Play for Life ApS
Private limited companyCVR 29690987København NVActive
Play for Life ApS is a private limited company, based in København NV, active in wholesale of other household goods n.e.c., founded in 2006. Net profit rose 14% from 2024 to 2025, ending at DKK 1.2m. Equity fell to DKK 16.9m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 5% (2024 → 2025), to DKK 3.1m.
- Net profit rose 14% (2024 → 2025), to DKK 1.2m.
- Equity fell 18% (2024 → 2025), to DKK 16.9m.
Registrations, last 24 months
- 01/01/2025: Industry changed to Wholesale of other household goods n.e.c. (464990)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 8,889 | 6,649 | 4,473 | 6,392 | 3,303 | 3,137 | −5% |
| Operating profit (EBIT) | 6,867 | 4,794 | 2,152 | 4,779 | 1,654 | 1,627 | −1.6% |
| Profit before tax | 6,894 | 4,783 | 2,054 | 4,583 | 1,396 | 1,597 | +14.4% |
| Net profit | 5,376 | 3,725 | 1,592 | 3,571 | 1,088 | 1,244 | +14.4% |
| Total assets | 21,406 | 20,104 | 23,722 | 26,460 | 24,374 | 18,649 | −23.5% |
| Equity | 16,332 | 15,056 | 16,000 | 19,572 | 20,659 | 16,904 | −18.2% |
| Liabilities | 5,034 | 5,031 | 7,712 | 6,880 | 3,712 | 1,713 | −53.9% |
| Cash and cash equivalents | 9,267 | 5,488 | 2,563 | 4,132 | 5,812 | 4,975 | −14.4% |
| Average number of employees | 4 | 3 | 4 | 3 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 23/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
125 companies in the databaseComparison with the other companies in wholesale of other household goods n.e.c. based on the latest financial year.
Industry median: gross profit DKK 4.3m, net profit DKK 423k, equity DKK 4.9m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 21,728of 69,742 Better than 69% | No. 6,461of 69,964 Better than 91% |
| Same industry and fewer than 20 employees100 companies in the comparison | No. 47of 99 Better than 53% | No. 12of 100 Better than 89% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 12,724of 24,791 Better than 49% | No. 4,913of 24,909 Better than 80% |
| All companies of type ApS66,508 companies in the comparison | No. 21,520of 66,379 Better than 68% | No. 4,752of 66,505 Better than 93% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of other household goods n.e.c.- Play for Life ApSDKK 3.1m
- Abena A/SDKK 249m
- F&H Group A/SDKK 188.7m
- Play for Life ApSDKK 1.2m
- Abena A/S−DKK 36.5m
- F&H Group A/S−DKK 59.6m
- Play for Life ApSDKK 16.9m
- Abena A/SDKK 820.9m
- F&H Group A/SDKK 83.7m
- Play for Life ApS5
- Abena A/S375
- F&H Group A/S262
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Super Toy Woman ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Stinne Fruelund | Director | 19/07/2006 |
- Auditor
- Buus Jensen I/S Statsautoriserede Revisorer
- Founders
- Stinne Fruelund
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsDalmosevej 26
2400 København NV
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PLAY FOR LIFE ApS | Dalmosevej 26, 2400 København NV | 5 | 1012447678 |
Purpose
Selskabets formål er at drive handels- og konsulentvirksomhed og anden dermed efter ledelsens skøn beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Wholesale of other household goods n.e.c. (464990)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changescapital 1 · merger 1 · accounts 1
- CapitalShare capital changed from 125,000 DKK to 126,000 DKK
- MergerMerger registered in CVR
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20162 changesownership 2
- OwnershipSuper Toy Woman ApS registered as owner (100%)
- OwnershipStinne Fruelund is no longer registered as owner
20121 changeaddress 1
- AddressMoved to Dalmosevej 26, 2400 København NV
20091 changeaddress 1
- AddressMoved to Haderslevgade 22, st, 1671 København V
20081 changeindustry 1
- IndustryIndustry changed to Wholesale of other household goods n.e.c. (464990)
20064 changesaddress 1 · founded 1 · management 1 · ownership 1
- AddressMoved to Stenderupgade 3, 4. th, 1738 København V
- FoundedRegistered as PLAY FOR LIFE ApS
- ManagementStinne Fruelund appointed director
- OwnershipStinne Fruelund registered as owner (100%)
Related companies
Same industry in København
- Orthex Denmark A/S13 employees
- SproutWorld ApS11 employees
- Mattel Northern Europe A/S6 employees
- ZURU Denmark ApS6 employees
- Bloom Studio ApS4 employees
- Packwise Int. ApS3 employees
Largest in the industry
- Abena A/SDKK 249m
- F&H Group A/SDKK 188.7m
- Creativ Company A/SDKK 169.9m
- Bent Brandt A/SDKK 131m
- Plast 1 A/SDKK 116m
- Maki A/SDKK 109.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.