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WeAreSALONSALON ApS

Private limited companyCVR 41512091Aarhus CActive

WeAreSALONSALON ApS is a private limited company, based in Aarhus C, active in industrial design and fashion design, founded in 2020. Net profit rose 53% from 2024 to 2025, ending at DKK 213k. Profit has grown three years in a row.

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Key figures · financial year 2025

Gross profitDKK 1.7m+52.5% vs. 2024
Net profitDKK 213k+53.1% vs. 2024
EquityDKK 1.1m+11.9% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 52% (2024 → 2025), to DKK 1.7m.
  • Net profit rose 53% (2024 → 2025), to DKK 213k.
  • Equity rose 12% (2024 → 2025), to DKK 1.1m.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Industrial design and fashion design (741100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m20212022202320242025
EquityNet profit
Financial figures for WeAreSALONSALON ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit8081,1929571,1341,729+52.5%
Operating profit (EBIT)–18722182269+48.3%
Profit before tax46917510179273+52.3%
Net profit3661357139213+53.1%
Total assets1,1311,3088671,3951,817+30.3%
Equity7669018089471,060+11.9%
Liabilities–40759447757+69.3%
Cash and cash equivalents1,0151,2237731,2771,643+28.7%
Average number of employees033330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m20212022202320242025
Gross profitMedian, the industry (226 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for WeAreSALONSALON ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202508/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202403/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202321/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202227/10/2022The companyPDFXBRL
202110/07/2020 – 30/06/202130/11/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

226 companies in the database

Comparison with the other companies in industrial design and fashion design based on the latest financial year.

Gross profitDKK 1.7mNo. 110 of 226
Better than 52% of the companies in the industry
EquityDKK 1.1mNo. 109 of 226
Better than 52% of the companies in the industry
Number of employees3No. 89 of 226
Better than 61% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 142k, equity DKK 987k, 3 employees.

DKK 100kDKK 746kDKK 5.6mDKK 41.5mDKK 158.3mHere
Distribution of gross profit for 204 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 33,946of 69,742
Better than 51%
No. 32,891of 69,964
Better than 53%
Same industry and fewer than 20 employees200 companies in the comparison
No. 85of 200
Better than 58%
No. 84of 200
Better than 58%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 18,280of 33,588
Better than 46%
No. 15,055of 33,687
Better than 55%
All companies of type ApS66,508 companies in the comparison
No. 32,819of 66,379
Better than 51%
No. 28,799of 66,505
Better than 57%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Industrial design and fashion design
Gross profit
  1. WeAreSALONSALON ApSDKK 1.7m
  2. Muuto A/SDKK 309.3m
  3. Maileg ApSDKK 134.6m
Net profit
  1. WeAreSALONSALON ApSDKK 213k
  2. Muuto A/SDKK 106.2m
  3. Maileg ApSDKK 93.6m
Equity
  1. WeAreSALONSALON ApSDKK 1.1m
  2. Muuto A/SDKK 473.1m
  3. Maileg ApSDKK 182m
Employees
  1. WeAreSALONSALON ApS3
  2. Muuto A/S140
  3. Maileg ApS37

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Delta Hotel ApS15%
  • Mike Bravo ApS66.67%
  • Sierra Bravo ApS15%
WeAreSALONSALON ApS

Management

1 active registrations

Executive management

Executive management at WeAreSALONSALON ApS
NameRoleAppointed
Mette Bjerregaard NørkjærCEO10/07/2020
Founders
Mike Bravo ApS

Signing rule: Selskabet tegnes af én direktør

Address and production units

1 active production units

Park Allé 7
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Production units
Production unitAddressEmployeesP number
WeAreSALONSALON ApSPark Allé 7, kl. mf, 8000 Aarhus C31026026764

Purpose

Selskabets formål er at drive virksomhed med design og salg af tøj, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

16 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Industrial design and fashion design (741100)
20241 changeaccounts 1
  • Annual report for 2024 published
20232 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Park Allé 7, kl. mf, 8000 Aarhus C
20222 changesaccounts 1 · address 1
  • Annual report for 2022 published
  • Moved to Klosterport 4S, 1, 8000 Aarhus C
20216 changesaccounts 1 · ownership 4 · capital 1
  • Annual report for 2021 published
  • Delta Hotel ApS registered as owner (15%)
  • Mike Bravo ApS registered as owner (66.67%)
  • Sierra Bravo ApS registered as owner (15%)
  • Mike Bravo ApS is no longer registered as owner
  • Share capital changed from 40,000 DKK to 400,000 DKK
20203 changesfounded 1 · management 1 · ownership 1
  • Registered as WeAreSALONSALON ApS
  • Mette Bjerregaard Nørkjær appointed ceo
  • Mike Bravo ApS registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction