BeReFormed ApS
Private limited companyCVR 44000547HolbækActive
BeReFormed ApS is a private limited company, based in Holbæk, active in fitness facilities, founded in 2023. After a loss in 2024, the company made a profit of DKK 168k in 2025. With 10 employees, the company is about 5 times larger than the industry median. 4 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 58% (2024 → 2025), to DKK 707k.
- Net profit went from a loss of DKK 32,754 to a profit of DKK 168k (2024 → 2025).
- Equity turned positive again: DKK 22,814 (2024 → 2025).
Employees
- 4 more employees than a year earlier: 10 (07/2026) against 6 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Fitness facilities (931300)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 98 | 448 | 707 | +57.7% |
| Operating profit (EBIT) | −133 | 43 | 184 | +331.2% |
| Profit before tax | −172 | −35 | 168 | +578% |
| Net profit | −173 | −33 | 168 | +614.4% |
| Total assets | 275 | 168 | 447 | +165.7% |
| Equity | −113 | −146 | 23 | +115.7% |
| Liabilities | 387 | 314 | 424 | +35.1% |
| Cash and cash equivalents | 103 | 41 | 289 | +610.2% |
| Average number of employees | 0 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 5% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 25/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 18/04/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
361 companies in the databaseComparison with the other companies in fitness facilities based on the latest financial year.
Industry median: gross profit DKK 939k, net profit DKK 118k, equity DKK 203k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 50,282of 69,742 Better than 28% | No. 58,943of 69,964 Better than 16% |
| Same industry and fewer than 20 employees263 companies in the comparison | No. 142of 263 Better than 46% | No. 163of 263 Better than 38% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 10,712of 16,614 Better than 36% | No. 12,330of 16,661 Better than 26% |
| All companies of type ApS66,508 companies in the comparison | No. 48,389of 66,379 Better than 27% | No. 55,232of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Fitness facilities- BeReFormed ApSDKK 707k
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- BeReFormed ApSDKK 168k
- Pure Gym Denmark A/SDKK 120.5m
- SATS Danmark A/S−DKK 24.5m
- BeReFormed ApSDKK 22,814
- Pure Gym Denmark A/SDKK 181.4m
- SATS Danmark A/S−DKK 478.8m
- BeReFormed ApS10
- Pure Gym Denmark A/S1,676
- SATS Danmark A/S965
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Go2fitness A/S33.33%
- Melchior Invest ApS33.33%
- Valeur Thelin ApS33.33%
Management
6 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henriette Vibeke Valeur Thelin | Director | 18/04/2023 |
| Gitte Susanne Melchior | Director | 18/04/2023 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Jens Romario Skov Gottschalck | Board member | 18/04/2023 |
| Morten Veje Andersen | Chair of the board | 18/04/2023 |
| Kelvin Valeur Thelin | Board member | 18/04/2023 |
| Ebbe Melchior | Board member | 18/04/2023 |
- Founders
- Go2fitness A/S, Melchior Invest ApS, Valeur Thelin ApS
Signing rule: Selskabet tegnes af to direktører i forening, en direktør i forening med bestyrelsesformanden, af en direktør i forening med to bestyrelsesmedlemmer, eller af den samlede bestyrelse.
Address and production units
1 active production unitsGl Ringstedvej 61
4300 Holbæk
Holbæk Municipality · Postcode 4300
Other companies at the address (4)
- Native Teams ApSOther software publishing
- Hbr Invest ApSNon-financial holding companies
- Classic Trade ApSOther financial service activities n.e.c.
- E. P. Sillehoved A/SRenting of commercial property
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BeReFormed ApS | Omfartsvejen 16, 4300 Holbæk | 10 | 1029239408 |
Purpose
Selskabets formål er at drive studie med reformer pilates, yoga og anden gruppetræning samt anden hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
14 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Fitness facilities (931300)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
202310 changesfounded 1 · management 6 · ownership 3
- FoundedRegistered as BeReFormed ApS
- ManagementJens Romario Skov Gottschalck appointed board member
- ManagementMorten Veje Andersen appointed chair of the board
- ManagementKelvin Valeur Thelin appointed board member
- ManagementEbbe Melchior appointed board member
- ManagementHenriette Vibeke Valeur Thelin appointed director
- ManagementGitte Susanne Melchior appointed director
- OwnershipGo2fitness A/S registered as owner (33.33%)
- OwnershipMELCHIOR INVEST ApS registered as owner (33.33%)
- OwnershipValeur Thelin ApS registered as owner (33.33%)
Related companies
Same industry in Holbæk
- Go2fitness A/S140 employees
- LH Fitness ApS38 employees
- Fit&Sund Holbæk ApS26 employees
- Sportsbyens Træningscenter A/S24 employees
- NK Fitness ApS9 employees
- Multi Fitness ApS5 employees
Same people in management
- Grant Thornton Advisory DK P/Svia Ebbe Melchior
- Go2fitness A/Svia Jens Romario Skov Gottschalck
- PN Skoemagerkroen ApSvia Kelvin Valeur Thelin
- TMF Mobility ApSvia Kelvin Valeur Thelin
- Chic Antique A/Svia Kelvin Valeur Thelin
- Restaurant Suri ApSvia Kelvin Valeur Thelin
Largest in the industry
- Pure Gym Denmark A/SDKK 544.3m
- SATS Danmark A/SDKK 159.5m
- FitnessX A/SDKK 113.9m
- Fitness & Dreams ApSDKK 24.2m
- Arca ApSDKK 21.2m
- Well-come Fitness K/SDKK 19.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.