Blue Life Media ApS
Private limited companyCVR 39251124Aarhus CActive
Blue Life Media ApS is a private limited company, based in Aarhus C, active in operation of internet portals, founded in 2018. Equity was negative at the end of 2025 (−DKK 28,760). The company made a loss in both 2024 and 2025, most recently DKK 62,003.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 16% (2024 → 2025), to DKK 488k.
- The loss got smaller: from DKK 236k to DKK 62,003 (2024 → 2025).
- Equity turned negative: −DKK 28,760 (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Operation of internet portals (639100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,692 | 3,239 | 2,981 | 2,515 | 583 | 488 | −16.3% |
| Operating profit (EBIT) | 423 | 1,959 | 1,085 | 366 | −246 | −59 | +76.1% |
| Profit before tax | 421 | 1,966 | 1,036 | 392 | −245 | −62 | +74.7% |
| Net profit | 327 | 1,534 | 808 | 305 | −236 | −62 | +73.7% |
| Total assets | 876 | 2,171 | 1,450 | 444 | 105 | 31 | −70.9% |
| Equity | 393 | 327 | 436 | 269 | 33 | −29 | −186.5% |
| Liabilities | 483 | 1,844 | 1,014 | 175 | 72 | 59 | −17.2% |
| Cash and cash equivalents | 871 | 2,171 | 1,450 | 434 | 77 | 20 | −74.3% |
| Average number of employees | – | – | – | – | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 28,760 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 08/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 02/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 26/05/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 24/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 28/02/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 29/06/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
109 companies in the databaseComparison with the other companies in operation of internet portals based on the latest financial year.
Industry median: gross profit DKK 2.2m, net profit DKK 45,143, equity DKK 942k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 54,470of 69,742 Better than 22% | No. 60,876of 69,964 Better than 13% |
| Same industry and fewer than 20 employees91 companies in the comparison | No. 63of 90 Better than 30% | No. 68of 91 Better than 26% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 27,695of 33,588 Better than 18% | No. 28,728of 33,687 Better than 15% |
| All companies of type ApS66,508 companies in the comparison | No. 52,411of 66,379 Better than 21% | No. 57,193of 66,505 Better than 14% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Operation of internet portals- Blue Life Media ApSDKK 488k
- Trustpilot A/SDKK 609.9m
- Jobindex A/SDKK 318.6m
- Blue Life Media ApS−DKK 62,003
- Trustpilot A/SDKK 7.9m
- Jobindex A/SDKK 72.5m
- Blue Life Media ApS−DKK 28,760
- Trustpilot A/SDKK 505.1m
- Jobindex A/SDKK 106.5m
- Blue Life Media ApS2
- Trustpilot A/S326
- Jobindex A/S263
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- MMstorgaard Holding ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Maria Fredgaard Storgaard | Director | 04/01/2018 |
| Morten Gjerløv Storgaard | Director | 04/01/2018 |
- Founders
- MMstorgaard Holding ApS
Signing rule: Virksomheden tegnes af de 2 direktører.
Address and production units
1 active production unitsDalgas Avenue 27
8000 Aarhus C
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Blue Life Media ApS | Dalgas Avenue 27, st. tv, 8000 Aarhus C | 2 | 1023252267 |
Purpose
Virksomhedens formål er at drive virksomhed indenfor medieområdet, herunder sociale medier samt øvrige aktiviteter forbundet hermed.
The purpose is quoted from the register in Danish.
Changes year by year
14 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Operation of internet portals (639100)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaddress 1 · accounts 1
- AddressMoved to Dalgas Avenue 27, st. tv, 8000 Aarhus C
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Vestervang 26, 8700 Horsens
20185 changesaddress 1 · founded 1 · management 2 · ownership 1
- AddressMoved to Silkeborgvej 361, st, 8230 Åbyhøj
- FoundedRegistered as Blue Life Media ApS
- ManagementMaria Fredgaard Storgaard appointed director
- ManagementMorten Gjerløv Storgaard appointed director
- OwnershipMMstorgaard Holding ApS registered as owner (100%)
Related companies
Same industry in Aarhus
- BoligPortal A/S68 employees
- Bazoom Group ApS37 employees
- Autouncle ApS27 employees
- Pace Group ApS17 employees
- Serpier ApS14 employees
- Danviden ApS12 employees
Largest in the industry
- Trustpilot A/SDKK 609.9m
- Jobindex A/SDKK 318.6m
- Momondo A/SDKK 206.4m
- Traffic Lab ApSDKK 148.1m
- Bazoom Group ApSDKK 100.6m
- Nordiske Medier A/SDKK 99.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.