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Sweet Image ApS

Private limited companyCVR 32281036HelsingørActive

Sweet Image ApS is a private limited company, based in Helsingør, active in wholesale of sugar and chocolate and sugar confectionery, founded in 2009. Equity was negative at the end of 2025 (−DKK 615k). The company made a loss in both 2024 and 2025, most recently DKK 94,120.

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Key figures · financial year 2025

Gross profitDKK 507k+33.2% vs. 2024
Net profit−DKK 94,120+83% vs. 2024
Equity−DKK 615k−18.1% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 33% (2024 → 2025), to DKK 507k.
  • The loss got smaller: from DKK 555k to DKK 94,120 (2024 → 2025).

Employees

  • 1 more employees than a year earlier: 6 (08/2026) against 5 (08/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 700k−DKK 600k−DKK 500k−DKK 400k−DKK 300k−DKK 200k−DKK 100kDKK 0202020212022202320242025
EquityNet profit
Financial figures for Sweet Image ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit278572886505380507+33.2%
Operating profit (EBIT)−253–90−171−22027+112.2%
Profit before tax−2291850−221−512−94+81.6%
Net profit−1801430−221−555−94+83%
Total assets1,5721,4381,2742,0301,7181,834+6.7%
Equity−89−76−4534−521−615−18.1%
Liabilities1,6621,5141,3201,9962,2392,449+9.3%
Cash and cash equivalents118510079196105−46.4%
Average number of employees1122110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (67 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 615k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Sweet Image ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202104/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202021/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456709/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

67 companies in the database

Comparison with the other companies in wholesale of sugar and chocolate and sugar confectionery based on the latest financial year.

Gross profitDKK 507kNo. 60 of 67
Better than 11% of the companies in the industry
Equity−DKK 615kNo. 61 of 67
Better than 9% of the companies in the industry
Number of employees6No. 60 of 67
Better than 11% of the companies in the industry

Industry median: gross profit DKK 5.1m, net profit DKK 686k, equity DKK 3.6m, 6 employees.

DKK 250kDKK 1.5mDKK 9.6mDKK 59.4mDKK 200.2mHere
Distribution of gross profit for 63 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 54,127of 69,742
Better than 22%
No. 66,190of 69,964
Better than 5%
Same industry and fewer than 20 employees44 companies in the comparison
No. 37of 44
Better than 16%
No. 38of 44
Better than 14%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 20,804of 24,791
Better than 16%
No. 24,043of 24,909
Better than 3%
All companies of type ApS66,508 companies in the comparison
No. 52,084of 66,379
Better than 22%
No. 62,661of 66,505
Better than 6%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of sugar and chocolate and sugar confectionery
Gross profit
  1. Sweet Image ApSDKK 507k
  2. Nestle Danmark A/SDKK 367.5m
  3. Haribo Lakrids A/SDKK 226.9m
Net profit
  1. Sweet Image ApS−DKK 94,120
  2. Nestle Danmark A/SDKK 38.9m
  3. Haribo Lakrids A/SDKK 118.5m
Equity
  1. Sweet Image ApS−DKK 615k
  2. Nestle Danmark A/SDKK 85.1m
  3. Haribo Lakrids A/SDKK 174.2m
Employees
  1. Sweet Image ApS6
  2. Nestle Danmark A/S353
  3. Haribo Lakrids A/S87

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Nrs Holding ApS100%
Sweet Image ApS

Management

1 active registrations

Executive management

Executive management at Sweet Image ApS
NameRoleAppointed
Niklas FogDirector01/07/2009
Founders
Niklas Fog, JS Holding 2000 ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Stjernegade 10
3000 Helsingør

Helsingør Municipality · Postcode 3000

Production units
Production unitAddressEmployeesP number
SWEET IMAGE ApSStjernegade 10, 3000 Helsingør61015368361

Purpose

Selskabets formål er at drive virksomhed med rådgivning, reklamekonfekture, sukkervarer, chokolade, kiks og kager samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

13 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeaddress 1
  • Moved to Stjernegade 10, 3000 Helsingør
20141 changeaddress 1
  • Moved to Stjernegade 10, 3000 Helsingør
20103 changesownership 1 · address 1 · name 1
  • NRS HOLDING ApS registered as owner (100%)
  • Moved to Stjernegade 32C, 3000 Helsingør
  • Name changed from STIELER SWEETS ApS to SWEET IMAGE ApS
20092 changesfounded 1 · management 1
  • Registered as STIELER SWEETS ApS
  • Niklas Fog appointed director

Related companies

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction