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Trustpilot A/S

Public limited companyCVR 30276582København KActive

Trustpilot A/S is a public limited company, based in København K, active in operation of internet portals, founded in 2007. Net profit fell 97% from 2024 to 2025, ending at DKK 7.9m. Measured by gross profit, it ranks no. 1 of 107 companies in the industry in the database. With 326 employees, the company is about 109 times larger than the industry median.

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Key figures · financial year 2025

RevenueDKK 893.9m−15.9% vs. 2024
Net profitDKK 7.9m−96.8% vs. 2024
EquityDKK 505.1m−40.5% vs. 2024
Employees326latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 24% (2024 → 2025), to DKK 609.9m.
  • Revenue fell 16% (2024 → 2025), to DKK 893.9m.
  • Net profit fell 97% (2024 → 2025), to DKK 7.9m.
  • Equity fell 41% (2024 → 2025), to DKK 505.1m.

Employees

  • 13 more employees than a year earlier: 326 (07/2026) against 313 (07/2025).

Management and owners, last 24 months

  • New in management: Shazadi Kokeb Stinton (board member, 15/10/2026), Jesper Helt (board member, 15/10/2026) and Jesper Helt (ceo, 15/10/2026).
  • Stepped down: Hanno Damm (board member, 15/10/2026), Donna Louise Murray Vilhelmsen (board member, 15/10/2026) and Donna Louise Murray Vilhelmsen (ceo, 15/10/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Operation of internet portals (639100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200mDKK 0DKK 200mDKK 400mDKK 600mDKK 800m202020212022202320242025
EquityNet profit
Financial figures for Trustpilot A/S
202020212022202320242025Change
Revenue101,985669,167856,6951,003,1511,063,453893,909−15.9%
Gross profit83,918499,335637,854756,093805,861609,936−24.3%
Operating profit (EBIT)−9,083−630−25,00873,342250,94774,443−70.3%
Profit before tax−12,94211,25710,29678,178317,76213,906−95.6%
Net profit−12,27914,63115,796141,044247,9177,852−96.8%
Total assets85,229858,940900,607999,6391,194,9751,042,361−12.8%
Equity6,999561,516577,646601,010848,927505,065−40.5%
Liabilities78,230––398,629346,048537,296+55.3%
Cash and cash equivalents50,387170,12394,98147,080115,35540,952−64.5%
Average number of employees738333345300304311+2.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200mDKK 400mDKK 600mDKK 800m202020212022202320242025
Gross profitMedian, the industry (109 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 41% from 2024 to 2025 (DKK 848.9m to DKK 505.1m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Trustpilot A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202526/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202327/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202220/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202022/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025030035040008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

109 companies in the database

Comparison with the other companies in operation of internet portals based on the latest financial year.

Gross profitDKK 609.9mNo. 1 of 107
Better than 100% of the companies in the industry
EquityDKK 505.1mNo. 2 of 109
Better than 99% of the companies in the industry
Number of employees326No. 1 of 109
Better than 100% of the companies in the industry

Industry median: gross profit DKK 2.2m, net profit DKK 45,143, equity DKK 942k, 3 employees.

DKK 100kDKK 884kDKK 7.8mDKK 69mDKK 295mHere
Distribution of gross profit for 90 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 200–499 employees796 companies in the comparison
No. 33of 763
Better than 96%
No. 117of 796
Better than 85%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 86of 24,791
Better than 100%
No. 378of 24,909
Better than 98%
All companies of type A/S18,025 companies in the comparison
No. 230of 17,786
Better than 99%
No. 711of 18,024
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Operation of internet portals
Gross profit
  1. Trustpilot A/SDKK 609.9m
  2. Jobindex A/SDKK 318.6m
  3. Momondo A/SDKK 206.4m
Net profit
  1. Trustpilot A/SDKK 7.9m
  2. Jobindex A/SDKK 72.5m
  3. Momondo A/SDKK 63.1m
Equity
  1. Trustpilot A/SDKK 505.1m
  2. Jobindex A/SDKK 106.5m
  3. Momondo A/SDKK 506.5m
Employees
  1. Trustpilot A/S326
  2. Jobindex A/S263
  3. Momondo A/S54

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Trustpilot Group Plc100%
Trustpilot A/S

Management

5 active registrations

Executive management

Executive management at Trustpilot A/S
NameRoleAppointed
Jesper HeltCEO15/10/2026

Board of directors

Board of directors at Trustpilot A/S
NameRoleAppointed
Peter Holten MühlmannBoard member28/05/2020
Adrian Peter BlairChair of the board30/04/2024
Shazadi Kokeb StintonBoard member15/10/2026
Jesper HeltBoard member15/10/2026
Founders
N. Thiesen Holding A/S, Peter Holten Mühlmann
Former management (25)
Former management at Trustpilot A/S
NameRoleAppointedResigned
Frank EspersenBoard member31/07/200814/06/2011
Niels Otto ThiesenBoard member31/07/200827/08/2009
Kasper Asbjørn HeineBoard member27/10/200814/03/2014
Jens Erik Jepsen ChristensenChair of the board27/10/200827/08/2009
Niels Vejrup CarlsenChair of the board27/08/200910/12/2012
Mikkel WeiderBoard member11/05/201020/09/2011
Lars AndersenBoard member23/12/201022/03/2021
Björn Arne LindbergBoard member14/06/201120/09/2011
Benjamin John Bieder HolmesBoard member10/12/201222/03/2021
Gregers KronborgBoard member08/02/201324/10/2016
Timothy Grainger WellerChair of the board08/02/201322/03/2021
Krishna VisvanathanBoard member07/03/201420/05/2015
Ulrik Feldstedt HjorthDirector01/09/201426/09/2015
Kasper Asbjørn HeineDirector01/09/201426/08/2019
Peter Holten MühlmannCEO01/09/201430/04/2024
Benjamin Clark JohnsonBoard member20/05/201522/03/2021
Simon Christopher CookBoard member20/05/201522/03/2021
Jeppe Heinrich ZinkBoard member24/10/201622/03/2021
Mohammed Ali AnjarwalaBoard member04/03/201922/03/2021
Angela Charlotte Seymour-JacksonBoard member29/05/201922/03/2021
Carolyn HayDirector26/08/201922/03/2021
Hanno DammBoard member28/05/202015/10/2026
Carolyn HayChair of the board22/03/202124/04/2024
Donna Louise Murray VilhelmsenBoard member30/04/202415/10/2026
Donna Louise Murray VilhelmsenCEO30/04/202415/10/2026

Signing rule: Selskabet tegnes af tre bestyrelsesmedlemmer i forening eller af selskabets administrerende direktør i forening med én direktør eller ét bestyrelsesmedlem

Address and production units

1 active production units

Pilestræde 58
1112 København K

København Municipality · Postcode 1112

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
TRUSTPILOT A/SPilestræde 58, 5, 1112 København K3191013042183

Purpose

Selskabets formål er udvikle og sælge e-commerce kvalitetsvurderinger og dermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

