Chokoland A/S
Public limited companyCVR 21633119StruerActive
Chokoland A/S is a public limited company, based in Struer, active in wholesale of sugar and chocolate and sugar confectionery, founded in 1950. Net profit fell 21% from 2024 to 2025, ending at DKK 10.4m. Measured by gross profit, it ranks no. 4 of 67 companies in the industry in the database. Operations are spread over 3 production units in 3 towns.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 13% (2024 → 2025), to DKK 55.1m.
- Revenue fell 3% (2024 → 2025), to DKK 1.6bn.
- Net profit fell 21% (2024 → 2025), to DKK 10.4m.
- Equity fell 3% (2024 → 2025), to DKK 72.2m.
Employees
- 3 fewer employees than a year earlier: 77 (08/2026) against 80 (08/2025).
Registrations, last 24 months
- 26/11/2024: Moved to Kjeldsmarkvej 3, 7600 Struer
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | 1,418,633 | 1,451,055 | 1,616,459 | 1,678,806 | 1,642,084 | 1,598,842 | −2.6% |
| Gross profit | 55,014 | 43,148 | 56,434 | 61,231 | 63,650 | 55,137 | −13.4% |
| Operating profit (EBIT) | – | – | 16,314 | 17,715 | 21,243 | 13,749 | −35.3% |
| Profit before tax | 15,622 | 5,855 | 16,227 | 17,502 | 17,558 | 13,309 | −24.2% |
| Net profit | 12,181 | 4,565 | 12,676 | 13,649 | 13,278 | 10,430 | −21.4% |
| Total assets | 438,463 | 251,026 | 238,789 | 232,998 | 206,844 | 177,679 | −14.1% |
| Equity | 73,571 | 66,136 | 74,812 | 75,461 | 74,739 | 72,169 | −3.4% |
| Liabilities | 364,050 | 184,135 | 163,226 | 156,729 | 130,523 | 105,338 | −19.3% |
| Cash and cash equivalents | 34,493 | 29,585 | 29,219 | 19,429 | 5,563 | 31 | −99.5% |
| Average number of employees | 85 | 80 | 84 | 90 | 82 | 76 | −7.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/05/2024 – 30/04/2025 | 14/11/2025 | The company | PDF not statedXBRL |
| 2024 | 01/05/2023 – 30/04/2024 | 14/11/2024 | The company | PDFXBRL |
| 2023 | 01/05/2022 – 30/04/2023 | 31/10/2023 | The company | PDFXBRL |
| 2022 | 01/05/2021 – 30/04/2022 | 28/10/2022 | The company | PDFXBRL |
| 2021 | 01/05/2020 – 30/04/2021 | 14/10/2021 | The company | PDFXBRL |
| 2020 | 01/05/2019 – 30/04/2020 | 22/01/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
67 companies in the databaseComparison with the other companies in wholesale of sugar and chocolate and sugar confectionery based on the latest financial year.
Industry median: gross profit DKK 5.1m, net profit DKK 686k, equity DKK 3.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 50–199 employees4,467 companies in the comparison | No. 1,603of 4,412 Better than 64% | No. 897of 4,466 Better than 80% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 1,379of 10,152 Better than 86% | No. 1,583of 10,275 Better than 85% |
| All companies of type A/S18,025 companies in the comparison | No. 2,675of 17,786 Better than 85% | No. 2,821of 18,024 Better than 84% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of sugar and chocolate and sugar confectionery- Chokoland A/SDKK 55.1m
- Nestle Danmark A/SDKK 367.5m
- Haribo Lakrids A/SDKK 226.9m
- Chokoland A/SDKK 10.4m
- Nestle Danmark A/SDKK 38.9m
- Haribo Lakrids A/SDKK 118.5m
- Chokoland A/SDKK 72.2m
- Nestle Danmark A/SDKK 85.1m
- Haribo Lakrids A/SDKK 174.2m
- Chokoland A/S77
- Nestle Danmark A/S353
- Haribo Lakrids A/S87
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterSubsidiaries are shown only if they are in the database.
Management
6 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henning Thuesen Limborg | Director | 01/09/2021 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Elin Düring Larsen | Board member | 15/05/1950 |
| Kenneth Düring Larsen | Board member | 04/03/2019 |
| Jesper Düring Larsen | Board member | 11/06/2019 |
| Carl Erik Larsen | Chair of the board | 01/09/2021 |
| Torben Düring Larsen | Board member | 01/09/2021 |
Former management (15)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Carl Erik Larsen | Board member | 15/05/1950 | 31/08/2021 |
| Carl Erik Larsen | Director | 15/05/1950 | 10/06/2019 |
| Knud Munk Nielsen | Board member | 15/05/1950 | 21/10/1992 |
| Ole Tolstrup Krogsgaard | Board member | 15/05/1950 | 07/06/1988 |
| Peder Bredkjær Engelbrektsen | Board member | 15/05/1950 | 22/06/1992 |
| Flemming Bent Lindeløv | Board member | 15/05/1950 | 01/11/1989 |
| Egon Kristensen | Board member | 15/05/1950 | 21/10/1992 |
| Gunnar Pedersen | Board member | 15/05/1950 | 22/06/1992 |
| Gunnar Pedersen | Director | 15/05/1950 | 22/06/1992 |
| John Rise Nielsen | Board member | 15/05/1950 | 04/03/2019 |
| Svend Sønnichsen | Board member | 15/05/1950 | 21/10/1992 |
| Svend Sønnichsen | Director | 15/05/1950 | 21/10/1992 |
| Carl Erik Larsen | CEO | 11/06/2019 | 01/09/2021 |
| Torben Düring Larsen | Chair of the board | 11/06/2019 | 31/08/2021 |
| Jette Andersen | Director | 11/06/2019 | 30/04/2021 |
Signing rule: Selskabet tegnes af direktøren i forening med bestyrelsesformanden, af direktøren i forening med 2 bestyrelsesmedlemmer eller af den samlede bestyrelse.
