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Ulsted & Nicolaisen ApS

Private limited companyCVR 30523644HolstebroActive

Ulsted & Nicolaisen ApS is a private limited company, based in Holstebro, active in retail sale of watches and jewellery, founded in 2008. The company went from a profit in 2024 to a loss of DKK 271k in 2025. Gross profit is higher than that of 82% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 4.8m+35.7% vs. 2024
Net profit−DKK 271k−253.4% vs. 2024
EquityDKK 2.5m−9.6% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 36% (2024 → 2025), to DKK 4.8m.
  • Net profit went from a profit of DKK 177k to a loss of DKK 271k (2024 → 2025).
  • Equity fell 10% (2024 → 2025), to DKK 2.5m.

Employees

  • 3 fewer employees than a year earlier: 7 (08/2026) against 10 (08/2025).

Management and owners, last 24 months

  • New in management: Christian Mosegaard Pedersen (board member, 30/09/2026), Alexander Ørum (director, 30/09/2026) and Mike Jensen (chair of the board, 22/10/2026) (+3).
  • Stepped down: Thomas Lykke Ulsted (director, 30/09/2026), Mike Jensen (board member, 21/10/2026) and Alexander Ørum (chair of the board, 21/10/2026).
  • New owners registered: M. J. Holding, Holstebro ApS (30/09/2026), Christian Pedersen Holding ApS (30/09/2026) and AX. Ørum Holding ApS (30/09/2026).
  • No longer registered as owner: T. U. Holding ApS (30/09/2026) and AX. Ørum Holding ApS (29/09/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for Ulsted & Nicolaisen ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6,0207,0434,4823,1283,5674,839+35.7%
Operating profit (EBIT)2,4962,7761,296571443252−43.1%
Profit before tax2,4802,6641,250559262−314−219.8%
Net profit1,9342,068975435177−271−253.4%
Total assets8,7738,8106,9457,47212,65811,503−9.1%
Equity4,2274,3954,3694,8042,8112,540−9.6%
Liabilities4,5474,4162,5672,6569,7668,862−9.3%
Cash and cash equivalents2,2552,2028091,53414790−39.2%
Average number of employees7–97711+57.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (242 companies)

Annual reports

6 financial years
Annual reports for Ulsted & Nicolaisen ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202531/03/2026The companyPDF not statedXBRL
202401/10/2023 – 30/09/202420/03/2025The companyPDFXBRL
202301/10/2022 – 30/09/202306/01/2024The companyPDFXBRL
202201/10/2021 – 30/09/202207/01/2023The companyPDFXBRL
202101/10/2020 – 30/09/202112/01/2022The companyPDFXBRL
202001/10/2019 – 30/09/202026/01/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

242 companies in the database

Comparison with the other companies in retail sale of watches and jewellery based on the latest financial year.

Gross profitDKK 4.8mNo. 44 of 242
Better than 82% of the companies in the industry
EquityDKK 2.5mNo. 87 of 242
Better than 64% of the companies in the industry
Number of employees7No. 31 of 242
Better than 88% of the companies in the industry

Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.

DKK 100kDKK 595kDKK 3.5mDKK 21mDKK 69.1mHere
Distribution of gross profit for 227 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 13,926of 69,742
Better than 80%
No. 21,327of 69,964
Better than 70%
Same industry and fewer than 20 employees220 companies in the comparison
No. 22of 220
Better than 90%
No. 66of 220
Better than 70%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 9,963of 24,791
Better than 60%
No. 13,258of 24,909
Better than 47%
All companies of type ApS66,508 companies in the comparison
No. 14,253of 66,379
Better than 79%
No. 17,687of 66,505
Better than 73%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of watches and jewellery
Gross profit
  1. Ulsted & Nicolaisen ApSDKK 4.8m
  2. Vibholm Guld og Sølv ApSDKK 125.2m
  3. Pilgrim A/SDKK 113.9m
Net profit
  1. Ulsted & Nicolaisen ApS−DKK 271k
  2. Vibholm Guld og Sølv ApSDKK 24.8m
  3. Pilgrim A/SDKK 6.9m
Equity
  1. Ulsted & Nicolaisen ApSDKK 2.5m
  2. Vibholm Guld og Sølv ApSDKK 77.3m
  3. Pilgrim A/SDKK 83m
Employees
  1. Ulsted & Nicolaisen ApS7
  2. Vibholm Guld og Sølv ApS312
  3. Pilgrim A/S416

