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ZURU Denmark ApS

Private limited companyCVR 42269026København ØActive

ZURU Denmark ApS is a private limited company, based in København Ø, active in wholesale of other household goods n.e.c., founded in 2021. Net profit rose 216% from 2024 to 2025, ending at DKK 2.8m. Equity grew to DKK 5m in 2025. 8 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 4.1m−38.9% vs. 2024
Net profitDKK 2.8m+216.2% vs. 2024
EquityDKK 5m+125.2% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 39% (2024 → 2025), to DKK 4.1m.
  • Net profit rose 216% (2024 → 2025), to DKK 2.8m.
  • Equity rose 125% (2024 → 2025), to DKK 5m.

Employees

  • 2 more employees than a year earlier: 6 (07/2026) against 4 (07/2025).

Management and owners, last 24 months

  • New in management: Michael John Wilding (director, 01/09/2026) and Christian Salvatore Pellone (director, 14/02/2025).
  • Stepped down: Nicholas James Mowbray (director, 01/09/2026) and Christian Salvatore Pellone (director, 01/09/2026).
  • New owners registered: Zuru Netherlands B.V. (28/11/2024).
  • No longer registered as owner: ZURU Inc. (28/11/2024).

Registrations, last 24 months

  • 04/03/2025: Moved to Oslo Plads 2, 2100 København Ø
  • 01/01/2025: Industry changed to Wholesale of other household goods n.e.c. (464990)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m20212022202320242025
EquityNet profit
Financial figures for ZURU Denmark ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit−981,2913,5106,7654,135−38.9%
Operating profit (EBIT)−282−1861,0113,947747−81.1%
Profit before tax−2964851,5431,2673,638+187.2%
Net profit−2313871,1528832,793+216.2%
Total assets47441,39342,70337,72360,204+59.6%
Equity−1911961,3482,2315,024+125.2%
Liabilities66541,19741,35535,49255,180+55.5%
Cash and cash equivalents3646,36810,6818,3526,304−24.5%
Average number of employees123440%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m20212022202320242025
Gross profitMedian, the industry (125 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 8% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for ZURU Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202229/06/2023The companyPDFXBRL
202124/03/2021 – 31/12/202127/06/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

125 companies in the database

Comparison with the other companies in wholesale of other household goods n.e.c. based on the latest financial year.

Gross profitDKK 4.1mNo. 64 of 124
Better than 49% of the companies in the industry
EquityDKK 5mNo. 61 of 125
Better than 52% of the companies in the industry
Number of employees6No. 64 of 125
Better than 49% of the companies in the industry

Industry median: gross profit DKK 4.3m, net profit DKK 423k, equity DKK 4.9m, 5 employees.

DKK 109kDKK 752kDKK 5.2mDKK 36mDKK 130.7mHere
Distribution of gross profit for 118 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 16,558of 69,742
Better than 76%
No. 14,117of 69,964
Better than 80%
Same industry and fewer than 20 employees100 companies in the comparison
No. 39of 99
Better than 61%
No. 36of 100
Better than 65%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 10,171of 33,588
Better than 70%
No. 6,071of 33,687
Better than 82%
All companies of type ApS66,508 companies in the comparison
No. 16,650of 66,379
Better than 75%
No. 11,214of 66,505
Better than 83%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of other household goods n.e.c.
Gross profit
  1. ZURU Denmark ApSDKK 4.1m
  2. Abena A/SDKK 249m
  3. F&H Group A/SDKK 188.7m
Net profit
  1. ZURU Denmark ApSDKK 2.8m
  2. Abena A/S−DKK 36.5m
  3. F&H Group A/S−DKK 59.6m
Equity
  1. ZURU Denmark ApSDKK 5m
  2. Abena A/SDKK 820.9m
  3. F&H Group A/SDKK 83.7m
Employees
  1. ZURU Denmark ApS6
  2. Abena A/S375
  3. F&H Group A/S262

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Zuru Netherlands B.V.100%
ZURU Denmark ApS

Management

3 active registrations

Executive management

Executive management at ZURU Denmark ApS
NameRoleAppointed
Mathew Peter MowbrayDirector23/11/2021
Lars Morel LærkeDirector08/04/2022
Michael John WildingDirector01/09/2026
Founders
Anna Jane Mowbray
Former management (3)
Former management at ZURU Denmark ApS
NameRoleAppointedResigned
Anna Jane MowbrayCEO24/03/202103/11/2021
Nicholas James MowbrayDirector23/11/202101/09/2026
Christian Salvatore PelloneDirector14/02/202501/09/2026

Signing rule: Selskabet tegnes af en direktør.

Address and production units

2 active production units

Oslo Plads 2
2100 København Ø

København Municipality · Postcode 2100

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
ZURU Denmark ApSOslo Plads 2, 2100 København Ø61026980425
ZURU Denmark ApSKuglegårdsvej 2, 1434 København K–1032739160

Purpose

Selskabets formål er engrossalg af legetøj og forbrugsvarer og dermed forbundne aktiviteter.

The purpose is quoted from the register in Danish.

Changes year by year

20 registered events
20264 changesmanagement 3 · accounts 1
  • Michael John Wilding appointed director
  • Christian Salvatore Pellone stepped down as director
  • Nicholas James Mowbray stepped down as director
  • Annual report for 2025 published
20254 changesaccounts 1 · address 1 · management 1 · industry 1
  • Annual report for 2024 published
  • Moved to Oslo Plads 2, 2100 København Ø
  • Christian Salvatore Pellone appointed director
  • Industry changed to Wholesale of other household goods n.e.c. (464990)
20243 changesownership 2 · accounts 1
  • Zuru Netherlands B.V. registered as owner (100%)
  • ZURU Inc. is no longer registered as owner
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaccounts 1 · management 1
  • Annual report for 2021 published
  • Lars Morel Lærke appointed director
20216 changesmanagement 4 · founded 1 · ownership 1
  • Nicholas James Mowbray appointed director
  • Mathew Peter Mowbray appointed director
  • Anna Jane Mowbray stepped down as ceo
  • Registered as ZURU Denmark ApS
  • Anna Jane Mowbray appointed ceo
  • ZURU Inc. registered as owner (100%)

Related companies

Same industry in København

See all →

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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