Address and production units
3 active production unitsKjeldsmarkvej 3
7600 Struer
Struer Municipality · Postcode 7600
Other companies at the address (1)
- Chokodan Struer ApSRetail sale of tobacco products
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Sügro Syd | Bugattivej 18, 7100 Vejle | 49 | 1015916601 |
| Sügro Sjælland | Greve Main 23, 2670 Greve | 15 | 1015916628 |
| CHOKOLAND A/S | Kjeldsmarkvej 3, 7600 Struer | 13 | 1001537306 |
Purpose
Selskabets formål er at drive handel og andet efter bestyrelsens skøn i forbindelse hermed stående virksomhed, ligesom selskabet skal kunne erhverve fast ejendom.
The purpose is quoted from the register in Danish.
Changes year by year
54 registered events20251 changeaccounts 1
- AccountsAnnual report for 2025 published
20242 changesaddress 1 · accounts 1
- AddressMoved to Kjeldsmarkvej 3, 7600 Struer
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
202110 changesaccounts 2 · management 7 · name 1
- AccountsAnnual report for 2021 published
- ManagementTorben Düring Larsen appointed board member
- ManagementCarl Erik Larsen appointed chair of the board
- ManagementHenning Thuesen Limborg appointed director
- ManagementCarl Erik Larsen stepped down as ceo
- ManagementTorben Düring Larsen stepped down as chair of the board
- ManagementCarl Erik Larsen stepped down as board member
- ManagementJette Andersen stepped down as director
- AccountsAnnual report for 2020 published
- NameName changed from CHOKOLAND STRUER A/S to CHOKOLAND A/S
20198 changesmanagement 7 · merger 1
- ManagementTorben Düring Larsen appointed chair of the board
- ManagementJesper Düring Larsen appointed board member
- ManagementJette Andersen appointed director
- ManagementCarl Erik Larsen appointed ceo
- ManagementCarl Erik Larsen stepped down as director
- ManagementKenneth Düring Larsen appointed board member
- ManagementJohn Rise Nielsen stepped down as board member
- MergerMerger registered in CVR
20151 changemerger 1
- MergerMerger registered in CVR
20093 changescapital 1 · merger 1 · ownership 1
- CapitalShare capital changed from 1,000,000 DKK to 10,000,000 DKK
- MergerMerger registered in CVR
- OwnershipCHOKODAN STRUER ApS registered as owner (100%)
20081 changeindustry 1
- IndustryIndustry changed to Wholesale of sugar and chocolate and sugar confectionery (463600)
19961 changecapital 1
- CapitalShare capital changed from 300,000 DKK to 1,000,000 DKK
19928 changesname 1 · management 7
- NameName changed from ROYAL DANE A/S to CHOKOLAND STRUER A/S
- ManagementSvend Sønnichsen stepped down as director
- ManagementSvend Sønnichsen stepped down as board member
- ManagementKnud Munk Nielsen stepped down as board member
- ManagementEgon Kristensen stepped down as board member
- ManagementGunnar Pedersen stepped down as director
- ManagementPeder Bredkjær Engelbrektsen stepped down as board member
- ManagementGunnar Pedersen stepped down as board member
19911 changename 1
- NameName changed from NORMEAT A/S to ROYAL DANE A/S
19891 changemanagement 1
- ManagementFlemming Bent Lindeløv stepped down as board member
19881 changemanagement 1
- ManagementOle Tolstrup Krogsgaard stepped down as board member
195014 changesfounded 1 · management 13
- FoundedRegistered as NORMEAT A/S
- ManagementGunnar Pedersen appointed director
- ManagementJohn Rise Nielsen appointed board member
- ManagementCarl Erik Larsen appointed board member
- ManagementSvend Sønnichsen appointed director
- ManagementElin Düring Larsen appointed board member
- ManagementSvend Sønnichsen appointed board member
- ManagementCarl Erik Larsen appointed director
- ManagementKnud Munk Nielsen appointed board member
- ManagementOle Tolstrup Krogsgaard appointed board member
- ManagementPeder Bredkjær Engelbrektsen appointed board member
- ManagementFlemming Bent Lindeløv appointed board member
- ManagementEgon Kristensen appointed board member
- ManagementGunnar Pedersen appointed board member
Related companies
Same people in management
- Tivoli A/Svia Flemming Bent Lindeløv
- H. Lundbeck A/Svia Flemming Bent Lindeløv
- Aktieselskabet Th. Wessel & Vett. Magasin Du Nordvia Ole Tolstrup Krogsgaard
- Chr. Hansen A/Svia Flemming Bent Lindeløv
- Aleris A/Svia Ole Tolstrup Krogsgaard
- Mch A/Svia Gunnar Pedersen
Largest in the industry
- Nestle Danmark A/SDKK 367.5m
- Haribo Lakrids A/SDKK 226.9m
- Cloetta Danmark ApSDKK 157.3m
- Perfetti Van Melle Danmark ApSDKK 43.8m
- TC Brød ApSDKK 41.3m
- Bon Coca P/SDKK 37.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.