Keep Smiling ApS
Private limited companyCVR 42119830HerningActive
Keep Smiling ApS is a private limited company, based in Herning, active in operation of day spas, saunas and steam baths, founded in 2021. Net profit rose 57% from 2024 to 2025, ending at DKK 36,963. With 4 employees, the company is about 4 times larger than the industry median. Equity grew to DKK 137k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 15% (2024 → 2025), to DKK 1m.
- Net profit rose 57% (2024 → 2025), to DKK 36,963.
- Equity rose 37% (2024 → 2025), to DKK 137k.
Employees
- 2 more employees than a year earlier: 4 (07/2026) against 2 (07/2025).
Management and owners, last 24 months
- New owners registered: Keep Smiling Holding ApS (30/06/2025) and Youzone ApS (01/09/2026).
- No longer registered as owner: Keep Smiling Holding ApS (29/06/2025) and Marginal Gains ApS (30/06/2025).
Registrations, last 24 months
- 30/10/2025: Name changed from Vesterby Coaching ApS to Keep Smiling ApS
- 01/01/2025: Industry changed to Operation of day spas, saunas and steam baths (962300)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 425 | 1,161 | 1,052 | 1,239 | 1,049 | −15.3% |
| Operating profit (EBIT) | 89 | 68 | −102 | 43 | 39 | −10.7% |
| Profit before tax | 88 | 67 | −104 | 41 | 37 | −9.5% |
| Net profit | 67 | 52 | −82 | 24 | 37 | +57.2% |
| Total assets | 434 | 241 | 323 | 392 | 315 | −19.6% |
| Equity | 107 | 158 | 77 | 100 | 137 | +36.8% |
| Liabilities | 323 | 79 | 246 | 292 | 177 | −39.2% |
| Cash and cash equivalents | 241 | 95 | 43 | 115 | 54 | −53.3% |
| Average number of employees | 2 | 2 | 3 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 24/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 15/01/2025 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 17/01/2024 | The company | PDFXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 07/02/2023 | The company | PDFXBRL |
| 2021 | 08/02/2021 – 30/09/2021 | 01/03/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
127 companies in the databaseComparison with the other companies in operation of day spas, saunas and steam baths based on the latest financial year.
Industry median: gross profit DKK 709k, net profit DKK 32,259, equity DKK 119k, 1 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 43,929of 69,742 Better than 37% | No. 53,088of 69,964 Better than 24% |
| Same industry and fewer than 20 employees112 companies in the comparison | No. 34of 112 Better than 70% | No. 47of 112 Better than 59% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 22,926of 33,579 Better than 32% | No. 25,311of 33,678 Better than 25% |
| All companies of type ApS66,508 companies in the comparison | No. 42,297of 66,379 Better than 36% | No. 49,227of 66,505 Better than 26% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Operation of day spas, saunas and steam baths- Keep Smiling ApSDKK 1m
- Vicuras DK A/SDKK 31.6m
- AIRE Ancient Baths Copenhagen ApSDKK 25.4m
- Keep Smiling ApSDKK 36,963
- Vicuras DK A/SDKK 5.5m
- AIRE Ancient Baths Copenhagen ApS−DKK 5.5m
- Keep Smiling ApSDKK 137k
- Vicuras DK A/SDKK 9.8m
- AIRE Ancient Baths Copenhagen ApSDKK 45.8m
- Keep Smiling ApS4
- Vicuras DK A/S84
- AIRE Ancient Baths Copenhagen ApS65
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Keep Smiling Holding ApS66.67%
- Youzone ApS25%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Michelle Dyrbjerg Vesterby | CEO | 08/02/2021 |
- Founders
- Keep Smiling Holding ApS, Marginal Gains ApS
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsSønderager Engpark 56
7400 Herning
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Keep Smiling ApS | Sønderager Engpark 56, 7400 Herning | 4 | 1026799194 |
Purpose
Virksomhedens formål er at drive virksomhed med Coaching og anden personlig udvikling, samt enhver virksomhed i relation hertil.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeownership 1
- OwnershipYouzone ApS registered as owner (25%)
20257 changesaccounts 2 · name 1 · ownership 3 · industry 1
- AccountsAnnual report for 2025 published
- NameName changed from Vesterby Coaching ApS to Keep Smiling ApS
- OwnershipKeep Smiling Holding ApS registered as owner (66.67%)
- OwnershipMarginal Gains ApS is no longer registered as owner
- OwnershipKeep Smiling Holding ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Operation of day spas, saunas and steam baths (962300)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changesaddress 2 · accounts 1
- AddressMoved to Sønderager Engpark 56, 7400 Herning
- AddressMoved to Sønderager Engpark 56, 7400 Herning
- AccountsAnnual report for 2021 published
20215 changesaddress 1 · founded 1 · management 1 · ownership 2
- AddressMoved to Sønderager Engpark 56, 7400 Herning
- FoundedRegistered as Vesterby Coaching ApS
- ManagementMichelle Dyrbjerg Vesterby appointed ceo
- OwnershipKeep Smiling Holding ApS registered as owner (66.67%)
- OwnershipMarginal Gains ApS registered as owner (25%)
Related companies
Same industry in Herning
- Ekko A/S36 employees
- Siam traditional thai massage ApS27 employees
- Suwipa Thaimassage ApS5 employees
- Blue Lagoon Spa ApS4 employees
- Nu-on Original Thai Massage ApS2 employees
Same people in management
- Zo24 ApSvia Michelle Dyrbjerg Vesterby
Largest in the industry
- Vicuras DK A/SDKK 31.6m
- AIRE Ancient Baths Copenhagen ApSDKK 25.4m
- Blessing Center Bonus Exclusive A/SDKK 13.3m
- Plug In ApSDKK 10.2m
- Siam traditional thai massage ApSDKK 8.1m
- Ni'mat ApSDKK 7.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.