Waternlife ApS

Private limited companyCVR 35145257JuelsmindeActive

Waternlife ApS is a private limited company, based in Juelsminde, active in wholesale of clothing, founded in 2013. Net profit rose 36% from 2024 to 2025, ending at DKK 68.9m. Profit has grown three years in a row. With 85 employees, the company is about 17 times larger than the industry median.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 126.7m+25.9% vs. 2024

Net profitDKK 68.9m+35.5% vs. 2024

EquityDKK 115.7m+33.3% vs. 2024

Employees85latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit rose 26% (2024 → 2025), to DKK 126.7m.
Net profit rose 36% (2024 → 2025), to DKK 68.9m.
Equity rose 33% (2024 → 2025), to DKK 115.7m.

Employees

13 more employees than a year earlier: 85 (07/2026) against 72 (07/2025).

Registrations, last 24 months

01/01/2025: Industry changed to Wholesale of clothing (464210)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Waternlife ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	30,405	40,441	40,751	67,263	100,645	126,739	+25.9%
Operating profit (EBIT)	22,593	27,677	24,068	43,313	64,847	87,707	+35.3%
Profit before tax	21,918	27,365	22,718	42,787	65,218	88,376	+35.5%
Net profit	17,094	21,349	17,715	33,326	50,828	68,878	+35.5%
Total assets	37,470	74,240	79,686	97,060	129,364	161,849	+25.1%
Equity	26,189	34,538	46,253	71,579	86,823	115,701	+33.3%
Liabilities	11,281	39,702	33,433	25,481	42,541	46,148	+8.5%
Cash and cash equivalents	8,889	558	3,953	18,180	43,728	51,278	+17.3%
Average number of employees	15	25	34	39	51	59	+15.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (356 companies)

Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2025 figures

Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Waternlife ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	19/02/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	26/02/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	13/02/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	23/02/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	14/03/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	15/02/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 126.7mNo. 15 of 356

Better than 96% of the companies in the industry

EquityDKK 115.7mNo. 21 of 356

Better than 94% of the companies in the industry

Number of employees85No. 28 of 356

Better than 92% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with 50–199 employees4,467 companies in the comparison	No. 422of 4,412 Better than 90%	No. 591of 4,466 Better than 87%
Same industry and 50–199 employees32 companies in the comparison	No. 10of 32 Better than 71%	No. 12of 32 Better than 65%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 247of 33,588 Better than 99%	No. 618of 33,687 Better than 98%
All companies of type ApS66,508 companies in the comparison	No. 224of 66,379 Better than 100%	No. 974of 66,505 Better than 99%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing

Gross profit

Waternlife ApSDKK 126.7m
DK Company A/SDKK 2.9bn
Sports Connection ApSDKK 439.2m

Net profit

Waternlife ApSDKK 68.9m
DK Company A/SDKK 309.3m
Sports Connection ApSDKK 315.1m

Equity

Waternlife ApSDKK 115.7m
DK Company A/SDKK 1.3bn
Sports Connection ApSDKK 620.5m

Employees

Waternlife ApS85
DK Company A/S467
Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Aad Holding ApS50%
Ole Christoffer Due Holding ApS25%
3D Holding 2024 ApS15%

Waternlife ApS

Management

6 active registrations

Executive management

Executive management at Waternlife ApS
Name	Role	Appointed
Ole Christoffer Due	Director	20/03/2013
Nicolaj Johan Due	Director	20/03/2013

Board of directors

Board of directors at Waternlife ApS
Name	Role	Appointed
Ole Christoffer Due	Board member	20/03/2013
Nicolaj Johan Due	Board member	19/04/2024
Søren Westh Lonning	Chair of the board	19/04/2024
Bjørn Krog Andersen	Board member	19/04/2024

Auditor: Cedra Godkendt Revisionsaktieselskab
Founders: Ole Christoffer Due Holding ApS, Aad Holding ApS

Former management (1)

Former management at Waternlife ApS
Name	Role	Appointed	Resigned
Nicolaj Johan Due	Chair of the board	20/03/2013	18/04/2024

Signing rule: Selskabet tegnes af direktionen eller af den samlede bestyrelse.

Address and production units

2 active production units

Gramrodevej 13
7130 Juelsminde

Hedensted Municipality · Postcode 7130

Production units
Production unit	Address	Industry	Employees	P number
Waternlife ApS	Danneskiold-Samsøes Allé 41, 1434 København K	Wholesale of clothing	55	1030323889
WATERNLIFE ApS	Gramrodevej 13, 7130 Juelsminde	Wholesale of clothing	35	1018359061

Purpose

Selskabets formål er at fremstille og sælge sportsprodukter og andre produkter relateret hertil.

The purpose is quoted from the register in Danish.

Changes year by year

22 registered events

02015

02016

02017

02018

02019

02020

12021

12022

12023

92024

22025

12026

20261 changeaccounts 1

19/02AccountsAnnual report for 2025 published

20252 changesaccounts 1 · industry 1

26/02AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Wholesale of clothing (464210)

20249 changesownership 3 · merger 1 · management 4 · accounts 1

05/07OwnershipOLE CHRISTOFFER DUE HOLDING ApS registered as owner (25%)
05/07Ownership3D Holding 2024 ApS registered as owner (15%)
04/07OwnershipOLE CHRISTOFFER DUE HOLDING ApS is no longer registered as owner
03/07MergerMerger registered in CVR
19/04ManagementNicolaj Johan Due appointed board member
19/04ManagementSøren Westh Lonning appointed chair of the board
19/04ManagementBjørn Krog Andersen appointed board member
18/04ManagementNicolaj Johan Due stepped down as chair of the board
13/02AccountsAnnual report for 2023 published

20231 changeaccounts 1

23/02AccountsAnnual report for 2022 published

20221 changeaccounts 1

14/03AccountsAnnual report for 2021 published

20211 changeaccounts 1

15/02AccountsAnnual report for 2020 published

20137 changesfounded 1 · management 4 · ownership 2

20/03FoundedRegistered as WATERNLIFE ApS
20/03ManagementNicolaj Johan Due appointed chair of the board
20/03ManagementNicolaj Johan Due appointed director
20/03ManagementOle Christoffer Due appointed board member
20/03ManagementOle Christoffer Due appointed director
20/03OwnershipOLE CHRISTOFFER DUE HOLDING ApS registered as owner (33.33%)
20/03OwnershipAAD HOLDING ApS registered as owner (50%)

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Same people in management

Chr. Hansen A/Svia Søren Westh Lonning
WS Audiology A/Svia Søren Westh Lonning
Oterra A/Svia Søren Westh Lonning
Capital Four Management Fondsmæglerselskab A/Svia Bjørn Krog Andersen
Pleo Technologies A/Svia Søren Westh Lonning
Moalem Weitemeyer Advokatpartnerselskabvia Bjørn Krog Andersen

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVR Report a correction