122220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Brand Eye ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202531/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202423/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202322/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202203/11/2022The companyPDFXBRL
202101/07/2020 – 30/06/202110/11/2021The companyPDFXBRL
202001/07/2019 – 30/06/202026/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 678kNo. 563 of 715
Better than 21% of the companies in the industry
EquityDKK 643kNo. 359 of 716
Better than 50% of the companies in the industry
Number of employees2No. 390 of 716
Better than 46% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 50,879of 69,742
Better than 27%
No. 39,243of 69,964
Better than 44%
Same industry and fewer than 20 employees634 companies in the comparison
No. 483of 633
Better than 24%
No. 287of 634
Better than 55%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 20,182of 24,791
Better than 19%
No. 19,750of 24,909
Better than 21%
All companies of type ApS66,508 companies in the comparison
No. 48,960of 66,379
Better than 26%
No. 35,132of 66,505
Better than 47%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Brand Eye ApSDKK 678k
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Brand Eye ApSDKK 17,498
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Brand Eye ApSDKK 643k
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Brand Eye ApS2
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Brand Eye ApS
Subsidiaries and ownership shares

The ownership shares in the register add up to 133.3%. The register may contain older or indirect holdings that have not been closed. We show them as registered.

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at Brand Eye ApS
NameRoleAppointed
Martin HøyerDirector04/05/2005
Founders
Preben Bang Henriksen. Aalborg ApS
Former management (1)
Former management at Brand Eye ApS
NameRoleAppointedResigned
Preben Bang HenriksenDirector18/04/200504/05/2005

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Greve Landevej 140
2670 Greve

Greve Municipality · Postcode 2670

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
BRAND EYE ApSGreve Landevej 140, 2670 Greve21011282322

Purpose

Selskabets formål er handel og anden dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

18 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20101 changeownership 1
  • BRAND EYE ApS registered as owner (33.33%)
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20071 changeaddress 1
  • Moved to Greve Landevej 140, 2670 Greve
20058 changesaddress 2 · name 1 · management 3 · founded 1 · ownership 1
  • Moved to Vejlegårdsvej 59, 2665 Vallensbæk Strand
  • Name changed from PBH 28.669 ApS to BRAND EYE ApS
  • Moved to Vejlegårdsvej 59, 2665 Vallensbæk Strand
  • Martin Høyer appointed director
  • Preben Bang Henriksen stepped down as director
  • Registered as PBH 28.669 ApS
  • Preben Bang Henriksen appointed director
  • Martin Høyer registered as owner (100%)

Related companies

Same industry in Greve

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction