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Wella Denmark ApS

Private limited companyCVR 37293407BrøndbyActive

Wella Denmark ApS is a private limited company, based in Brøndby, active in wholesale of perfume and cosmetics, founded in 2015. Net profit rose 61% from 2024 to 2025, ending at DKK 1.3m. Equity grew to DKK 4.7m in 2025. Gross profit is higher than that of 82% of the companies in the industry in the database.

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Key figures · financial year 2025

RevenueDKK 68.5m+7.4% vs. 2024
Net profitDKK 1.3m+60.6% vs. 2024
EquityDKK 4.7m+38.2% vs. 2024
Employees14latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 13% (2024 → 2025), to DKK 23.4m.
  • Revenue rose 7% (2024 → 2025), to DKK 68.5m.
  • Net profit rose 61% (2024 → 2025), to DKK 1.3m.
  • Equity rose 38% (2024 → 2025), to DKK 4.7m.

Management and owners, last 24 months

  • New in management: Max Roger Jacques Amen (director, 01/07/2026), Max Roger Jacques Amen (board member, 01/07/2026) and Anna Khokhlova (chair of the board, 01/07/2026) (+1).
  • Stepped down: Johan Knut Björkman (chair of the board, 20/11/2025), Michele Adorni (ceo, 01/07/2026) and Michele Adorni (board member, 01/07/2026) (+1).

Registrations, last 24 months

  • 04/02/2025: Moved to Kirkebjerg Parkvej 9, 2605 Brøndby

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
EquityNet profit
Financial figures for Wella Denmark ApS
202020212022202320242025Change
Revenuenot statednot stated87,17570,72263,73668,463+7.4%
Gross profit17,49918,02233,93229,89327,06623,420−13.5%
Operating profit (EBIT)1,4155649171,1169331,678+79.9%
Profit before tax1,2914098281,2241,0541,680+59.4%
Net profit1,0032806768098091,298+60.6%
Total assets19,20535,60213,37112,26815,02623,450+56.1%
Equity7,1701,1031,7792,5883,3964,695+38.2%
Liabilities12,03534,50011,5929,68011,62918,755+61.3%
Cash and cash equivalents4,34926,1754,2821,1184,4587,860+76.3%
Average number of employees252521201614−12.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35m202020212022202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Wella Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202511/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202419/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202320/12/2023The companyPDF not statedXBRL
202201/07/2021 – 30/06/202212/12/2022The companyPDF not statedXBRL
202101/07/2020 – 30/06/202122/12/2021The companyPDFXBRL
202001/07/2019 – 30/06/202016/10/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121416182008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 23.4mNo. 23 of 126
Better than 82% of the companies in the industry
EquityDKK 4.7mNo. 55 of 126
Better than 57% of the companies in the industry
Number of employees14No. 34 of 126
Better than 74% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 1,200of 69,742
Better than 98%
No. 14,747of 69,964
Better than 79%
Same industry and fewer than 20 employees98 companies in the comparison
No. 3of 98
Better than 98%
No. 28of 98
Better than 72%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,703of 33,588
Better than 95%
No. 6,370of 33,687
Better than 81%
All companies of type ApS66,508 companies in the comparison
No. 2,013of 66,379
Better than 97%
No. 11,767of 66,505
Better than 82%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Wella Denmark ApSDKK 23.4m
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Wella Denmark ApSDKK 1.3m
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Wella Denmark ApSDKK 4.7m
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Wella Denmark ApS14
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Waves UK DivestCo Limited100%
Wella Denmark ApS

Management

4 active registrations

Executive management

Executive management at Wella Denmark ApS
NameRoleAppointed
Max Roger Jacques AmenDirector01/07/2026

Board of directors

Board of directors at Wella Denmark ApS
NameRoleAppointed
Hanne Klausen HamreBoard member26/09/2023
Max Roger Jacques AmenBoard member01/07/2026
Anna KhokhlovaChair of the board01/07/2026
Founders
Jacob Hjortshøj
Former management (21)
Former management at Wella Denmark ApS
NameRoleAppointedResigned
Jacob HjortshøjChair of the board11/12/201526/09/2016
Nicolai Fisker KristiansenBoard member11/12/201526/09/2016
Akiko HasuoBoard member11/12/201526/09/2016
Calvin Lee FiendellDirector11/12/201526/09/2016
Jens Ulrik Egelund-MüllerBoard member26/09/201601/07/2017
Anders Erik NorderChair of the board26/09/201603/06/2019
Juan Christian CanthalCEO26/09/201601/07/2017
Juan Christian CanthalBoard member26/09/201601/07/2017
Kenneth LundskovBoard member01/07/201722/04/2023
Henrik Rolf HaverkampCEO01/07/201715/09/2022
Henrik Rolf HaverkampBoard member01/07/201715/09/2022
Himanshu SaxenaChair of the board03/06/201909/01/2020
Himanshu SaxenaBoard member10/01/202029/11/2020
Alexandra MelzerChair of the board10/01/202015/10/2021
Derek Bernardus Gerardus Franciscus de HooghChair of the board15/10/202131/07/2024
Anya HaarhoffCEO15/09/202229/02/2024
Anya HaarhoffBoard member15/09/202229/02/2024
Johan Knut BjörkmanChair of the board02/08/202420/11/2025
Michele AdorniCEO02/08/202401/07/2026
Michele AdorniBoard member02/08/202401/07/2026
Lyesse Amar MerrirChair of the board20/11/202501/07/2026

Signing rule: Selskabet tegnes af en direktør eller et bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

1 active production units

Kirkebjerg Parkvej 9
2605 Brøndby

Brøndby Municipality · Postcode 2605

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
Wella Denmark ApSKirkebjerg Parkvej 9, 2605 Brøndby131020970339

Purpose

Selskabets formål er at drive virksomhed med køb, salg og distribution af varer og tje-nesteydelser, herunder kosmetik, parfume, hårprodukter og tjenesteydelser til salon og detailhandlen samt andre produkter af enhver art, at fremme salget af disse produkter og tjenesteydelser, inklusive rådgivning, og at udføre anden virksomhed forbundet hermed.

The purpose is quoted from the register in Danish.

Changes year by year

60 registered events
20266 changesmanagement 6
  • Anna Khokhlova appointed chair of the board
  • Max Roger Jacques Amen appointed board member
  • Max Roger Jacques Amen appointed director
  • Lyesse Amar Merrir stepped down as chair of the board
  • Michele Adorni stepped down as ceo
  • Michele Adorni stepped down as board member
20254 changesaccounts 1 · management 2 · address 1
  • Annual report for 2025 published
  • Lyesse Amar Merrir appointed chair of the board
  • Johan Knut Björkman stepped down as chair of the board
  • Moved to Kirkebjerg Parkvej 9, 2605 Brøndby
20247 changesaccounts 1 · management 6
  • Annual report for 2024 published
  • Johan Knut Björkman appointed chair of the board
  • Michele Adorni appointed ceo
  • Michele Adorni appointed board member
  • Derek Bernardus Gerardus Franciscus de Hoogh stepped down as chair of the board
  • Anya Haarhoff stepped down as ceo
  • Anya Haarhoff stepped down as board member
20233 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • Hanne Klausen Hamre appointed board member
  • Kenneth Lundskov stepped down as board member
20226 changesaccounts 1 · management 4 · name 1
  • Annual report for 2022 published
  • Anya Haarhoff appointed ceo
  • Anya Haarhoff appointed board member
  • Henrik Rolf Haverkamp stepped down as board member
  • Henrik Rolf Haverkamp stepped down as ceo
  • Name changed from HFC Prestige International Denmark ApS to Wella Denmark ApS
20213 changesaccounts 1 · management 2
  • Annual report for 2021 published
  • Derek Bernardus Gerardus Franciscus de Hoogh appointed chair of the board
  • Alexandra Melzer stepped down as chair of the board
20208 changesmanagement 4 · ownership 2 · accounts 1 · address 1
  • Himanshu Saxena stepped down as board member
  • Waves UK DivestCo Limited registered as owner (100%)
  • HFC Prestige International Holding Luxembourg SARL is no longer registered as owner
  • Annual report for 2020 published
  • Moved to Kirkebjerg Parkvej 11B, 2605 Brøndby
  • Himanshu Saxena appointed board member
  • Alexandra Melzer appointed chair of the board
  • Himanshu Saxena stepped down as chair of the board
20192 changesmanagement 2
  • Himanshu Saxena appointed chair of the board
  • Anders Erik Norder stepped down as chair of the board
20176 changesmanagement 6
  • Kenneth Lundskov appointed board member
  • Henrik Rolf Haverkamp appointed board member
  • Henrik Rolf Haverkamp appointed ceo
  • Juan Christian Canthal stepped down as board member
  • Juan Christian Canthal stepped down as ceo
  • Jens Ulrik Egelund-Müller stepped down as board member
20169 changesmanagement 8 · capital 1
  • Anders Erik Norder appointed chair of the board
  • Juan Christian Canthal appointed board member
  • Juan Christian Canthal appointed ceo
  • Jens Ulrik Egelund-Müller appointed board member
  • Jacob Hjortshøj stepped down as chair of the board
  • Calvin Lee Fiendell stepped down as director
  • Akiko Hasuo stepped down as board member
  • Nicolai Fisker Kristiansen stepped down as board member
  • Share capital changed from 50,000 DKK to 50,001 DKK
20156 changesfounded 1 · management 4 · ownership 1
  • Registered as HFC Prestige International Denmark ApS
  • Jacob Hjortshøj appointed chair of the board
  • Calvin Lee Fiendell appointed director
  • Akiko Hasuo appointed board member
  • Nicolai Fisker Kristiansen appointed board member
  • HFC Prestige International Holding Luxembourg SARL registered as owner (100%)

Related companies

Same industry in Brøndby

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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