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Asento Digital ApS

Private limited companyCVR 37047171KoldingActive

Asento Digital ApS is a private limited company, based in Kolding, active in planning and design of advertising campaigns, founded in 2015. With 19 employees, the company is about 6 times larger than the industry median. Gross profit is higher than that of 88% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 11.9m−10.7% vs. 2024
Net profitDKK 1.7m−2.2% vs. 2024
EquityDKK 1.1m+286.9% vs. 2024
Employees19latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 11% (2024 → 2025), to DKK 11.9m.
  • Net profit fell 2% (2024 → 2025), to DKK 1.7m.
  • Equity turned positive again: DKK 1.1m (2024 → 2025).

Employees

  • 3 fewer employees than a year earlier: 19 (07/2026) against 22 (07/2025).

Management and owners, last 24 months

  • New owners registered: Lasse Olsen Holding, Kolding ApS (18/12/2025).
  • No longer registered as owner: Lasse Olsen (18/12/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Asento Digital ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6,4097,98810,71812,75013,36311,936−10.7%
Operating profit (EBIT)6−166−4098141,8132,070+14.2%
Profit before tax−31−194−5993101,7862,148+20.3%
Net profit−31−194−5993101,7861,746−2.2%
Total assets2,5553,1352,8972,6473,4183,895+13.9%
Equity−1,283−1,441−2,705−2,394−6081,137+286.9%
Liabilities3,8384,5755,6025,0414,0272,742−31.9%
Cash and cash equivalents172450––574–
Average number of employees162126272419−20.8%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Asento Digital ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202518/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202405/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202327/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202127/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202005/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 11.9mNo. 89 of 715
Better than 88% of the companies in the industry
EquityDKK 1.1mNo. 252 of 716
Better than 65% of the companies in the industry
Number of employees19No. 71 of 716
Better than 90% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 3,545of 69,742
Better than 95%
No. 31,943of 69,964
Better than 54%
Same industry and fewer than 20 employees634 companies in the comparison
No. 17of 633
Better than 97%
No. 185of 634
Better than 71%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 3,627of 33,588
Better than 89%
No. 14,554of 33,687
Better than 57%
All companies of type ApS66,508 companies in the comparison
No. 4,879of 66,379
Better than 93%
No. 27,857of 66,505
Better than 58%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Asento Digital ApSDKK 11.9m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Asento Digital ApSDKK 1.7m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Asento Digital ApSDKK 1.1m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Asento Digital ApS19
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Speedtsberg Holding ApS15%
  • Tindahl Holding ApS5%
  • A. B. Ladegaard Holding ApS5%
  • MHM Holding, Kolding ApS50%
  • Lasse Olsen Holding, Kolding ApS15%
Asento Digital ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at Asento Digital ApS
NameRoleAppointed
Marcus Havmøller Møberg PaysenDirector20/08/2018
Founders
Casper Edens Holding ApS
Former management (1)
Former management at Asento Digital ApS
NameRoleAppointedResigned
Casper Klein EdensDirector01/09/201520/08/2018

Signing rule: Selskabet tegnes af en direktør alene.

Address and production units

1 active production units

Pakhustorvet 4
6000 Kolding

Kolding Municipality · Postcode 6000

Production units
Production unitAddressEmployeesP number
Asento Digital ApSPakhustorvet 4, 2. tv, 6000 Kolding201020685715

Purpose

Selskabets formål er at drive virksomhed med online marketing samt anden hermed forbundet aktivitet.

The purpose is quoted from the register in Danish.

Changes year by year

52 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20254 changesownership 2 · accounts 1 · industry 1
  • Lasse Olsen Holding, Kolding ApS registered as owner (15%)
  • Lasse Olsen is no longer registered as owner
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
202313 changesownership 12 · accounts 1
  • Lasse Olsen registered as owner (10%)
  • MHM Holding, Kolding ApS registered as owner (50%)
  • MHM Holding, Kolding ApS is no longer registered as owner
  • Lasse Olsen is no longer registered as owner
  • MHM Holding, Kolding ApS registered as owner (50%)
  • A. B. Ladegaard Holding ApS registered as owner (5%)
  • MHM Holding, Kolding ApS is no longer registered as owner
  • A. B. Ladegaard Holding ApS is no longer registered as owner
  • MHM Holding, Kolding ApS registered as owner (50%)
  • Tindahl Holding ApS registered as owner (5%)
  • Tindahl Holding ApS is no longer registered as owner
  • MHM Holding, Kolding ApS is no longer registered as owner
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20217 changesname 1 · capital 1 · ownership 4 · accounts 1
  • Name changed from Asento Digital IVS to Asento Digital ApS
  • Share capital changed from 3,000 DKK to 40,000 DKK
  • Speedtsberg Holding ApS registered as owner (15%)
  • Tindahl Holding ApS registered as owner (25%)
  • Dorte Tindahl Møller-Madsen is no longer registered as owner
  • Benjamin Speedtsberg Nielsen is no longer registered as owner
  • Annual report for 2020 published
20205 changesownership 5
  • A. B. Ladegaard Holding ApS registered as owner (10%)
  • MHM Holding, Kolding ApS registered as owner (33.33%)
  • MHM Holding, Kolding ApS is no longer registered as owner
  • Lasse Olsen registered as owner (5%)
  • Dennis Paaske is no longer registered as owner
20192 changesaddress 1 · ownership 1
  • Moved to Pakhustorvet 4, 2. tv, 6000 Kolding
  • Andreas Ringstrøm Ladegaard is no longer registered as owner
201812 changesownership 9 · management 2 · name 1
  • MHM Holding, Kolding ApS registered as owner (50%)
  • Dorte Tindahl Møller-Madsen registered as owner (25%)
  • Dennis Paaske registered as owner (10%)
  • Andreas Ringstrøm Ladegaard registered as owner (10%)
  • Benjamin Speedtsberg Nielsen registered as owner (15%)
  • MHM Holding, Kolding ApS is no longer registered as owner
  • Marcus Havmøller Møberg Paysen appointed director
  • Casper Klein Edens stepped down as director
  • MHM Holding, Kolding ApS registered as owner (100%)
  • Casper Edens Holding ApS is no longer registered as owner
  • MHM Holding, Kolding ApS is no longer registered as owner
  • Name changed from Seo-Service.dk IVS to Asento Digital IVS
20171 changeaddress 1
  • Moved to Pakhustorvet 4, 2. tv, 6000 Kolding
20162 changesownership 1 · address 1
  • MHM Holding, Kolding ApS registered as owner (50%)
  • Moved to Jernbanegade 27, 6000 Kolding
20153 changesfounded 1 · management 1 · ownership 1
  • Registered as Seo-Service.dk IVS
  • Casper Klein Edens appointed director
  • Casper Edens Holding ApS registered as owner (50%)

Related companies

Same industry in Kolding

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction