Zo24 ApS

Private limited companyCVR 40928707HerningActive

Zo24 ApS is a private limited company, based in Herning, active in retail sale of clothing, founded in 2019. Equity was negative at the end of 2025 (−DKK 15.4m). The company made a loss in both 2024 and 2025, most recently DKK 7.1m. With 32 employees, the company is about 11 times larger than the industry median.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 1.3m+118% vs. 2024

Net profit−DKK 7.1m−21.4% vs. 2024

Equity−DKK 15.4m−85.2% vs. 2024

Employees32latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit rose 118% (2024 → 2025), to DKK 1.3m.
The loss grew: from DKK 5.8m to DKK 7.1m (2024 → 2025).

Employees

6 more employees than a year earlier: 32 (07/2026) against 26 (07/2025).

Management and owners, last 24 months

Stepped down: Claus Dyrbjerg Mosegaard Vesterby (board member, 21/09/2026).
New owners registered: AH Group Holding ApS (21/09/2026).
No longer registered as owner: Michelle Vesterby ApS (21/09/2026) and AH Group Holding ApS (20/09/2026).

Registrations, last 24 months

01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Zo24 ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	2,234	1,477	5,158	2,378	588	1,282	+118%
Operating profit (EBIT)	112	−1,391	1,742	−3,454	−6,938	−7,495	−8%
Profit before tax	28	−1,476	1,618	−3,875	−7,478	−8,318	−11.2%
Net profit	6	−1,476	1,557	−3,045	−5,846	−7,094	−21.4%
Total assets	2,825	4,978	8,901	8,607	10,739	7,498	−30.2%
Equity	408	−1,068	560	−2,485	−8,330	−15,424	−85.2%
Liabilities	2,418	6,046	8,280	11,026	19,031	22,922	+20.4%
Cash and cash equivalents	663	354	112	447	427	255	−40.3%
Average number of employees	5	6	7	11	15	19	+26.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (937 companies)

Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2025 figures

Negative equity
Equity was −DKK 15.4m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Zo24 ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	13/07/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	10/06/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	05/07/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	22/06/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	11/07/2022	The company	PDF XBRL
2020	13/11/2019 – 31/12/2020	09/07/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 1.3mNo. 485 of 936

Better than 48% of the companies in the industry

Equity−DKK 15.4mNo. 934 of 937

Better than 0% of the companies in the industry

Number of employees32No. 58 of 937

Better than 94% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with 20–49 employees9,922 companies in the comparison	No. 9,392of 9,892 Better than 5%	No. 9,831of 9,922 Better than 1%
Same industry and 20–49 employees47 companies in the comparison	No. 44of 47 Better than 7%	No. 46of 47 Better than 2%
Companies that are between 5 and 14 years old33,679 companies in the comparison	No. 21,128of 33,579 Better than 37%	No. 33,458of 33,678 Better than 1%
All companies of type ApS66,508 companies in the comparison	No. 38,624of 66,379 Better than 42%	No. 66,270of 66,505 Better than 0%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing

Gross profit

Zo24 ApSDKK 1.3m
H & M Hennes & Mauritz A/SDKK 718.7m
Pwt Group A/SDKK 407.4m

Net profit

Zo24 ApS−DKK 7.1m
H & M Hennes & Mauritz A/SDKK 106.2m
Pwt Group A/SDKK 112.3m

Equity

Zo24 ApS−DKK 15.4m
H & M Hennes & Mauritz A/SDKK 299.3m
Pwt Group A/SDKK 283.1m

Employees

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Bæks Invest ApS20%
B Hviid Holding ApS15% · 0% votes
AH Group Holding ApS50% · 66.67% votes

Zo24 ApS

Management

4 active registrations

Executive management

Executive management at Zo24 ApS
Name	Role	Appointed
Morten Daubjerg Bækgaard	Director	16/08/2022

Board of directors

Board of directors at Zo24 ApS
Name	Role	Appointed
Henrik Juel Larsen	Chair of the board	16/08/2022
Morten Daubjerg Bækgaard	Board member	16/08/2022
Bjerke Hviid	Board member	16/08/2022

Auditor: Kreston SR Statsautoriseret Revisionspartnerselskab
Founders: Michelle Dyrbjerg Vesterby, Morten Daubjerg Bækgaard

Former management (5)

Former management at Zo24 ApS
Name	Role	Appointed	Resigned
Morten Daubjerg Bækgaard	CEO	13/11/2019	17/04/2020
Bjarne Jørgensen	Director	17/04/2020	16/08/2022
Bjarne Jørgensen	Board member	17/04/2020	16/08/2022
Claus Dyrbjerg Mosegaard Vesterby	Board member	17/04/2020	21/09/2026
Morten Daubjerg Bækgaard	Chair of the board	17/04/2020	15/08/2022

Signing rule: Selskabet tegnes af bestyrelsesformanden, en direktør sammen med bestyrelsesformanden, eller af den samlede bestyrelse.

