What The Fish Hasselager ApS
Private limited companyCVR 44826550HasselagerActive
What The Fish Hasselager ApS is a private limited company, based in Hasselager, active in retail sale of other food, founded in 2024. Net profit fell 28% from 2024 to 2025, ending at DKK 44,628. The company is new and has been registered for 2 years. With 12 employees, the company is about 4 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 217% (2024 → 2025), to DKK 1.1m.
- Net profit fell 28% (2024 → 2025), to DKK 44,628.
- Equity rose 44% (2024 → 2025), to DKK 147k.
Employees
- 2 more employees than a year earlier: 12 (07/2026) against 10 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of other food (472700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 335 | 1,062 | +216.6% |
| Operating profit (EBIT) | 84 | 59 | −29% |
| Profit before tax | 81 | 58 | −28.2% |
| Net profit | 62 | 45 | −27.9% |
| Total assets | 453 | 447 | −1.3% |
| Equity | 102 | 147 | +43.8% |
| Liabilities | 315 | 272 | −13.6% |
| Cash and cash equivalents | 138 | 198 | +43.3% |
| Average number of employees | 1 | 2 | +100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 08/03/2026 | The company | PDF not statedXBRL |
| 2024 | 07/05/2024 – 31/12/2024 | 30/04/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
213 companies in the databaseComparison with the other companies in retail sale of other food based on the latest financial year.
Industry median: gross profit DKK 866k, net profit DKK 31,434, equity DKK 230k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 43,718of 69,742 Better than 37% | No. 52,712of 69,964 Better than 25% |
| Same industry and fewer than 20 employees189 companies in the comparison | No. 71of 189 Better than 63% | No. 107of 189 Better than 44% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 8,805of 16,614 Better than 47% | No. 9,341of 16,661 Better than 44% |
| All companies of type ApS66,508 companies in the comparison | No. 42,092of 66,379 Better than 37% | No. 48,835of 66,505 Better than 27% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of other food- What The Fish Hasselager ApSDKK 1.1m
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- What The Fish Hasselager ApSDKK 44,628
- KaffeK ApSDKK 35.3m
- A.c. Perch's Thehandels Eftf. ApSDKK 8.8m
- What The Fish Hasselager ApSDKK 147k
- KaffeK ApSDKK 45.1m
- A.c. Perch's Thehandels Eftf. ApSDKK 34.3m
- What The Fish Hasselager ApS12
- KaffeK ApS148
- A.c. Perch's Thehandels Eftf. ApS121
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Morten Mikkelsen Holding ApS66.67%
- Søren Klejnstrup Holdning ApS25%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Morten Mikkelsen | Director | 07/05/2024 |
- Founders
- Morten Mikkelsen Holding ApS, Søren Klejnstrup Holdning ApS
Signing rule: Virksomheden tegnes af en direktør.
Address and production units
1 active production unitsHovedvejen 49B
8361 Hasselager
| Production unit | Address | Employees | P number |
|---|---|---|---|
| What The Fish Hasselager ApS | Hovedvejen 49B, 8361 Hasselager | 12 | 1030349586 |
Purpose
Selskabets formål er køb og salg af fødevareprodukter og heraf beslægtede produkter.
The purpose is quoted from the register in Danish.
Changes year by year
7 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of other food (472700)
20244 changesfounded 1 · management 1 · ownership 2
- FoundedRegistered as What The Fish Hasselager ApS
- ManagementMorten Mikkelsen appointed director
- OwnershipMorten Mikkelsen Holding ApS registered as owner (66.67%)
- OwnershipSøren Klejnstrup Holdning ApS registered as owner (25%)
Related companies
Same industry in Aarhus
- KaffeK ApS148 employees
- DG-Group ApS31 employees
- Ren Kost ApS27 employees
- Melcom A/S15 employees
- Il Mercatino ApS13 employees
- Hans & Grete Kaffe - The ApS12 employees
Same people in management
- What The Fish ApSvia Morten Mikkelsen
- What The Fish Stavtrup ApSvia Morten Mikkelsen
Largest in the industry
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Skagenfood A/SDKK 40.3m
- Melcom A/SDKK 21.5m
- Gartnergården Djurs ApSDKK 17.8m
- Casual Day ApSDKK 14.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.