Active Promotion ApS
Private limited companyCVR 43216678København KActive
Active Promotion ApS is a private limited company, based in København K, active in planning and design of advertising campaigns, founded in 2022. Net profit rose 106% from 2024 to 2025, ending at DKK 456k. Profit has grown three years in a row. Equity grew to DKK 738k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 59% (2024 → 2025), to DKK 2m.
- Net profit rose 106% (2024 → 2025), to DKK 456k.
- Equity rose 88% (2024 → 2025), to DKK 738k.
Employees
- 2 fewer employees than a year earlier: 2 (07/2026) against 4 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | 299 | 946 | 1,235 | 1,968 | +59.3% |
| Operating profit (EBIT) | 136 | 220 | 284 | 598 | +110.5% |
| Profit before tax | 132 | 224 | 292 | 598 | +105% |
| Net profit | 100 | 170 | 222 | 456 | +105.8% |
| Total assets | 250 | 545 | 843 | 1,296 | +53.8% |
| Equity | 140 | 251 | 392 | 738 | +88.2% |
| Liabilities | 110 | 294 | 450 | 558 | +23.8% |
| Cash and cash equivalents | 164 | 336 | 588 | 321 | −45.4% |
| Average number of employees | 0 | 2 | 3 | 4 | +33.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 04/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 29/06/2024 | The company | PDFXBRL |
| 2022 | 22/04/2022 – 31/12/2022 | 27/06/2023 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 31,315of 69,742 Better than 55% | No. 37,584of 69,964 Better than 46% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 288of 633 Better than 55% | No. 260of 634 Better than 59% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 5,795of 16,614 Better than 65% | No. 4,692of 16,661 Better than 72% |
| All companies of type ApS66,508 companies in the comparison | No. 30,355of 66,379 Better than 54% | No. 33,439of 66,505 Better than 50% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Active Promotion ApSDKK 2m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Active Promotion ApSDKK 456k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Active Promotion ApSDKK 738k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Active Promotion ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Ellegaard Klitmøller Invest ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Victor Ellegaard Klitmøller | CEO | 22/04/2022 |
- Founders
- Ellegaard Klitmøller Invest ApS
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsLangebrogade 6V
1411 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Active Promotion ApS | Langebrogade 6V, st, 1411 København K | 2 | 1028195261 |
Purpose
Selskabets formål er drift af reklamebureau og hermed forbundet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
10 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Langebrogade 6V, st, 1411 København K
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Jerichausgade 16, 3. tv, 8000 Aarhus C
20223 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Active Promotion ApS
- ManagementVictor Ellegaard Klitmøller appointed ceo
- OwnershipEllegaard Klitmøller Invest ApS registered as owner (100%)
Related companies
Same industry in København
- WPP Enterprise Solutions MAP A/S497 employees
- Vertic A/S114 employees
- Kunde & Co. A/S109 employees
- Grey Danmark A/S105 employees
- Obsidian Digital A/S94 employees
- Adpeople A/S93 employees
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.