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Bait A/S

Public limited companyCVR 25040724København NVActive

Bait A/S is a public limited company, based in København NV, active in planning and design of advertising campaigns, founded in 1999. Net profit fell 8% from 2024 to 2025, ending at DKK 5.5m. With 13 employees, the company is about 4 times larger than the industry median. Gross profit is higher than that of 88% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 12.8m−0.5% vs. 2024
Net profitDKK 5.5m−8.4% vs. 2024
EquityDKK 6.9m−1.9% vs. 2024
Employees13latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 8% (2024 → 2025), to DKK 5.5m.
  • Equity fell 2% (2024 → 2025), to DKK 6.9m.

Employees

  • 4 more employees than a year earlier: 13 (08/2026) against 9 (08/2025).

Management and owners, last 24 months

  • New in management: Kasper Solfjeld (chair of the board, 01/01/2025).
  • Stepped down: Kasper Solfjeld (board member, 31/12/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m201820242025
EquityNet profit
Financial figures for Bait A/S
201820242025Change
Revenuenot statednot statednot stated–
Gross profit7,64112,85112,787−0.5%
Operating profit (EBIT)3,7577,598––
Profit before tax3,6457,6617,034−8.2%
Net profit2,8385,9715,467−8.4%
Total assets7,99913,97211,544−17.4%
Equity3,3386,9876,854−1.9%
Liabilities4,6616,9854,690−32.9%
Cash and cash equivalents2,5112,367607−74.4%
Average number of employees789+12.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2019, 2020, 2021, 2022, 2023 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m201820242025
Gross profitMedian, the industry (716 companies)

Annual reports

3 financial years
Annual reports for Bait A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202506/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202429/05/2025The companyPDFXBRL
201801/01/2018 – 31/12/201820/05/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 12.8mNo. 86 of 715
Better than 88% of the companies in the industry
EquityDKK 6.9mNo. 65 of 716
Better than 91% of the companies in the industry
Number of employees13No. 140 of 716
Better than 81% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 3,158of 69,742
Better than 95%
No. 11,628of 69,964
Better than 83%
Same industry and fewer than 20 employees634 companies in the comparison
No. 15of 633
Better than 98%
No. 29of 634
Better than 96%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 4,913of 24,791
Better than 80%
No. 8,254of 24,909
Better than 67%
All companies of type A/S18,025 companies in the comparison
No. 7,884of 17,786
Better than 56%
No. 10,248of 18,024
Better than 43%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Bait A/SDKK 12.8m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Bait A/SDKK 5.5m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Bait A/SDKK 6.9m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Bait A/S13
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Jungle Drum Holding ApS50%
  • Kjersgaard Hellerup Holding ApS50%
Bait A/S

Management

4 active registrations

Executive management

Executive management at Bait A/S
NameRoleAppointed
Thomas KjersgaardDirector28/08/2020

Board of directors

Board of directors at Bait A/S
NameRoleAppointed
Kent PedersenBoard member28/08/2020
Thomas KjersgaardBoard member28/08/2020
Kasper SolfjeldChair of the board01/01/2025
Founders
Jesper Eric Stieler
Former management (6)
Former management at Bait A/S
NameRoleAppointedResigned
Jesper Eric StielerBoard member28/06/199901/10/2022
Jesper Eric StielerDirector28/06/199928/08/2020
Eric StielerBoard member28/06/199928/08/2020
Kirsten Inge StielerBoard member28/06/199928/08/2020
Kent PedersenDirector01/06/200928/08/2020
Kasper SolfjeldBoard member01/10/202231/12/2024

Signing rule: Selskabet tegnes af den samlede bestyrelse, to bestyrelsesmedlemmer i forning eller af en direktør.

Address and production units

1 active production units

Bygmestervej 6
2400 København NV

København Municipality · Postcode 2400

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
Bait A/SBygmestervej 6, 2400 København NV131007244130

Purpose

Selskabets formål er at drive virksomhed med reklame, marketing, medievirksomhed og dermed beslægtet virksomhed efter bestyrelsens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

42 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaccounts 1 · industry 1 · management 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
  • Kasper Solfjeld appointed chair of the board
20241 changemanagement 1
  • Kasper Solfjeld stepped down as board member
20228 changesmanagement 2 · ownership 5 · name 1
  • Kasper Solfjeld appointed board member
  • Jesper Eric Stieler stepped down as board member
  • JUNGLE DRUM HOLDING ApS registered as owner (50%)
  • Kjersgaard Hellerup Holding ApS registered as owner (50%)
  • JS HOLDING 2000 ApS is no longer registered as owner
  • JUNGLE DRUM HOLDING ApS is no longer registered as owner
  • Kjersgaard Hellerup Holding ApS is no longer registered as owner
  • Name changed from STIELER & CO. A/S to Bait A/S
20216 changesownership 6
  • JS HOLDING 2000 ApS registered as owner (25%)
  • JUNGLE DRUM HOLDING ApS registered as owner (33.33%)
  • Kjersgaard Hellerup Holding ApS registered as owner (33.33%)
  • Kjersgaard Hellerup Holding ApS is no longer registered as owner
  • JS HOLDING 2000 ApS is no longer registered as owner
  • JUNGLE DRUM HOLDING ApS is no longer registered as owner
202010 changesownership 3 · management 7
  • Kjersgaard Hellerup Holding ApS registered as owner (33.33%)
  • Kent Pedersen appointed board member
  • Thomas Kjersgaard appointed board member
  • Thomas Kjersgaard appointed director
  • Kent Pedersen stepped down as director
  • Jesper Eric Stieler stepped down as director
  • Kirsten Inge Stieler stepped down as board member
  • Eric Stieler stepped down as board member
  • JS HOLDING 2000 ApS registered as owner (33.33%)
  • JUNGLE DRUM HOLDING ApS registered as owner (20%)
20193 changesownership 2 · accounts 1
  • JUNGLE DRUM HOLDING ApS is no longer registered as owner
  • JS HOLDING 2000 ApS is no longer registered as owner
  • Annual report for 2018 published
20151 changeaddress 1
  • Moved to Bygmestervej 6, 2400 København NV
20121 changeownership 1
  • JUNGLE DRUM HOLDING ApS registered as owner (20%)
20091 changemanagement 1
  • Kent Pedersen appointed director
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20001 changeownership 1
  • JS HOLDING 2000 ApS registered as owner (66.67%)
19995 changesfounded 1 · management 4
  • Registered as STIELER & CO. A/S
  • Jesper Eric Stieler appointed director
  • Kirsten Inge Stieler appointed board member
  • Jesper Eric Stieler appointed board member
  • Eric Stieler appointed board member

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction