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Upgrader A/S

Public limited companyCVR 29843848HerlevActive

Upgrader A/S is a public limited company, based in Herlev, active in non-specialised wholesale trade, founded in 2006. The company made a loss in both 2024 and 2025, most recently DKK 1.8m. Equity fell to DKK 10.2m in 2025. Gross profit is higher than that of 78% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 9.2m+25.9% vs. 2024
Net profit−DKK 1.8m+0.6% vs. 2024
EquityDKK 10.2m−19.6% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 26% (2024 → 2025), to DKK 9.2m.
  • The loss got smaller: from DKK 1.8m to DKK 1.8m (2024 → 2025).
  • Equity fell 20% (2024 → 2025), to DKK 10.2m.

Employees

  • 2 fewer employees than a year earlier: 11 (08/2026) against 13 (08/2025).

Management and owners, last 24 months

  • New in management: Robert Bo Jensen (chair of the board, 30/04/2025).
  • Stepped down: Jens Jacob Skibsted (chair of the board, 30/04/2025) and Robert Bo Jensen (chair of the board, 01/07/2026).
  • New owners registered: Mbj Xci-xxv ApS (09/04/2025).

Registrations, last 24 months

  • 17/02/2026: Name changed from MS Branding A/S to Upgrader A/S

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2mDKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16m202020212022202320242025
EquityNet profit
Financial figures for Upgrader A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit9,63413,13812,28413,5847,3229,217+25.9%
Operating profit (EBIT)––4,3975,190−1,591−1,108+30.4%
Profit before tax1,2604,0164,2084,799−2,324−2,295+1.3%
Net profit1,0423,1073,2743,431−1,829−1,818+0.6%
Total assets18,50923,37428,25732,93131,29230,729−1.8%
Equity7,10110,20812,48315,26412,73410,241−19.6%
Liabilities––12,60913,49114,87717,283+16.2%
Cash and cash equivalents01,0323453012–
Average number of employees–012121213+8.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m202020212022202320242025
Gross profitMedian, the industry (348 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Upgrader A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202515/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202416/12/2024The companyPDFXBRL
202301/07/2022 – 30/06/202308/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202212/10/2022The companyPDFXBRL
202101/07/2020 – 30/06/202107/10/2021The companyPDFXBRL
202001/07/2019 – 30/06/202014/10/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

348 companies in the database

Comparison with the other companies in non-specialised wholesale trade based on the latest financial year.

Gross profitDKK 9.2mNo. 78 of 348
Better than 78% of the companies in the industry
EquityDKK 10.2mNo. 80 of 348
Better than 77% of the companies in the industry
Number of employees11No. 63 of 348
Better than 82% of the companies in the industry

Industry median: gross profit DKK 3.2m, net profit DKK 391k, equity DKK 2.6m, 4 employees.

DKK 100kDKK 1.3mDKK 15.7mDKK 197.6mDKK 1.1bnHere
Distribution of gross profit for 323 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 5,530of 69,742
Better than 92%
No. 8,940of 69,964
Better than 87%
Same industry and fewer than 20 employees299 companies in the comparison
No. 37of 299
Better than 88%
No. 46of 299
Better than 85%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 6,369of 24,791
Better than 74%
No. 6,628of 24,909
Better than 73%
All companies of type A/S18,025 companies in the comparison
No. 9,361of 17,786
Better than 47%
No. 8,677of 18,024
Better than 52%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Non-specialised wholesale trade
Gross profit
  1. Upgrader A/SDKK 9.2m
  2. Solar A/SDKK 2.5bn
  3. Wrist Ship Supply A/SDKK 1.6bn
Net profit
  1. Upgrader A/S−DKK 1.8m
  2. Solar A/SDKK 74m
  3. Wrist Ship Supply A/S−DKK 181.6m
Equity
  1. Upgrader A/SDKK 10.2m
  2. Solar A/SDKK 2bn
  3. Wrist Ship Supply A/SDKK 634m
Employees
  1. Upgrader A/S11
  2. Solar A/S856
  3. Wrist Ship Supply A/S253

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Jensen Management ApS66.67%
  • Mbj Xci-xxv ApS20%
Upgrader A/S

Management

3 active registrations

Executive management

Executive management at Upgrader A/S
NameRoleAppointed
Michael Grell SørensenDirector08/08/2012

Board of directors

Board of directors at Upgrader A/S
NameRoleAppointed
Michael WillumsenBoard member06/10/2014
Michael Grell SørensenBoard member06/10/2014
Founders
Jørn Staugaard, MS Branding Holding ApS
Former management (16)
Former management at Upgrader A/S
NameRoleAppointedResigned
Jørn StaugaardBoard member05/09/200618/06/2007
Jørn StaugaardDirector05/09/200618/06/2007
Lars MonbergDirector18/06/200701/07/2009
Johnny Kell VallentinBoard member01/07/200920/03/2012
Johnny Kell VallentinDirector01/07/200908/08/2012
Lars MonbergChair of the board01/07/200929/03/2011
Peter Søren HøghBoard member20/03/201208/08/2012
Johannes Madsen-MygdalChair of the board20/03/201208/08/2012
Morten Vedel Toft SteinleinBoard member28/08/201426/11/2015
Jacob Bannebjerre-LindborgBoard member28/08/201426/11/2015
Claudia LindbyBoard member28/08/201426/11/2015
Ulrik BlinkenbergBoard member06/10/201430/06/2017
Brian Voldsgaard JensenBoard member30/03/201730/06/2018
Jens Jacob SkibstedChair of the board01/07/201730/04/2025
Alexander StrangeBoard member30/01/201928/08/2024
Robert Bo JensenChair of the board30/04/202501/07/2026

Signing rule: Selskabet tegnes af en direktør eller af alle bestyrelsesmedlemmerne i forening.

