CVRdatabase
Menu

Adtention A/S

Public limited companyCVR 13442045KoldingActive

Adtention A/S is a public limited company, based in Kolding, active in planning and design of advertising campaigns, founded in 1989. Net profit fell 8% from 2025 to 2026, ending at DKK 2.3m. With 36 employees, the company is about 12 times larger than the industry median. Gross profit is higher than that of 93% of the companies in the industry in the database.

Follow
PDF reportCompare

Key figures · financial year 2026

Gross profitDKK 20.6m+5.3% vs. 2025
Net profitDKK 2.3m−7.9% vs. 2025
EquityDKK 2m+986.7% vs. 2025
Employees36latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit rose 5% (2025 → 2026), to DKK 20.6m.
  • Net profit fell 8% (2025 → 2026), to DKK 2.3m.
  • Equity turned positive again: DKK 2m (2025 → 2026).

Employees

  • 3 fewer employees than a year earlier: 36 (08/2026) against 39 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2m202120222023202420252026
EquityNet profit
Financial figures for Adtention A/S
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit11,20812,80116,33319,02119,56420,593+5.3%
Operating profit (EBIT)118−1,235−3031,5863,2582,903−10.9%
Profit before tax91−1,274−5181,3883,1532,907−7.8%
Net profit65−1,006−4371,0652,4532,259−7.9%
Total assets5,3375,8955,3756,4298,81210,835+23%
Equity−2,304−3,311−3,747−2,682−2292,030+986.7%
Liabilities7,6419,2059,0999,1019,0348,805−2.5%
Cash and cash equivalents1910261884,574+55,336.5%
Average number of employees2633373734340%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202120222023202420252026
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Adtention A/S
Financial yearPeriodPublishedFigures forDocuments
202601/05/2025 – 30/04/202618/06/2026The companyPDF not statedXBRL
202501/05/2024 – 30/04/202508/09/2025The companyPDF not statedXBRL
202401/05/2023 – 30/04/202429/08/2024The companyPDFXBRL
202301/05/2022 – 30/04/202304/10/2023The companyPDFXBRL
202201/05/2021 – 30/04/202225/10/2022The companyPDFXBRL
202101/05/2020 – 30/04/202102/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 20.6mNo. 52 of 715
Better than 93% of the companies in the industry
EquityDKK 2mNo. 164 of 716
Better than 77% of the companies in the industry
Number of employees36No. 38 of 716
Better than 95% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,716of 9,892
Better than 73%
No. 6,516of 9,922
Better than 34%
Same industry and 20–49 employees56 companies in the comparison
No. 22of 56
Better than 62%
No. 39of 56
Better than 31%
Companies that are at least 30 years old10,276 companies in the comparison
No. 2,762of 10,152
Better than 73%
No. 7,872of 10,275
Better than 23%
All companies of type A/S18,025 companies in the comparison
No. 5,801of 17,786
Better than 67%
No. 14,503of 18,024
Better than 20%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Adtention A/SDKK 20.6m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Adtention A/SDKK 2.3m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Adtention A/SDKK 2m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Adtention A/S36
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • J. Kaae Holding ApS33.33%
  • Stemik3 Holding ApS50%
Adtention A/S

Management

4 active registrations

Executive management

Executive management at Adtention A/S
NameRoleAppointed
Brian Stein MikkelsenCEO15/09/1989

Board of directors

Board of directors at Adtention A/S
NameRoleAppointed
Brian Stein MikkelsenBoard member15/09/1989
Erik SvanvigChair of the board23/09/2013
Jesper KaaeBoard member27/08/2020
Founders
Niels Henrik Nowak, Anders Balshøj Sørensen, Merete Ley
Former management (15)
Former management at Adtention A/S
NameRoleAppointedResigned
Niels Henrik NowakBoard member15/09/198904/12/2000
Niels Henrik NowakDirector15/09/198903/09/1997
Henning Alf ChristensenDirector15/09/198908/11/1993
Anders Balshøj SørensenBoard member15/09/198914/09/1995
Anders Balshøj SørensenDirector15/09/198914/09/1995
Gert EgBoard member15/09/198923/09/2013
Ernst GenckelBoard member15/09/198917/12/1990
Conny Bæk HansenBoard member15/09/198903/09/1997
Bent KrogBoard member15/09/198910/10/1991
Ulrik BebeBoard member15/09/198903/09/1997
Rene Johannes EgelbergBoard member15/09/198914/09/1995
John MøgelhøjBoard member08/11/199904/12/2000
Leif BrogaardBoard member08/11/199904/12/2000
Charlotte Christel Stein MikkelsenBoard member04/12/200027/08/2020
Dennis Lundhede FrederiksenBoard member27/08/202025/10/2022

Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse

Address and production units

1 active production units

Dalbygade 40F
6000 Kolding

Kolding Municipality · Postcode 6000

Production units
Production unitAddressEmployeesP number
ADTENTION A/SDalbygade 40F, 1, 6000 Kolding361000564307

Purpose

Selskabets formål er at drive virksomhed inden for reklame- og online marketing, webudvikling, serveroptimering og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

58 registered events
20261 changeaccounts 1
  • Annual report for 2026 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20229 changesownership 7 · management 1 · accounts 1
  • J. Kaae Holding ApS registered as owner (33.33%)
  • Stemik3 Holding ApS registered as owner (50%)
  • DL Frederiksen Holding ApS is no longer registered as owner
  • Stemik3 Holding ApS is no longer registered as owner
  • J. Kaae Holding ApS is no longer registered as owner
  • Dennis Lundhede Frederiksen stepped down as board member
  • Annual report for 2022 published
  • Stemik3 Holding ApS registered as owner (50%)
  • ADTENTION HOLDING ApS is no longer registered as owner
20211 changeaccounts 1
  • Annual report for 2021 published
20207 changesmanagement 3 · ownership 4
  • Dennis Lundhede Frederiksen appointed board member
  • Jesper Kaae appointed board member
  • Charlotte Christel Stein Mikkelsen stepped down as board member
  • J. Kaae Holding ApS registered as owner (20%)
  • DL Frederiksen Holding ApS registered as owner (20%)
  • ADTENTION HOLDING ApS registered as owner (50%)
  • ADTENTION HOLDING ApS is no longer registered as owner
20132 changesmanagement 2
  • Erik Svanvig appointed chair of the board
  • Gert Eg stepped down as board member
20081 changeindustry 1
  • Industry changed to Planning and design of advertising campaigns (731110)
20022 changesaddress 1 · name 1
  • Moved to Dalbygade 40F, 1, 6000 Kolding
  • Name changed from ADTENTION REKLAMEBUREAU A/S to ADTENTION A/S
20005 changesmanagement 4 · ownership 1
  • Charlotte Christel Stein Mikkelsen appointed board member
  • John Møgelhøj stepped down as board member
  • Leif Brogaard stepped down as board member
  • Niels Henrik Nowak stepped down as board member
  • ADTENTION HOLDING ApS registered as owner (100%)
19992 changesmanagement 2
  • John Møgelhøj appointed board member
  • Leif Brogaard appointed board member
19973 changesmanagement 3
  • Conny Bæk Hansen stepped down as board member
  • Ulrik Bebe stepped down as board member
  • Niels Henrik Nowak stepped down as director
19953 changesmanagement 3
  • Rene Johannes Egelberg stepped down as board member
  • Anders Balshøj Sørensen stepped down as board member
  • Anders Balshøj Sørensen stepped down as director
19941 changecapital 1
  • Share capital changed from 300,000 DKK to 500,000 DKK
19931 changemanagement 1
  • Henning Alf Christensen stepped down as director
19911 changemanagement 1
  • Bent Krog stepped down as board member
19901 changemanagement 1
  • Ernst Genckel stepped down as board member
198914 changesfounded 1 · management 13
  • Registered as ADTENTION REKLAMEBUREAU A/S
  • Ernst Genckel appointed board member
  • Conny Bæk Hansen appointed board member
  • Bent Krog appointed board member
  • Niels Henrik Nowak appointed board member
  • Rene Johannes Egelberg appointed board member
  • Brian Stein Mikkelsen appointed board member
  • Brian Stein Mikkelsen appointed ceo
  • Ulrik Bebe appointed board member
  • Niels Henrik Nowak appointed director
  • Henning Alf Christensen appointed director
  • Anders Balshøj Sørensen appointed board member
  • Anders Balshøj Sørensen appointed director
  • Gert Eg appointed board member

Related companies

Same industry in Kolding

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction