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Boo ApS

Private limited companyCVR 39328445MiddelfartActive

Boo ApS is a private limited company, based in Middelfart, active in other advertising activities, founded in 2018. Equity was negative at the end of 2025 (−DKK 376k). The company went from a profit in 2024 to a loss of DKK 657k in 2025. 3 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 400k−63.7% vs. 2024
Net profit−DKK 657k−6,936.4% vs. 2024
Equity−DKK 376k−234% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 64% (2024 → 2025), to DKK 400k.
  • Net profit went from a profit of DKK 9,605 to a loss of DKK 657k (2024 → 2025).
  • Equity turned negative: −DKK 376k (2024 → 2025).

Employees

  • 2 fewer employees than a year earlier: 2 (06/2025) against 4 (06/2024).

Management and owners, last 24 months

  • New in management: Dorte Søfeldt Nielsen (director, 01/12/2025).
  • Stepped down: Thomas Søfeldt Nielsen (ceo, 30/11/2025).

Registrations, last 24 months

  • 01/12/2025: Name changed from BEST OF Online.dk ApS to BOO ApS
  • 01/01/2025: Industry changed to Other advertising activities (731190)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k202020212022202320242025
EquityNet profit
Financial figures for Boo ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,7841,7462,0329931,101400−63.7%
Operating profit (EBIT)338−82806761−562−1,017.7%
Profit before tax335−52532313−657−5,318.8%
Net profit335211941710−657−6,936.4%
Total assets1,9972,5752,2572,0631,8851,268−32.8%
Equity3960254271281−376−234%
Liabilities1,9592,5152,0041,7921,6051,644+2.4%
Cash and cash equivalents2693105610437+848.6%
Average number of employees4553330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
Gross profitMedian, the industry (189 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 376k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Boo ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202529/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202430/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202329/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202210/01/2023The companyPDFXBRL
202101/07/2020 – 30/06/202115/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202023/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123407/2208/2209/2210/2211/2212/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/25
Employees

Position in the industry

189 companies in the database

Comparison with the other companies in other advertising activities based on the latest financial year.

Gross profitDKK 400kNo. 162 of 189
Better than 14% of the companies in the industry
Equity−DKK 376kNo. 182 of 189
Better than 4% of the companies in the industry
Number of employees2No. 74 of 189
Better than 61% of the companies in the industry

Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.

DKK 100kDKK 523kDKK 2.7mDKK 14.3mDKK 43mHere
Distribution of gross profit for 184 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 56,067of 69,742
Better than 20%
No. 65,124of 69,964
Better than 7%
Same industry and fewer than 20 employees180 companies in the comparison
No. 153of 180
Better than 15%
No. 173of 180
Better than 4%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 28,383of 33,588
Better than 15%
No. 30,783of 33,687
Better than 9%
All companies of type ApS66,508 companies in the comparison
No. 53,936of 66,379
Better than 19%
No. 61,562of 66,505
Better than 7%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other advertising activities
Gross profit
  1. Boo ApSDKK 400k
  2. Metz A/SDKK 74.7m
  3. Conz Media ApSDKK 29.9m
Net profit
  1. Boo ApS−DKK 657k
  2. Metz A/SDKK 21.2m
  3. Conz Media ApSDKK 13.2m
Equity
  1. Boo ApS−DKK 376k
  2. Metz A/SDKK 41.1m
  3. Conz Media ApSDKK 13.3m
Employees
  1. Boo ApS2
  2. Metz A/S64
  3. Conz Media ApS5

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • NTD Invest ApS100%
Boo ApS

Management

3 active registrations

Executive management

Executive management at Boo ApS
NameRoleAppointed
Dorte Søfeldt NielsenDirector01/12/2025

Board of directors

Board of directors at Boo ApS
NameRoleAppointed
Dorte Søfeldt NielsenBoard member01/02/2019
Thomas Søfeldt NielsenBoard member01/02/2019
Founders
M&m Licens ApS, Groth Investment ApS
Former management (3)
Former management at Boo ApS
NameRoleAppointedResigned
Lars OverbyDirector08/02/201801/02/2019
Thomas Søfeldt NielsenCEO01/02/201930/11/2025
Nicki Johnsen PedersenBoard member01/02/201931/10/2019

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Jernbanegade 57
5500 Middelfart

Middelfart Municipality · Postcode 5500

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
BOO ApSJernbanegade 57, 5500 Middelfart21023340727

Purpose

Virksomhedens formål er at sælge digitale reklamer samt anden beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

31 registered events
20255 changesaccounts 1 · name 1 · management 2 · industry 1
  • Annual report for 2025 published
  • Name changed from BEST OF Online.dk ApS to BOO ApS
  • Dorte Søfeldt Nielsen appointed director
  • Thomas Søfeldt Nielsen stepped down as ceo
  • Industry changed to Other advertising activities (731190)
20241 changeaccounts 1
  • Annual report for 2024 published
20233 changesaccounts 2 · address 1
  • Annual report for 2023 published
  • Moved to Jernbanegade 57, 5500 Middelfart
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
201910 changesmanagement 6 · address 1 · ownership 3
  • Nicki Johnsen Pedersen stepped down as board member
  • Moved to Jernbanegade 75, 5500 Middelfart
  • Thomas Søfeldt Nielsen appointed ceo
  • Nicki Johnsen Pedersen appointed board member
  • Dorte Søfeldt Nielsen appointed board member
  • Thomas Søfeldt Nielsen appointed board member
  • Lars Overby stepped down as director
  • NTD Invest ApS registered as owner (100%)
  • M&M LICENS ApS is no longer registered as owner
  • GROTH INVESTMENT ApS is no longer registered as owner
201810 changesname 1 · capital 1 · founded 1 · management 1 · ownership 6
  • Name changed from Track One Digital X ApS to BEST OF Online.dk ApS
  • Share capital changed from 50,000 DKK to 52,000 DKK
  • Registered as Track One Digital X ApS
  • Lars Overby appointed director
  • M&M LICENS ApS registered as owner (50%)
  • GROTH INVESTMENT ApS registered as owner (50%)
  • Lars Overby registered as owner (50%)
  • Lars Overby is no longer registered as owner
  • Rene Groth registered as owner (50%)
  • Rene Groth is no longer registered as owner

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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