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • M. J. Holding, Holstebro ApS25%
  • Christian Pedersen Holding ApS25%
  • AX. Ørum Holding ApS50%
Ulsted & Nicolaisen ApS

Management

4 active registrations

Executive management

Executive management at Ulsted & Nicolaisen ApS
NameRoleAppointed
Alexander ØrumDirector30/09/2026

Board of directors

Board of directors at Ulsted & Nicolaisen ApS
NameRoleAppointed
Christian Mosegaard PedersenBoard member30/09/2026
Mike JensenChair of the board22/10/2026
Alexander ØrumBoard member22/10/2026
Founders
K. U. Holding ApS, M. U. Holding ApS
Former management (8)
Former management at Ulsted & Nicolaisen ApS
NameRoleAppointedResigned
Kristian UlstedBoard member24/09/200809/08/2010
Kristian UlstedDirector24/09/200809/08/2010
Søren Michael UlstedChair of the board24/09/200802/12/2016
Thomas Lykke UlstedBoard member24/09/200802/12/2016
Jesper UlstedBoard member09/08/201002/12/2016
Thomas Lykke UlstedDirector09/08/201030/09/2026
Mike JensenBoard member30/09/202621/10/2026
Alexander ØrumChair of the board30/09/202621/10/2026

Signing rule: Selskabet tegnes af bestyrelsesformanden i forening med et bestyrelsesmedlem, eller af den samlede bestyrelse.

Address and production units

1 active production units

Nørregade 51
7500 Holstebro

Holstebro Municipality · Postcode 7500

Production units
Production unitAddressEmployeesP number
Ulsted & Nicolaisen ApSNørregade 51, 7500 Holstebro71014756791

Purpose

Selskabets formål er handel med ure og smykker samt dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

45 registered events
202615 changesmanagement 9 · ownership 5 · accounts 1
  • Mike Jensen appointed chair of the board
  • Alexander Ørum appointed board member
  • Mike Jensen stepped down as board member
  • Alexander Ørum stepped down as chair of the board
  • Mike Jensen appointed board member
  • Alexander Ørum appointed chair of the board
  • Christian Mosegaard Pedersen appointed board member
  • Alexander Ørum appointed director
  • Thomas Lykke Ulsted stepped down as director
  • M. J. HOLDING, HOLSTEBRO ApS registered as owner (25%)
  • AX. Ørum Holding ApS registered as owner (50%)
  • CHRISTIAN PEDERSEN HOLDING ApS registered as owner (25%)
  • T. U. HOLDING ApS is no longer registered as owner
  • AX. Ørum Holding ApS is no longer registered as owner
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of watches and jewellery (477700)
20246 changesname 1 · address 1 · capital 1 · merger 1 · ownership 1 · accounts 1
  • Name changed from ULSTED URE & SMYKKER ApS to Ulsted & Nicolaisen ApS
  • Moved to Nørregade 51, 7500 Holstebro
  • Share capital changed from 125,000 DKK to 250,000 DKK
  • Merger registered in CVR
  • AX. Ørum Holding ApS registered as owner (50%)
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Østergade 6, 7500 Holstebro
20166 changesmanagement 3 · ownership 3
  • Jesper Ulsted stepped down as board member
  • Søren Michael Ulsted stepped down as chair of the board
  • Thomas Lykke Ulsted stepped down as board member
  • T. U. HOLDING ApS registered as owner (50%)
  • T. U. HOLDING ApS is no longer registered as owner
  • M. U. HOLDING ApS is no longer registered as owner
20104 changesmanagement 4
  • Jesper Ulsted appointed board member
  • Thomas Lykke Ulsted appointed director
  • Kristian Ulsted stepped down as board member
  • Kristian Ulsted stepped down as director
20091 changeownership 1
  • T. U. HOLDING ApS registered as owner (66.67%)
20087 changesindustry 1 · founded 1 · management 4 · ownership 1
  • Industry changed to Retail sale of watches and jewellery (477700)
  • Registered as ULSTED URE & SMYKKER ApS
  • Kristian Ulsted appointed board member
  • Kristian Ulsted appointed director
  • Søren Michael Ulsted appointed chair of the board
  • Thomas Lykke Ulsted appointed board member
  • M. U. HOLDING ApS registered as owner (25%)

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction