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What The Fish ApS

Private limited companyCVR 42185809ViborgActive

What The Fish ApS is a private limited company, based in Viborg, active in retail sale of other food, founded in 2021. Net profit rose 21% from 2024 to 2025, ending at DKK 1m. Profit has grown three years in a row. With 26 employees, the company is about 9 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 5m+10% vs. 2024
Net profitDKK 1m+20.6% vs. 2024
EquityDKK 1.1m−7.5% vs. 2024
Employees26latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 10% (2024 → 2025), to DKK 5m.
  • Net profit rose 21% (2024 → 2025), to DKK 1m.
  • Equity fell 8% (2024 → 2025), to DKK 1.1m.

Employees

  • 2 fewer employees than a year earlier: 26 (07/2026) against 28 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of other food (472700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m20212022202320242025
EquityNet profit
Financial figures for What The Fish ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit3241,5923,5774,5515,006+10%
Operating profit (EBIT)−1502301,0421,0721,289+20.2%
Profit before tax−1572019451,0881,311+20.5%
Net profit−1231567378491,023+20.6%
Total assets4124691,8492,0231,982−2%
Equity−83748111,1591,072−7.5%
Liabilities4943891,035862909+5.5%
Cash and cash equivalents611891,291827285−65.5%
Average number of employees044770%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m20212022202320242025
Gross profitMedian, the industry (213 companies)

Annual reports

5 financial years
Annual reports for What The Fish ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202416/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202314/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202211/04/2023The companyPDFXBRL
202104/03/2021 – 31/12/202127/06/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

213 companies in the database

Comparison with the other companies in retail sale of other food based on the latest financial year.

Gross profitDKK 5mNo. 18 of 213
Better than 92% of the companies in the industry
EquityDKK 1.1mNo. 50 of 213
Better than 77% of the companies in the industry
Number of employees26No. 33 of 213
Better than 85% of the companies in the industry

Industry median: gross profit DKK 866k, net profit DKK 31,434, equity DKK 230k, 3 employees.

DKK 100kDKK 555kDKK 3.1mDKK 17.1mDKK 53.7mHere
Distribution of gross profit for 195 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 7,688of 9,892
Better than 22%
No. 7,437of 9,922
Better than 25%
Same industry and 20–49 employees17 companies in the comparison
No. 5of 17
Better than 75%
No. 9of 17
Better than 50%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 8,645of 33,588
Better than 74%
No. 14,970of 33,687
Better than 56%
All companies of type ApS66,508 companies in the comparison
No. 13,756of 66,379
Better than 79%
No. 28,640of 66,505
Better than 57%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of other food
Gross profit
  1. What The Fish ApSDKK 5m
  2. KaffeK ApSDKK 95m
  3. A.c. Perch's Thehandels Eftf. ApSDKK 42m
Net profit
  1. What The Fish ApSDKK 1m
  2. KaffeK ApSDKK 35.3m
  3. A.c. Perch's Thehandels Eftf. ApSDKK 8.8m
Equity
  1. What The Fish ApSDKK 1.1m
  2. KaffeK ApSDKK 45.1m
  3. A.c. Perch's Thehandels Eftf. ApSDKK 34.3m
Employees
  1. What The Fish ApS26
  2. KaffeK ApS148
  3. A.c. Perch's Thehandels Eftf. ApS121

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Morten Mikkelsen Holding ApS33.33% · 50% votes
  • Søren Klejnstrup Holdning ApS33.33%
  • Cosmin Mitache Holding ApS20% · 10% votes
What The Fish ApS

Management

1 active registrations

Executive management

Executive management at What The Fish ApS
NameRoleAppointed
Morten MikkelsenDirector04/03/2021
Founders
Holdingselskabet af 03.03.2021 ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Randersvej 66C
8800 Viborg

Viborg Municipality · Postcode 8800

Production units
Production unitAddressEmployeesP number
What The Fish ApSRandersvej 66C, 8800 Viborg261026877179

Purpose

Selskabets formål er køb og salg af fødevareprodukter og heraf beslægtede produkter.

The purpose is quoted from the register in Danish.

Changes year by year

13 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of other food (472700)
20245 changesownership 4 · accounts 1
  • Morten Mikkelsen Holding ApS registered as owner (33.33%)
  • Søren Klejnstrup Holdning ApS registered as owner (33.33%)
  • Cosmin Mitache Holding ApS registered as owner (20%)
  • Holdingselskabet af 03.03.2021 ApS is no longer registered as owner
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20213 changesfounded 1 · management 1 · ownership 1
  • Registered as What The Fish ApS
  • Morten Mikkelsen appointed director
  • Holdingselskabet af 03.03.2021 ApS registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction