Boligmarkedet A/S
Public limited companyCVR 31748097FredensborgActive
Boligmarkedet A/S is a public limited company, based in Fredensborg, active in other advertising activities, founded in 2008. Net profit fell 93% from 2024 to 2025, ending at DKK 82,385.
Key figures · financial year 2025
Gross profitDKK 2.9m−1.6% vs. 2024
Net profitDKK 82,385−93.1% vs. 2024
EquityDKK 1.6m−14.5% vs. 2024
Employees4latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 2% (2024 → 2025), to DKK 2.9m.
- Net profit fell 93% (2024 → 2025), to DKK 82,385.
- Equity fell 15% (2024 → 2025), to DKK 1.6m.
Management and owners, last 24 months
- New in management: Einer Hartelius (board member, 08/09/2026), Lene Ponsaing (director, 08/09/2026) and Morten Nicolaisen (chair of the board, 08/09/2026).
- Stepped down: Kim Ponsaing (ceo, 27/08/2026), Kim Ponsaing (board member, 27/08/2026) and Einer Hartelius (chair of the board, 07/09/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other advertising activities (731190)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,375 | 2,885 | 1,918 | 1,073 | 2,972 | 2,924 | −1.6% |
| Operating profit (EBIT) | −240 | 806 | 122 | −390 | 1,250 | 101 | −91.9% |
| Profit before tax | −11 | 776 | 99 | −401 | 1,250 | 106 | −91.5% |
| Net profit | −11 | 826 | 99 | −401 | 1,201 | 82 | −93.1% |
| Total assets | 3,260 | 2,635 | 1,683 | 1,672 | 2,758 | 2,584 | −6.3% |
| Equity | 1,273 | 1,349 | 1,248 | 699 | 1,901 | 1,625 | −14.5% |
| Liabilities | 1,987 | 1,286 | 435 | 973 | 808 | 959 | +18.7% |
| Cash and cash equivalents | 2,524 | 1,677 | 887 | 494 | 1,200 | 1,749 | +45.7% |
| Average number of employees | 4 | 4 | 3 | 3 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 27/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 14/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 08/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 09/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 25/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 01/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
189 companies in the databaseComparison with the other companies in other advertising activities based on the latest financial year.
Gross profitDKK 2.9mNo. 56 of 189
Better than 71% of the companies in the industry
EquityDKK 1.6mNo. 61 of 189
Better than 68% of the companies in the industry
Number of employees4No. 74 of 189
Better than 61% of the companies in the industry
Industry median: gross profit DKK 1.8m, net profit DKK 184k, equity DKK 761k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 23,148of 69,742 Better than 67% | No. 27,091of 69,964 Better than 61% |
| Same industry and fewer than 20 employees180 companies in the comparison | No. 48of 180 Better than 74% | No. 53of 180 Better than 71% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 13,201of 24,791 Better than 47% | No. 15,691of 24,909 Better than 37% |
| All companies of type A/S18,025 companies in the comparison | No. 13,723of 17,786 Better than 23% | No. 15,031of 18,024 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other advertising activitiesGross profit
- Boligmarkedet A/SDKK 2.9m
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
Net profit
- Boligmarkedet A/SDKK 82,385
- Metz A/SDKK 21.2m
- Conz Media ApSDKK 13.2m
Equity
- Boligmarkedet A/SDKK 1.6m
- Metz A/SDKK 41.1m
- Conz Media ApSDKK 13.3m
Employees
- Boligmarkedet A/S4
- Metz A/S64
- Conz Media ApS5
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Eni ApS25%
- Ponsaing Holding ApS66.67%
Boligmarkedet A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lene Ponsaing | Director | 08/09/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Lene Ponsaing | Board member | 03/03/2022 |
| Einer Hartelius | Board member | 08/09/2026 |
| Morten Nicolaisen | Chair of the board | 08/09/2026 |
- Founders
- Dansk Ejendomsmæglerforening
Former management (21)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Arne Yde Madsen | Board member | 03/09/2008 | 06/11/2008 |
| Steen Winther-Petersen | Chair of the board | 03/09/2008 | 06/11/2008 |
| Charlotte Strandfelt | Board member | 03/09/2008 | 06/11/2008 |
| Poul Runo | Chair of the board | 06/11/2008 | 31/12/2009 |
| Anette Valentin | Deputy chair | 06/11/2008 | 14/05/2009 |
| Henrik Dahl Sørensen | Board member | 06/11/2008 | 01/03/2009 |
| Thomas Torp | Director | 06/11/2008 | 01/03/2009 |
| Henrik Dahl Sørensen | Director | 01/03/2009 | 30/04/2011 |
| Lars Peder Dreyer | Board member | 14/05/2009 | 31/12/2015 |
| Flemming Friis Bentzon | Chair of the board | 01/01/2010 | 30/06/2015 |
| Lone Bøegh Henriksen | Board member | 01/01/2010 | 30/04/2011 |
| Kim Ponsaing | CEO | 01/05/2011 | 27/08/2026 |
| Alex Mandrup Paulsen | Board member | 01/05/2011 | 03/03/2022 |
| Jan Kildemand Mortensen | Board member | 01/07/2015 | 01/10/2019 |
| Tina Hedegaard | Board member | 01/07/2015 | 29/03/2017 |
| Henrik Dahl Sørensen | Board member | 29/03/2017 | 14/06/2018 |
| Mogens Kragh | Board member | 14/06/2018 | 01/10/2019 |
| Søren Leth Truelsen | Board member | 01/10/2019 | 03/03/2022 |
| Kim Ponsaing | Board member | 01/10/2019 | 27/08/2026 |
| Einer Hartelius | Chair of the board | 01/10/2019 | 07/09/2026 |
| Christian Langhorn Krüger | Board member | 01/10/2019 | 03/03/2022 |
Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse.
Address and production units
1 active production unitsSøholmvej 38
3480 Fredensborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BOLIGMARKEDET A/S | Søholmvej 38, Søholm, 3480 Fredensborg | 4 | 1014691967 |
Purpose
Selskabets formål er at udgive avisen Boligmarkedet samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
67 registered events42015
02016
22017
32018
122019
02020
12021
52022
22023
52024
22025
72026
20267 changesmanagement 6 · accounts 1
- ManagementMorten Nicolaisen appointed chair of the board
- ManagementLene Ponsaing appointed director
- ManagementEiner Hartelius appointed board member
- ManagementEiner Hartelius stepped down as chair of the board
- ManagementKim Ponsaing stepped down as board member
- ManagementKim Ponsaing stepped down as ceo
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other advertising activities (731190)
20245 changesownership 4 · accounts 1
- OwnershipENI ApS registered as owner (25%)
- OwnershipPONSAING HOLDING APS registered as owner (66.67%)
- OwnershipENI ApS is no longer registered as owner
- OwnershipPONSAING HOLDING APS is no longer registered as owner
- AccountsAnnual report for 2023 published
20232 changesaccounts 1 · merger 1
- AccountsAnnual report for 2022 published
- MergerMerger registered in CVR
20225 changesaccounts 1 · management 4
- AccountsAnnual report for 2021 published
- ManagementLene Ponsaing appointed board member
- ManagementChristian Langhorn Krüger stepped down as board member
- ManagementSøren Leth Truelsen stepped down as board member
- ManagementAlex Mandrup Paulsen stepped down as board member
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
201912 changesownership 5 · management 6 · address 1
- OwnershipENI ApS registered as owner (20%)
- OwnershipPONSAING HOLDING APS registered as owner (66.67%)
- OwnershipPONSAING HOLDING APS is no longer registered as owner
- ManagementEiner Hartelius appointed chair of the board
- ManagementChristian Langhorn Krüger appointed board member
- ManagementKim Ponsaing appointed board member
- ManagementSøren Leth Truelsen appointed board member
- ManagementMogens Kragh stepped down as board member
- ManagementJan Kildemand Mortensen stepped down as board member
- OwnershipPONSAING HOLDING APS registered as owner (100%)
- OwnershipDANSK EJENDOMSMÆGLERFORENING is no longer registered as owner
- AddressMoved to Søholmvej 38, Søholm, 3480 Fredensborg
20183 changesaddress 1 · management 2
- AddressMoved to Islands Brygge 43, 2300 København S
- ManagementMogens Kragh appointed board member
- ManagementHenrik Dahl Sørensen stepped down as board member
20172 changesmanagement 2
- ManagementHenrik Dahl Sørensen appointed board member
- ManagementTina Hedegaard stepped down as board member
20154 changesmanagement 4
- ManagementLars Peder Dreyer stepped down as board member
- ManagementJan Kildemand Mortensen appointed board member
- ManagementTina Hedegaard appointed board member
- ManagementFlemming Friis Bentzon stepped down as chair of the board
20114 changesmanagement 4
- ManagementAlex Mandrup Paulsen appointed board member
- ManagementKim Ponsaing appointed ceo
- ManagementLone Bøegh Henriksen stepped down as board member
- ManagementHenrik Dahl Sørensen stepped down as director
20102 changesmanagement 2
- ManagementLone Bøegh Henriksen appointed board member
- ManagementFlemming Friis Bentzon appointed chair of the board
20096 changesmanagement 6
- ManagementPoul Runo stepped down as chair of the board
- ManagementLars Peder Dreyer appointed board member
- ManagementAnette Valentin stepped down as deputy chair
- ManagementHenrik Dahl Sørensen appointed director
- ManagementThomas Torp stepped down as director
- ManagementHenrik Dahl Sørensen stepped down as board member
200812 changesmanagement 10 · founded 1 · ownership 1
- ManagementAnette Valentin appointed deputy chair
- ManagementThomas Torp appointed director
- ManagementHenrik Dahl Sørensen appointed board member
- ManagementPoul Runo appointed chair of the board
- ManagementSteen Winther-Petersen stepped down as chair of the board
- ManagementCharlotte Strandfelt stepped down as board member
- ManagementArne Yde Madsen stepped down as board member
- FoundedRegistered as BOLIGMARKEDET A/S
- ManagementSteen Winther-Petersen appointed chair of the board
- ManagementCharlotte Strandfelt appointed board member
- ManagementArne Yde Madsen appointed board member
- OwnershipDANSK EJENDOMSMÆGLERFORENING registered as owner (100%)
Related companies
Same people in management
- Taurus Ejendomsforvaltning ApSvia Steen Winther-Petersen
- Edc-gruppen A/Svia Alex Mandrup Paulsen
- Feriepartner Østkysten A/Svia Alex Mandrup Paulsen
- Red Property Advisers P/Svia Steen Winther-Petersen
- Lone Bøegh Henriksen A/Svia Lone Bøegh Henriksen
- EDC- Ejendomscentret Horsens A/Svia Alex Mandrup Paulsen
Largest in the industry
- Metz A/SDKK 74.7m
- Conz Media ApSDKK 29.9m
- Exponent A/SDKK 22.4m
- Kellmann Reklame A/SDKK 19.5m
- Eduplay ApSDKK 19.2m
- Dansk Skilte Center A/SDKK 16m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.