Address and production units

1 active production units

Hammershusvej 4C
7400 Herning

Herning Municipality · Postcode 7400

Production units
Production unit	Address	Industry	Employees	P number
ZO24 ApS	Hammershusvej 4C, 7400 Herning	Retail sale of clothing	31	1025227359

Purpose

Virksomhedens formål er at drive Handelsvirksomhed herunder salg af privatelabel tøj, sportstøj, og merchandise.

The purpose is quoted from the register in Danish.

Changes year by year

51 registered events

52019

152020

12021

192022

22023

22024

22025

52026

20265 changesmanagement 1 · ownership 3 · accounts 1

21/09ManagementClaus Dyrbjerg Mosegaard Vesterby stepped down as board member
21/09OwnershipAH Group Holding ApS registered as owner (50%)
21/09OwnershipMichelle Vesterby ApS is no longer registered as owner
20/09OwnershipAH Group Holding ApS is no longer registered as owner
13/07AccountsAnnual report for 2025 published

20252 changesaccounts 1 · industry 1

10/06AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Retail sale of clothing (477110)

20242 changesaddress 1 · accounts 1

11/09AddressMoved to Hammershusvej 4C, 7400 Herning
05/07AccountsAnnual report for 2023 published

20232 changesaddress 1 · accounts 1

13/07AddressMoved to Engdahlsvej 19A, Birk, 7400 Herning
22/06AccountsAnnual report for 2022 published

202219 changescapital 1 · ownership 10 · management 7 · accounts 1

04/11CapitalShare capital changed from 402,000 DKK to 472,942 DKK
04/11OwnershipB Hviid Holding ApS registered as owner (15%)
04/11OwnershipAH Group Holding ApS registered as owner (33.33%)
03/11OwnershipAH Group Holding ApS is no longer registered as owner
16/08ManagementBjerke Hviid appointed board member
16/08ManagementHenrik Juel Larsen appointed chair of the board
16/08ManagementMorten Daubjerg Bækgaard appointed director
16/08ManagementMorten Daubjerg Bækgaard appointed board member
16/08ManagementBjarne Jørgensen stepped down as director
16/08ManagementBjarne Jørgensen stepped down as board member
15/08ManagementMorten Daubjerg Bækgaard stepped down as chair of the board
02/08OwnershipAH Group Holding ApS registered as owner (50%)
02/08OwnershipMichelle Vesterby ApS registered as owner (20%)
01/08OwnershipMichelle Vesterby ApS is no longer registered as owner
01/08OwnershipBJ FINANSIERING ApS is no longer registered as owner
01/08OwnershipBJ HOLDING & INVEST ApS is no longer registered as owner
11/07AccountsAnnual report for 2021 published
27/06OwnershipMichelle Vesterby ApS registered as owner (20%)
27/06OwnershipKeep Smiling Holding ApS is no longer registered as owner

20211 changeaccounts 1

09/07AccountsAnnual report for 2020 published

202015 changesaddress 1 · ownership 8 · capital 1 · management 5

11/06AddressMoved to Engdahlsvej 19A, Birk, 7400 Herning
04/05OwnershipBæks Invest ApS registered as owner (20%)
03/05OwnershipME - Herning 2020 ApS is no longer registered as owner
17/04CapitalShare capital changed from 40,000 DKK to 402,000 DKK
17/04ManagementMorten Daubjerg Bækgaard appointed chair of the board
17/04ManagementBjarne Jørgensen appointed director
17/04ManagementBjarne Jørgensen appointed board member
17/04ManagementClaus Dyrbjerg Mosegaard Vesterby appointed board member
17/04ManagementMorten Daubjerg Bækgaard stepped down as ceo
17/04OwnershipKeep Smiling Holding ApS registered as owner (33.33%)
17/04OwnershipME - Herning 2020 ApS registered as owner (33.33%)
17/04OwnershipBJ FINANSIERING ApS registered as owner (15%)
17/04OwnershipBJ HOLDING & INVEST ApS registered as owner (15%)
17/04OwnershipMorten Daubjerg Bækgaard is no longer registered as owner
17/04OwnershipMichelle Dyrbjerg Vesterby is no longer registered as owner

20195 changesstatus 1 · management 1 · ownership 2 · founded 1

13/11StatusStatus changed to active
13/11ManagementMorten Daubjerg Bækgaard appointed ceo
13/11OwnershipMorten Daubjerg Bækgaard registered as owner (50%)
13/11OwnershipMichelle Dyrbjerg Vesterby registered as owner (50%)
11/11FoundedRegistered as ZO24 ApS

Related companies

Same industry in Herning

Femilet A/S109 employees
Trimar Retail A/S63 employees
Jydepotten, Herning A/S12 employees
Praxis Herning A/S10 employees
D.J. 2.476 Butik 2 ApS7 employees
D.J. 2.476 Butik 1 ApS7 employees

See all →

Same people in management

Bibs Danmark ApSvia Henrik Juel Larsen
Bibs Production ApSvia Henrik Juel Larsen
Keep Smiling ApSvia Michelle Dyrbjerg Vesterby
BBB Ejendomme ApSvia Bjarne Jørgensen
Danmould Production ApSvia Henrik Juel Larsen
Larsen & Eriksen Co. ApSvia Henrik Juel Larsen

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction