WhiteOn ApS
Private limited companyCVR 40311181HinnerupActive
WhiteOn ApS is a private limited company, based in Hinnerup, active in retail sale of electrical household appliances, founded in 2019. Net profit rose 357% from 2024 to 2025, ending at DKK 224k. With 9 employees, the company is about 3 times larger than the industry median. Equity grew to DKK 435k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 32% (2024 → 2025), to DKK 2.4m.
- Net profit rose 357% (2024 → 2025), to DKK 224k.
- Equity rose 106% (2024 → 2025), to DKK 435k.
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of electrical household appliances (475400)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −142 | 716 | 620 | 1,436 | 1,791 | 2,368 | +32.2% |
| Operating profit (EBIT) | −444 | −290 | −534 | 95 | – | – | – |
| Profit before tax | −594 | – | −562 | 68 | 49 | 58 | +17.7% |
| Net profit | −594 | −533 | −397 | 68 | 49 | 224 | +357.2% |
| Total assets | 3,313 | 4,237 | 3,937 | 837 | 920 | 1,371 | +49% |
| Equity | 24 | 491 | 94 | 162 | 211 | 435 | +106% |
| Liabilities | 3,288 | 3,746 | 3,843 | 675 | 709 | 937 | +32% |
| Cash and cash equivalents | 859 | 37 | 227 | 200 | 157 | 330 | +109.8% |
| Average number of employees | – | 2 | 3 | 3 | 4 | 5 | +25% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 10/02/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 04/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 17/03/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 23/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 29/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 15/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
158 companies in the databaseComparison with the other companies in retail sale of electrical household appliances based on the latest financial year.
Industry median: gross profit DKK 2.3m, net profit DKK 277k, equity DKK 1.3m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 27,451of 69,742 Better than 61% | No. 43,620of 69,964 Better than 38% |
| Same industry and fewer than 20 employees150 companies in the comparison | No. 68of 150 Better than 55% | No. 102of 150 Better than 32% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 15,313of 33,588 Better than 54% | No. 20,656of 33,687 Better than 39% |
| All companies of type ApS66,508 companies in the comparison | No. 26,787of 66,379 Better than 60% | No. 39,530of 66,505 Better than 41% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of electrical household appliances- WhiteOn ApSDKK 2.4m
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- WhiteOn ApSDKK 224k
- Elgiganten A/SDKK 67.6m
- Power A/SDKK 47.7m
- WhiteOn ApSDKK 435k
- Elgiganten A/SDKK 479.5m
- Power A/SDKK 384.3m
- WhiteOn ApS9
- Elgiganten A/S2,181
- Power A/S1,117
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Bredahl 3 ApS33.33%
- RasmusK ApS33.33%
- WaldSee Holding ApS10%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Philip Bredahl | Director | 01/03/2019 |
| Rasmus Søren Korsgaard | Director | 01/11/2019 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Rasmus Søren Korsgaard | Board member | 20/12/2021 |
| Carl Erik Skovgaard | Chair of the board | 20/12/2021 |
- Founders
- Bredahl 3 ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Rasmus Søren Korsgaard | Director | 01/03/2019 | 01/05/2019 |
Signing rule: Selskabet tegnes af 2 direktører i forening, af 1 bestyrelsesmedlem i forening med 1 direktør, eller af den samlede bestyrelse i forening.
Address and production units
2 active production unitsSkovstien 26
8382 Hinnerup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| WhiteOn ApS | Skovstien 26, Haldum, 8382 Hinnerup | 8 | 1024466279 |
| Gl. Viborgvej | Gammel Viborgvej 11B, st. th, 8381 Tilst | 1 | 1030956431 |
Purpose
Virksomhedens formål er at levere hvidevarer på abonnement.
The purpose is quoted from the register in Danish.
Changes year by year
23 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of electrical household appliances (475400)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20215 changescapital 1 · management 2 · ownership 1 · accounts 1
- CapitalShare capital changed from 800,000 DKK to 888,889 DKK
- ManagementRasmus Søren Korsgaard appointed board member
- ManagementCarl Erik Skovgaard appointed chair of the board
- OwnershipWaldSee Holding ApS registered as owner (10%)
- AccountsAnnual report for 2020 published
20202 changescapital 2
- CapitalShare capital changed from 200,000 DKK to 800,000 DKK
- CapitalShare capital changed from 100,000 DKK to 200,000 DKK
201910 changescapital 1 · management 4 · ownership 2 · address 1 · status 1 · founded 1
- CapitalShare capital changed from 50,000 DKK to 100,000 DKK
- ManagementRasmus Søren Korsgaard appointed director
- OwnershipRasmusK ApS registered as owner (33.33%)
- AddressMoved to Skovstien 26, Haldum, 8382 Hinnerup
- ManagementRasmus Søren Korsgaard stepped down as director
- StatusStatus changed to active
- ManagementRasmus Søren Korsgaard appointed director
- ManagementPhilip Bredahl appointed director
- FoundedRegistered as WhiteOn ApS
- OwnershipBREDAHL 3 ApS registered as owner (33.33%)
Related companies
Same people in management
- Elcon A/Svia Carl Erik Skovgaard
- Alex Andersen. Ølund A/Svia Carl Erik Skovgaard
- Via Biler A/Svia Carl Erik Skovgaard
- Jydsk Planteservice A/Svia Carl Erik Skovgaard
- IRS Denmark A/Svia Carl Erik Skovgaard
- Airteam A/Svia Carl Erik Skovgaard
Largest in the industry
- Elgiganten A/SDKK 764.4m
- Power A/SDKK 430.6m
- Whiteaway A/SDKK 144.1m
- P 1 Kalundborg ApSDKK 24.1m
- Kr. O. Skov A/SDKK 16.1m
- El-salg Center Aalborg A/SDKK 15m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.