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Says Who A/S

Public limited companyCVR 35235833EgåActive

Says Who A/S is a public limited company, based in Egå, active in industrial design and fashion design, founded in 2013. Net profit fell 11% from 2024 to 2025, ending at DKK 3.9m. With 14 employees, the company is about 5 times larger than the industry median. Gross profit is higher than that of 90% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 13.3m+0.9% vs. 2024
Net profitDKK 3.9m−10.7% vs. 2024
EquityDKK 4.3m−10.5% vs. 2024
Employees14latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 11% (2024 → 2025), to DKK 3.9m.
  • Equity fell 11% (2024 → 2025), to DKK 4.3m.

Employees

  • 3 more employees than a year earlier: 14 (07/2026) against 11 (07/2025).

Management and owners, last 24 months

  • New in management: Rasmus Djernæs Nielsen (board member, 02/10/2025) and Kasper Schou Meldgaard (chair of the board, 02/10/2025).
  • Stepped down: Kasper Schou Meldgaard (director, 02/10/2025), Carl Erik Skovgaard (board member, 02/10/2025) and Peter Frandsen (chair of the board, 02/10/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Industrial design and fashion design (741100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for Says Who A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit11,68513,91113,21110,33313,13613,255+0.9%
Operating profit (EBIT)5,0817,7975,4172,3355,6725,117−9.8%
Profit before tax5,0537,7485,3732,2345,5925,007−10.5%
Net profit3,9386,0374,1901,7394,3553,891−10.7%
Total assets6,5598,7836,7646,0838,8156,745−23.5%
Equity4,4066,4444,7342,4734,8284,319−10.5%
Liabilities2,1342,3292,0043,5933,9782,423−39.1%
Cash and cash equivalents2,2821,7612,1771,6143,1051,077−65.3%
Average number of employees7––1311110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
Gross profitMedian, the industry (226 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Says Who A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202518/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202121/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202014/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

226 companies in the database

Comparison with the other companies in industrial design and fashion design based on the latest financial year.

Gross profitDKK 13.3mNo. 24 of 226
Better than 90% of the companies in the industry
EquityDKK 4.3mNo. 56 of 226
Better than 76% of the companies in the industry
Number of employees14No. 33 of 226
Better than 86% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 142k, equity DKK 987k, 3 employees.

DKK 100kDKK 746kDKK 5.6mDKK 41.5mDKK 158.3mHere
Distribution of gross profit for 204 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 2,984of 69,742
Better than 96%
No. 15,568of 69,964
Better than 78%
Same industry and fewer than 20 employees200 companies in the comparison
No. 7of 200
Better than 97%
No. 33of 200
Better than 84%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 3,229of 33,588
Better than 90%
No. 6,734of 33,687
Better than 80%
All companies of type A/S18,025 companies in the comparison
No. 7,737of 17,786
Better than 57%
No. 12,068of 18,024
Better than 33%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Industrial design and fashion design
Gross profit
  1. Says Who A/SDKK 13.3m
  2. Muuto A/SDKK 309.3m
  3. Maileg ApSDKK 134.6m
Net profit
  1. Says Who A/SDKK 3.9m
  2. Muuto A/SDKK 106.2m
  3. Maileg ApSDKK 93.6m
Equity
  1. Says Who A/SDKK 4.3m
  2. Muuto A/SDKK 473.1m
  3. Maileg ApSDKK 182m
Employees
  1. Says Who A/S14
  2. Muuto A/S140
  3. Maileg ApS37

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Holding Who ApS50%
  • Say Invest ApS50%
Says Who A/S

Management

4 active registrations

Executive management

Executive management at Says Who A/S
NameRoleAppointed
Nikolaj DuveDirector01/05/2013

Board of directors

Board of directors at Says Who A/S
NameRoleAppointed
Nikolaj DuveBoard member30/08/2023
Rasmus Djernæs NielsenBoard member02/10/2025
Kasper Schou MeldgaardChair of the board02/10/2025
Founders
Kasper Schou Meldgaard, Nikolaj Duve
Former management (5)
Former management at Says Who A/S
NameRoleAppointedResigned
Kasper Schou MeldgaardDirector01/05/201302/10/2025
Carl Erik SkovgaardBoard member18/08/202102/10/2025
Peter FrandsenChair of the board18/08/202102/10/2025
Laura Vilsbæk OlesenBoard member18/08/202114/02/2023
Kasper Schou MeldgaardBoard member14/02/202330/08/2023

Signing rule: Selskabet tegnes af en direktør, den samlede direktion eller én direktør i forening med bestyrelsesformanden.

Address and production units

1 active production units

Muslingevej 40
8250 Egå

Aarhus Municipality · Postcode 8250

Production units
Production unitAddressEmployeesP number
SAYS WHO A/SMuslingevej 40, 8250 Egå141018464485

Purpose

Selskabets formål er at drive virksomhed indenfor rådgivning, design og produktudvik-ling og/eller produktion af møbler, brugsgenstande, belysnings- og indretningsartikler samt eventuel handel hermed, og indretningsdesign, grafisk design og kommunikation til alle brancher samt anden dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20257 changesmanagement 5 · accounts 1 · industry 1
  • Kasper Schou Meldgaard appointed chair of the board
  • Rasmus Djernæs Nielsen appointed board member
  • Peter Frandsen stepped down as chair of the board
  • Carl Erik Skovgaard stepped down as board member
  • Kasper Schou Meldgaard stepped down as director
  • Annual report for 2024 published
  • Industry changed to Industrial design and fashion design (741100)
20241 changeaccounts 1
  • Annual report for 2023 published
20235 changesmanagement 4 · accounts 1
  • Nikolaj Duve appointed board member
  • Kasper Schou Meldgaard stepped down as board member
  • Annual report for 2022 published
  • Kasper Schou Meldgaard appointed board member
  • Laura Vilsbæk Olesen stepped down as board member
20223 changesname 1 · capital 1 · accounts 1
  • Name changed from SAYS WHO ApS to SAYS WHO A/S
  • Share capital changed from 80,000 DKK to 400,000 DKK
  • Annual report for 2021 published
20215 changesaddress 1 · management 3 · accounts 1
  • Moved to Muslingevej 40, 8250 Egå
  • Laura Vilsbæk Olesen appointed board member
  • Peter Frandsen appointed chair of the board
  • Carl Erik Skovgaard appointed board member
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Egå Havvej 21, 8250 Egå
20161 changeaddress 1
  • Moved to Egå Havvej 21, 8250 Egå
20141 changeaddress 1
  • Moved to Mejlgade 46B, 2. tv, 8000 Aarhus C
20135 changesownership 2 · founded 1 · management 2
  • HOLDING WHO ApS registered as owner (50%)
  • SAY INVEST ApS registered as owner (50%)
  • Registered as SAYS WHO ApS
  • Kasper Schou Meldgaard appointed director
  • Nikolaj Duve appointed director

Related companies

Same industry in Aarhus

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction