Worth Keeping ApS
Private limited companyCVR 32441319KolindActive
Worth Keeping ApS is a private limited company, based in Kolind, active in planning and design of advertising campaigns, founded in 2009. Equity was negative at the end of 2025 (−DKK 1m). The company made a loss in both 2024 and 2025, most recently DKK 193k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 779k to DKK 193k (2024 → 2025).
Employees
- 3 fewer employees than a year earlier: 0 (2018) against 3 (2017).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 364 | 310 | 299 | 78 | −733 | 19 | +102.6% |
| Operating profit (EBIT) | 93 | 74 | 145 | −56 | −862 | −400 | +53.6% |
| Profit before tax | 12 | −15 | 65 | −180 | −998 | 87 | +108.7% |
| Net profit | 6 | −9 | 50 | −141 | −779 | −193 | +75.2% |
| Total assets | 1,231 | 1,288 | 1,321 | 1,314 | 711 | 31 | −95.6% |
| Equity | 35 | 26 | 77 | −64 | −843 | −1,036 | −22.9% |
| Liabilities | 1,196 | 1,262 | 1,244 | 1,378 | 1,554 | 1,067 | −31.3% |
| Cash and cash equivalents | 0 | 0 | 0 | 0 | 0 | 21 | +11,291.9% |
| Average number of employees | 2 | 0 | 0 | 0 | 0 | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 1m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 26/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 27/03/2025 | The company | PDF not statedXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 03/04/2024 | The company | PDF not statedXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 31/03/2023 | The company | PDF not statedXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 17/02/2022 | The company | PDF not statedXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 25/02/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
annual figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 62,367of 69,742 Better than 11% | No. 67,214of 69,964 Better than 4% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 600of 633 Better than 5% | No. 619of 634 Better than 2% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 22,427of 24,791 Better than 10% | No. 24,212of 24,909 Better than 3% |
| All companies of type ApS66,508 companies in the comparison | No. 59,942of 66,379 Better than 10% | No. 63,732of 66,505 Better than 4% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Worth Keeping ApSDKK 18,903
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Worth Keeping ApS−DKK 193k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Worth Keeping ApS−DKK 1m
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Worth Keeping ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Anne Steen Holding ApS50%
- Janne Damborg Holding ApS50%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anne Steen | Director | 31/08/2009 |
| Janne Damborg | Director | 31/08/2009 |
- Founders
- Anne Steen Holding ApS, Janne Damborg Holding ApS
Signing rule: Selskabet tegnes af 2 direktører i forening.
Address and production units
1 active production unitsYdesmindevej 9
8560 Kolind
| Production unit | Address | Employees | P number |
|---|---|---|---|
| WORTH KEEPING ApS | Ydesmindevej 9, 8560 Kolind | 2 | 1015479155 |
Purpose
Selskabets formål er at designe og producere 3D lenticular produkter samt dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20182 changesstatus 2
- StatusStatus changed to active
- StatusStatus changed to under compulsory dissolution
20097 changesindustry 2 · founded 1 · management 2 · ownership 2
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
- IndustryIndustry changed to Industriel design og produktdesign (741010)
- FoundedRegistered as WORTH KEEPING ApS
- ManagementAnne Steen appointed director
- ManagementJanne Damborg appointed director
- OwnershipANNE STEEN HOLDING ApS registered as owner (50%)
- OwnershipJANNE DAMBORG HOLDING ApS registered as owner (50%)
Related companies
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.