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WeMarket A/S

Public limited companyCVR 25133242IkastActive

WeMarket A/S is a public limited company, based in Ikast, active in planning and design of advertising campaigns, founded in 2013. Net profit rose 239% from 2024 to 2025, ending at DKK 7.8m. Profit has grown three years in a row. With 41 employees, the company is about 14 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 24.1m+7.2% vs. 2024
Net profitDKK 7.8m+238.8% vs. 2024
EquityDKK 10.5m+83.3% vs. 2024
Employees41latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 24.1m.
  • Net profit rose 239% (2024 → 2025), to DKK 7.8m.
  • Equity rose 83% (2024 → 2025), to DKK 10.5m.

Employees

  • 2 more employees than a year earlier: 41 (08/2026) against 39 (08/2025).

Management and owners, last 24 months

  • New in management: Kasper Kruse (chair of the board, 20/02/2026), Thomas Haurum (board member, 20/02/2026) and Troels Christen Hansen (board member, 01/09/2026) (+1).
  • Stepped down: Thomas Haurum (board member, 20/11/2024), Daniel Høj (chair of the board, 21/11/2024) and Thomas Haurum (chair of the board, 19/02/2026).

Registrations, last 24 months

  • 04/04/2025: Name changed from WeMarket Ikast A/S to WeMarket A/S
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for WeMarket A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit9,72412,11516,04516,80522,44524,057+7.2%
Operating profit (EBIT)3,0863,4111,7761,8323,4914,004+14.7%
Profit before tax4,1994,4452,7962,2303,0858,764+184.1%
Net profit3,3743,6912,4361,8462,2977,780+238.8%
Total assets10,02516,96416,11513,69614,72615,551+5.6%
Equity3,8655,0575,4933,8395,73610,516+83.3%
Liabilities6,06011,90710,3789,5718,9915,035−44%
Cash and cash equivalents7503,4472,4761,1653,678817−77.8%
Average number of employees182234343938−2.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for WeMarket A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202408/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202201/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202006/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 24.1mNo. 43 of 715
Better than 94% of the companies in the industry
EquityDKK 10.5mNo. 38 of 716
Better than 95% of the companies in the industry
Number of employees41No. 32 of 716
Better than 96% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,080of 9,892
Better than 79%
No. 2,984of 9,922
Better than 70%
Same industry and 20–49 employees56 companies in the comparison
No. 16of 56
Better than 73%
No. 6of 56
Better than 91%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,634of 33,588
Better than 95%
No. 3,616of 33,687
Better than 89%
All companies of type A/S18,025 companies in the comparison
No. 5,160of 17,786
Better than 71%
No. 8,568of 18,024
Better than 52%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. WeMarket A/SDKK 24.1m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. WeMarket A/SDKK 7.8m
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. WeMarket A/SDKK 10.5m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. WeMarket A/S41
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • WM Group ApS100%
WeMarket A/S

Management

6 active registrations

Executive management

Executive management at WeMarket A/S
NameRoleAppointed
Jannick Sylvest TroelsenDirector14/09/2022

Board of directors

Board of directors at WeMarket A/S
NameRoleAppointed
Jannick Sylvest TroelsenBoard member24/10/2018
Albert Crilles Sebastian FunderBoard member09/01/2023
Kasper KruseChair of the board20/02/2026
Thomas HaurumBoard member20/02/2026
Troels Christen HansenBoard member01/09/2026
Founders
Jnpj Holding A/S, Thomas Haurum Holding ApS
Former management (12)
Former management at WeMarket A/S
NameRoleAppointedResigned
Thomas HaurumBoard member28/11/201320/11/2024
Thomas HaurumDirector28/11/201312/08/2019
Peter Jørgen Kodbøl JørgensenChair of the board28/11/201331/01/2020
Jens NørskovBoard member28/11/201324/10/2018
Nicolai NørskovBoard member24/10/201801/08/2022
Simon Kammersgaard LauridsenBoard member24/10/201830/09/2019
Christian Bording HestbekDirector12/08/201914/09/2022
Peter Jørgen Kodbøl JørgensenBoard member01/02/202001/08/2022
Daniel HøjChair of the board01/02/202021/11/2024
Jane Puggaard HougaardBoard member26/10/202123/08/2022
Michael Brock JeppesenBoard member26/10/202123/08/2022
Thomas HaurumChair of the board21/11/202419/02/2026

Signing rule: Selskabet tegnes af en direktør i forening med formanden for bestyrelsen eller af den samlede bestyrelse.

Address and production units

1 active production units

Strøget 38
7430 Ikast

Ikast-Brande Municipality · Postcode 7430

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
WeMarket A/SStrøget 38, 7430 Ikast411018929887

Purpose

Selskabets formål er handelsvirksomhed og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

56 registered events
20265 changesmanagement 4 · accounts 1
  • Troels Christen Hansen appointed board member
  • Annual report for 2025 published
  • Thomas Haurum appointed board member
  • Kasper Kruse appointed chair of the board
  • Thomas Haurum stepped down as chair of the board
20253 changesaccounts 1 · name 1 · industry 1
  • Annual report for 2024 published
  • Name changed from WeMarket Ikast A/S to WeMarket A/S
  • Industry changed to Planning and design of advertising campaigns (731110)
202410 changesmanagement 3 · ownership 5 · name 1 · accounts 1
  • Thomas Haurum appointed chair of the board
  • Daniel Høj stepped down as chair of the board
  • Thomas Haurum stepped down as board member
  • WM Group ApS registered as owner (100%)
  • C. Hestbek Holding ApS is no longer registered as owner
  • JST Herning Holding ApS is no longer registered as owner
  • Sindico Group A/S is no longer registered as owner
  • THOMAS HAURUM HOLDING ApS is no longer registered as owner
  • Name changed from WeMarket A/S to WeMarket Ikast A/S
  • Annual report for 2023 published
20232 changesaccounts 1 · management 1
  • Annual report for 2022 published
  • Albert Crilles Sebastian Funder appointed board member
20229 changesmerger 1 · address 1 · management 6 · accounts 1
  • Merger registered in CVR
  • Moved to Strøget 38, 7430 Ikast
  • Jannick Sylvest Troelsen appointed director
  • Christian Bording Hestbek stepped down as director
  • Jane Puggaard Hougaard stepped down as board member
  • Michael Brock Jeppesen stepped down as board member
  • Peter Jørgen Kodbøl Jørgensen stepped down as board member
  • Nicolai Nørskov stepped down as board member
  • Annual report for 2021 published
20214 changesownership 1 · management 2 · accounts 1
  • C. Hestbek Holding ApS registered as owner (10%)
  • Jane Puggaard Hougaard appointed board member
  • Michael Brock Jeppesen appointed board member
  • Annual report for 2020 published
20204 changesmanagement 3 · industry 1
  • Daniel Høj appointed chair of the board
  • Peter Jørgen Kodbøl Jørgensen appointed board member
  • Peter Jørgen Kodbøl Jørgensen stepped down as chair of the board
  • Industry changed to Planning and design of advertising campaigns (731110)
20195 changesmanagement 3 · name 1 · capital 1
  • Simon Kammersgaard Lauridsen stepped down as board member
  • Christian Bording Hestbek appointed director
  • Thomas Haurum stepped down as director
  • Name changed from WE MARKET ApS to WeMarket A/S
  • Share capital changed from 80,000 DKK to 400,000 DKK
20184 changesmanagement 4
  • Nicolai Nørskov appointed board member
  • Jannick Sylvest Troelsen appointed board member
  • Simon Kammersgaard Lauridsen appointed board member
  • Jens Nørskov stepped down as board member
20171 changeownership 1
  • JST Herning Holding ApS registered as owner (10%)
20161 changeaddress 1
  • Moved to E Christensens Vej 49-53, 7430 Ikast
20141 changeindustry 1
  • Industry changed to Anden it-servicevirksomhed (620900)
20137 changesownership 2 · founded 1 · management 4
  • Sindico Group A/S registered as owner (50%)
  • Registered as WE MARKET ApS
  • Thomas Haurum appointed board member
  • Jens Nørskov appointed board member
  • Peter Jørgen Kodbøl Jørgensen appointed chair of the board
  • Thomas Haurum appointed director
  • THOMAS HAURUM HOLDING ApS registered as owner (25%)

Related companies

Same industry in Ikast-Brande

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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