123 registered events
20267 changesmanagement 6 · accounts 1
  • Jesper Helt appointed ceo
  • Jesper Helt appointed board member
  • Shazadi Kokeb Stinton appointed board member
  • Donna Louise Murray Vilhelmsen stepped down as ceo
  • Donna Louise Murray Vilhelmsen stepped down as board member
  • Hanno Damm stepped down as board member
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Operation of internet portals (639100)
20246 changesaccounts 1 · management 5
  • Annual report for 2023 published
  • Donna Louise Murray Vilhelmsen appointed ceo
  • Adrian Peter Blair appointed chair of the board
  • Donna Louise Murray Vilhelmsen appointed board member
  • Peter Holten Mühlmann stepped down as ceo
  • Carolyn Hay stepped down as chair of the board
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
202123 changescapital 4 · ownership 7 · merger 1 · management 10 · accounts 1
  • Share capital changed from 4,711,997 DKK to 4,749,522 DKK
  • TRUSTPILOT GROUP PLC registered as owner (100%)
  • Trafalgar Acquisition S.á.r.l. is no longer registered as owner
  • Sunley House Capital Master Limited Partnership is no longer registered as owner
  • SEED CAPITAL DENMARK II K/S is no longer registered as owner
  • Northzone VI. L.P is no longer registered as owner
  • Index Ventures VI (Jersey) L.P. is no longer registered as owner
  • ESPRIT CAPITAL IV LP is no longer registered as owner
  • Merger registered in CVR
  • Carolyn Hay appointed chair of the board
  • Carolyn Hay stepped down as director
  • Angela Charlotte Seymour-Jackson stepped down as board member
  • Mohammed Ali Anjarwala stepped down as board member
  • Jeppe Heinrich Zink stepped down as board member
  • Benjamin Clark Johnson stepped down as board member
  • Simon Christopher Cook stepped down as board member
  • Timothy Grainger Weller stepped down as chair of the board
  • Benjamin John Bieder Holmes stepped down as board member
  • Lars Andersen stepped down as board member
  • Annual report for 2020 published
  • Share capital changed from 4,705,154 DKK to 4,711,997 DKK
  • Share capital changed from 4,684,374 DKK to 4,705,154 DKK
  • Share capital changed from 4,715,146 DKK to 4,684,374 DKK
20203 changesmanagement 2 · capital 1
  • Peter Holten Mühlmann appointed board member
  • Hanno Damm appointed board member
  • Share capital changed from 4,710,965 DKK to 4,715,146 DKK
201919 changesmanagement 4 · capital 6 · ownership 9
  • Carolyn Hay appointed director
  • Kasper Asbjørn Heine stepped down as director
  • Share capital changed from 4,700,965 DKK to 4,710,965 DKK
  • Share capital changed from 4,690,485 DKK to 4,700,965 DKK
  • Angela Charlotte Seymour-Jackson appointed board member
  • Share capital changed from 4,685,245 DKK to 4,690,485 DKK
  • Share capital changed from 4,150,225 DKK to 4,685,245 DKK
  • Mohammed Ali Anjarwala appointed board member
  • Trafalgar Acquisition S.á.r.l. registered as owner (15%)
  • Sunley House Capital Master Limited Partnership registered as owner (5%)
  • Trafalgar Acquisition S.á.r.l. is no longer registered as owner
  • Share capital changed from 4,144,485 DKK to 4,150,225 DKK
  • SEED CAPITAL DENMARK II K/S registered as owner (15%)
  • Northzone VI. L.P registered as owner (15%)
  • Index Ventures VI (Jersey) L.P. registered as owner (10%)
  • SEED CAPITAL DENMARK II K/S is no longer registered as owner
  • Index Ventures VI (Jersey) L.P. is no longer registered as owner
  • Northzone VI. L.P is no longer registered as owner
  • Share capital changed from 4,141,865 DKK to 4,144,485 DKK
20182 changescapital 2
  • Share capital changed from 4,108,850 DKK to 4,141,865 DKK
  • Share capital changed from 4,074,223 DKK to 4,108,850 DKK
20176 changescapital 4 · ownership 2
  • Share capital changed from 4,010,305 DKK to 4,074,223 DKK
  • ESPRIT CAPITAL IV LP registered as owner (5%)
  • Share capital changed from 3,999,825 DKK to 4,010,305 DKK
  • Share capital changed from 3,962,393 DKK to 3,999,825 DKK
  • Share capital changed from 3,726,267 DKK to 3,962,393 DKK
  • DFJ Esprit Europe X, LP is no longer registered as owner
20162 changesmanagement 2
  • Jeppe Heinrich Zink appointed board member
  • Gregers Kronborg stepped down as board member
201511 changesmanagement 4 · ownership 5 · capital 1 · industry 1
  • Ulrik Feldstedt Hjorth stepped down as director
  • SEED CAPITAL DENMARK II K/S registered as owner (20%)
  • Index Ventures VI (Jersey) L.P. registered as owner (15%)
  • Northzone VI. L.P registered as owner (20%)
  • DFJ Esprit Europe X, LP registered as owner (5%)
  • Trafalgar Acquisition S.á.r.l. registered as owner (15%)
  • Share capital changed from 2,673,960 DKK to 3,726,267 DKK
  • Benjamin Clark Johnson appointed board member
  • Simon Christopher Cook appointed board member
  • Krishna Visvanathan stepped down as board member
  • Industry changed to Webportaler (631200)
20146 changesaddress 1 · management 5
  • Moved to Pilestræde 58, 5, 1112 København K
  • Peter Holten Mühlmann appointed ceo
  • Kasper Asbjørn Heine appointed director
  • Ulrik Feldstedt Hjorth appointed director
  • Kasper Asbjørn Heine stepped down as board member
  • Krishna Visvanathan appointed board member
20133 changescapital 1 · management 2
  • Share capital changed from 2,159,399 DKK to 2,673,960 DKK
  • Gregers Kronborg appointed board member
  • Timothy Grainger Weller appointed chair of the board
20124 changescapital 1 · management 2 · address 1
  • Share capital changed from 1,488,647 DKK to 2,159,399 DKK
  • Benjamin John Bieder Holmes appointed board member
  • Niels Vejrup Carlsen stepped down as chair of the board
  • Moved to Trommesalen 5, 3, 1614 København V
20116 changesname 1 · capital 1 · management 4
  • Name changed from TRUSTPILOT ApS to TRUSTPILOT A/S
  • Share capital changed from 933,091 DKK to 1,488,647 DKK
  • Björn Arne Lindberg stepped down as board member
  • Mikkel Weider stepped down as board member
  • Björn Arne Lindberg appointed board member
  • Frank Espersen stepped down as board member
20105 changescapital 2 · management 2 · address 1
  • Share capital changed from 655,687 DKK to 933,091 DKK
  • Lars Andersen appointed board member
  • Share capital changed from 529,593 DKK to 655,687 DKK
  • Mikkel Weider appointed board member
  • Moved to Valhalvej 1, 1, 8230 Åbyhøj
20095 changesaddress 2 · management 3
  • Moved to Helsingforsgade 25, 8200 Aarhus N
  • Niels Vejrup Carlsen appointed chair of the board
  • Jens Erik Jepsen Christensen stepped down as chair of the board
  • Niels Otto Thiesen stepped down as board member
  • Moved to Gustav Wieds Vej 10, 8000 Aarhus C
20089 changesmanagement 4 · capital 3 · address 1 · industry 1
  • Kasper Asbjørn Heine appointed board member
  • Jens Erik Jepsen Christensen appointed chair of the board
  • Share capital changed from 367,101 DKK to 529,593 DKK
  • Niels Otto Thiesen appointed board member
  • Frank Espersen appointed board member
  • Moved to Helsingforsgade 25, 8200 Aarhus N
  • Share capital changed from 316,951 DKK to 367,101 DKK
  • Share capital changed from 125,000 DKK to 316,951 DKK
  • Industry changed to Other software publishing (582900)
20072 changesname 1 · founded 1
  • Name changed from TRUSTPLOT ApS to TRUSTPILOT ApS
  • Registered as TRUSTPLOT ApS

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction