Up 2.0 ApS
Private limited companyCVR 45541584HerlevActive
Up 2.0 ApS is a private limited company, based in Herlev, active in wholesale of clothing, founded in 2025. The company is new and has been registered for 1 years. The latest net result (2025) was DKK 122k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesManagement and owners, last 24 months
- New in management: Sunniva Louise Møller Uggerby (ceo, 14/04/2025).
- New owners registered: STEPUP Holding ApS (29/12/2025), SUNUP Holding ApS (29/12/2025) and Sunniva Louise Møller Uggerby (14/04/2025).
- No longer registered as owner: Sunniva Louise Møller Uggerby (29/12/2025).
Registrations, last 24 months
- 18/08/2026: Moved to Marielundvej 37C, 2. tv, 2730 Herlev
- 26/06/2025: Moved to Søbredden 52A, 2820 Gentofte
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2025–2025 · amounts in DKK thousand| 2025 | Change | |
|---|---|---|
| Revenue | not stated | – |
| Gross profit | 338 | – |
| Operating profit (EBIT) | 71 | – |
| Profit before tax | 161 | – |
| Net profit | 122 | – |
| Total assets | 908 | – |
| Equity | 142 | – |
| Liabilities | 765 | – |
| Cash and cash equivalents | 0 | – |
| Average number of employees | 1 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
1 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 14/04/2025 – 31/12/2025 | 26/06/2026 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
356 companies in the databaseComparison with the other companies in wholesale of clothing based on the latest financial year.
Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 57,094of 69,742 Better than 18% | No. 52,894of 69,964 Better than 24% |
| Same industry and fewer than 20 employees258 companies in the comparison | No. 216of 258 Better than 16% | No. 194of 258 Better than 25% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 12,965of 16,614 Better than 22% | No. 9,422of 16,661 Better than 43% |
| All companies of type ApS66,508 companies in the comparison | No. 54,923of 66,379 Better than 17% | No. 49,025of 66,505 Better than 26% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of clothing- Up 2.0 ApSDKK 338k
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- Up 2.0 ApSDKK 122k
- DK Company A/SDKK 309.3m
- Sports Connection ApSDKK 315.1m
- Up 2.0 ApSDKK 142k
- DK Company A/SDKK 1.3bn
- Sports Connection ApSDKK 620.5m
- Up 2.0 ApS3
- DK Company A/S467
- Sports Connection ApS76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- STEPUP Holding ApS50%
- SUNUP Holding ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Sunniva Louise Møller Uggerby | CEO | 14/04/2025 |
- Founders
- Sunniva Louise Møller Uggerby
Signing rule: Selskabet tegnes af en direktør alene
Address and production units
1 active production unitsMarielundvej 37C
2730 Herlev
| Production unit | Address | Employees | P number |
|---|---|---|---|
| UP 2.0 ApS | Marielundvej 37C, 2. tv, 2730 Herlev | 2 | 1031249313 |
Purpose
Selskabets formål er at sælge og markedsføre bæredygtigt modetøj samt hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
9 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Marielundvej 37C, 2. tv, 2730 Herlev
- AccountsAnnual report for 2025 published
20257 changesownership 4 · address 1 · founded 1 · management 1
- OwnershipSTEPUP Holding ApS registered as owner (50%)
- OwnershipSUNUP Holding ApS registered as owner (50%)
- OwnershipSunniva Louise Møller Uggerby is no longer registered as owner
- AddressMoved to Søbredden 52A, 2820 Gentofte
- FoundedRegistered as UP 2.0 ApS
- ManagementSunniva Louise Møller Uggerby appointed ceo
- OwnershipSunniva Louise Møller Uggerby registered as owner (100%)
Related companies
Same industry in Herlev
- Nimbus Nordic A/S22 employees
- M.s.b. ApS3 employees
- Båstad Danmark ApS2 employees
Largest in the industry
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- DK Company Cph A/SDKK 301.6m
- Sports Group Denmark A/SDKK 266.2m
- Soya Group A/SDKK 236.1m
- Rexholm A/SDKK 199m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.