Address and production units

1 active production units

Ellekær 6A
2730 Herlev

Herlev Municipality · Postcode 2730

Production units
Production unitAddressEmployeesP number
Upgrader A/SEllekær 6A, st, 2730 Herlev111012550827

Purpose

Selskabets formål er at drive handel og industri, samt at besidde aktier og anparter i andre selskaber og forvalte selskabets midler.

The purpose is quoted from the register in Danish.

Changes year by year

60 registered events
20262 changesmanagement 1 · name 1
  • Robert Bo Jensen stepped down as chair of the board
  • Name changed from MS Branding A/S to Upgrader A/S
20254 changesaccounts 1 · management 2 · ownership 1
  • Annual report for 2025 published
  • Robert Bo Jensen appointed chair of the board
  • Jens Jacob Skibsted stepped down as chair of the board
  • MBJ XCI-XXV ApS registered as owner (20%)
20242 changesaccounts 1 · management 1
  • Annual report for 2024 published
  • Alexander Strange stepped down as board member
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20203 changesaccounts 1 · ownership 2
  • Annual report for 2020 published
  • JENSEN MANAGEMENT ApS registered as owner (66.67%)
  • MS Branding Holding ApS is no longer registered as owner
20191 changemanagement 1
  • Alexander Strange appointed board member
20182 changesaddress 1 · management 1
  • Moved to Ellekær 6A, st, 2730 Herlev
  • Brian Voldsgaard Jensen stepped down as board member
20176 changesmanagement 3 · name 1 · capital 1 · merger 1
  • Jens Jacob Skibsted appointed chair of the board
  • Ulrik Blinkenberg stepped down as board member
  • Brian Voldsgaard Jensen appointed board member
  • Name changed from UPGRADER ApS to MS Branding A/S
  • Share capital changed from 127,000 DKK to 500,000 DKK
  • Merger registered in CVR
20161 changeindustry 1
  • Industry changed to Non-specialised wholesale trade (469000)
20155 changesmanagement 3 · address 1 · ownership 1
  • Jacob Bannebjerre-Lindborg stepped down as board member
  • Morten Vedel Toft Steinlein stepped down as board member
  • Claudia Lindby stepped down as board member
  • Moved to Ellekær 6, 2730 Herlev
  • MS Branding Holding ApS registered as owner (100%)
20147 changesmanagement 6 · industry 1
  • Michael Grell Sørensen appointed board member
  • Michael Willumsen appointed board member
  • Ulrik Blinkenberg appointed board member
  • Jacob Bannebjerre-Lindborg appointed board member
  • Morten Vedel Toft Steinlein appointed board member
  • Claudia Lindby appointed board member
  • Industry changed to Databehandling, webhosting og lignende serviceydelser (631100)
20127 changesmanagement 7
  • Michael Grell Sørensen appointed director
  • Johannes Madsen-Mygdal stepped down as chair of the board
  • Peter Søren Høgh stepped down as board member
  • Johnny Kell Vallentin stepped down as director
  • Johannes Madsen-Mygdal appointed chair of the board
  • Peter Søren Høgh appointed board member
  • Johnny Kell Vallentin stepped down as board member
20112 changescapital 1 · management 1
  • Share capital changed from 125,000 DKK to 127,000 DKK
  • Lars Monberg stepped down as chair of the board
20095 changesmanagement 4 · name 1
  • Lars Monberg appointed chair of the board
  • Johnny Kell Vallentin appointed director
  • Johnny Kell Vallentin appointed board member
  • Lars Monberg stepped down as director
  • Name changed from MSB AF 18. JUNI 2007 ApS to UPGRADER ApS
20081 changeindustry 1
  • Industry changed to Wholesale of luggage and leather goods (464930)
20076 changesaddress 2 · name 1 · management 3
  • Moved to Krondalvej 9A, 2610 Rødovre
  • Name changed from MONBERGSØRENSEN BRANDING ApS to MSB AF 18. JUNI 2007 ApS
  • Lars Monberg appointed director
  • Jørn Staugaard stepped down as board member
  • Jørn Staugaard stepped down as director
  • Moved to Jyllandsgade 30, 6400 Sønderborg
20063 changesfounded 1 · management 2
  • Registered as MONBERGSØRENSEN BRANDING ApS
  • Jørn Staugaard appointed board member
  • Jørn Staugaard appointed director

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction