TheBarBrand ApS
Private limited companyCVR 33056672HolstebroActive
TheBarBrand ApS is a private limited company, based in Holstebro, active in other retail sale of new goods in specialised stores, founded in 2010. Net profit fell 91% from 2024 to 2025, ending at DKK 46,104. Equity fell to DKK 3.2m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 39% (2024 → 2025), to DKK 948k.
- Net profit fell 91% (2024 → 2025), to DKK 46,104.
- Equity fell 38% (2024 → 2025), to DKK 3.2m.
Employees
- 1 more employees than a year earlier: 4 (08/2026) against 3 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other retail sale of new goods in specialised stores (477800)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 16,546 | 411 | 2,081 | 544 | 1,542 | 948 | −38.5% |
| Operating profit (EBIT) | 13,768 | −2,036 | 89 | −860 | 547 | 168 | −69.2% |
| Profit before tax | 13,704 | −2,217 | 57 | −772 | 659 | 59 | −91.1% |
| Net profit | 10,414 | −1,749 | 44 | −603 | 514 | 46 | −91% |
| Total assets | 17,990 | 11,564 | 10,163 | 8,797 | 5,493 | 3,926 | −28.5% |
| Equity | 10,900 | 9,151 | 9,195 | 8,592 | 5,106 | 3,152 | −38.3% |
| Liabilities | 6,973 | 2,413 | 968 | 205 | 387 | 774 | +100.2% |
| Cash and cash equivalents | 1,107 | 21 | 149 | 272 | 649 | 50 | −92.3% |
| Average number of employees | 7 | 4 | 3 | 3 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 38% from 2024 to 2025 (DKK 5.1m to DKK 3.2m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 02/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 11/03/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 26/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 21/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
372 companies in the databaseComparison with the other companies in other retail sale of new goods in specialised stores based on the latest financial year.
Industry median: gross profit DKK 1.2m, net profit DKK 65,694, equity DKK 662k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 45,712of 69,742 Better than 34% | No. 18,780of 69,964 Better than 73% |
| Same industry and fewer than 20 employees339 companies in the comparison | No. 178of 339 Better than 48% | No. 51of 339 Better than 85% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 19,146of 24,791 Better than 23% | No. 12,078of 24,909 Better than 52% |
| All companies of type ApS66,508 companies in the comparison | No. 44,014of 66,379 Better than 34% | No. 15,347of 66,505 Better than 77% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other retail sale of new goods in specialised stores- TheBarBrand ApSDKK 948k
- Zebra A/SDKK 3.2bn
- Hilmer Denmark ApSDKK 104.7m
- TheBarBrand ApSDKK 46,104
- Zebra A/S−DKK 265.1m
- Hilmer Denmark ApSDKK 2m
- TheBarBrand ApSDKK 3.2m
- Zebra A/S−DKK 295.9m
- Hilmer Denmark ApSDKK 6.1m
- TheBarBrand ApS4
- Zebra A/S714
- Hilmer Denmark ApS593
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- H. K. Holding Holstebro ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henrik Kobberup | Director | 05/07/2010 |
- Founders
- H. K. Holding Holstebro ApS, Magama Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Kim Elkjær Sørensen | Director | 05/07/2010 | 30/01/2014 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsSkjernvej 142
7500 Holstebro
Holstebro Municipality · Postcode 7500
Other companies at the address (1)
- Winelife ApSWholesale of wine and spirits
| Production unit | Address | Employees | P number |
|---|---|---|---|
| TheBarBrand ApS | Skjernvej 142, Nr Felding, 7500 Holstebro | 4 | 1016165898 |
Purpose
Selskabets formål er handel og salg til private og erhverv via internet og multi level marketing og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other retail sale of new goods in specialised stores (477800)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20222 changesaddress 1 · accounts 1
- AddressMoved to Skjernvej 142, Nr Felding, 7500 Holstebro
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Nybo Bakke 3, 7500 Holstebro
- AccountsAnnual report for 2020 published
20202 changesaddress 1 · name 1
- AddressMoved to Nybo Bakke 3, 7500 Holstebro
- NameName changed from WAXILIGHT ApS to TheBarBrand ApS
20142 changesownership 1 · management 1
- OwnershipH. K. HOLDING HOLSTEBRO ApS registered as owner (100%)
- ManagementKim Elkjær Sørensen stepped down as director
20103 changesfounded 1 · management 2
- FoundedRegistered as WAXILIGHT ApS
- ManagementKim Elkjær Sørensen appointed director
- ManagementHenrik Kobberup appointed director
Related companies
Same people in management
- Lucky Joe ApSvia Henrik Kobberup
Largest in the industry
- Zebra A/SDKK 3.2bn
- Hilmer Denmark ApSDKK 104.7m
- Bahne Sørensen A/SDKK 98.8m
- Danske Stenhuggerier A/SDKK 87.3m
- Sinful ApSDKK 73.2m
- Dollarstore ApSDKK 52.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.