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Superb ApS

Private limited companyCVR 39478021FrederiksbergActive

Superb ApS is a private limited company, based in Frederiksberg, active in other software publishing, founded in 2018. The company made a loss in both 2024 and 2025, most recently DKK 11.8m. With 25 employees, the company is about 6 times larger than the industry median. Equity fell to DKK 1.9m in 2025.

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Key figures · financial year 2025

Gross profitDKK 12.5m+24% vs. 2024
Net profit−DKK 11.8m+45% vs. 2024
EquityDKK 1.9m−64.8% vs. 2024
Employees25latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 24% (2024 → 2025), to DKK 12.5m.
  • The loss got smaller: from DKK 21.4m to DKK 11.8m (2024 → 2025).
  • Equity fell 65% (2024 → 2025), to DKK 1.9m.

Employees

  • 3 fewer employees than a year earlier: 25 (07/2026) against 28 (07/2025).

Management and owners, last 24 months

  • New in management: Zaedo Musa Hajaya (board member, 30/04/2026), Per Caspar Sjöstrand (board member, 09/07/2026) and Susanne Brønnum-Hyttel (chair of the board, 14/09/2026) (+2).
  • Stepped down: Anton Erik Axel Norrman (board member, 09/07/2026), Zaedo Musa Hajaya (deputy chair, 30/10/2024) and Björn Arne Lindberg (chair of the board, 31/10/2024) (+3).

Registrations, last 24 months

  • 24/02/2026: Moved to Nordre Fasanvej 108B, 2. th, 2000 Frederiksberg

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 60m−DKK 40m−DKK 20mDKK 0DKK 20mDKK 40mDKK 60m202020212022202320242025
EquityNet profit
Financial figures for Superb ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,646−9,006−27,1226,09810,09412,511+24%
Operating profit (EBIT)−8,354−27,556−61,912−15,740−18,801−6,942+63.1%
Profit before tax−9,032−28,117−62,909−17,469−21,366−11,761+45%
Net profit−8,051−24,872−59,393−12,337−21,366−11,761+45%
Total assets15,06861,30918,56859,23836,53247,459+29.9%
Equity−3,92451,210−8,18326,6375,2711,856−64.8%
Liabilities18,99210,09926,75032,60131,26145,603+45.9%
Cash and cash equivalents3,31847,7627,0098,6884,6543,386−27.2%
Average number of employees1126105231925+31.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 30m−DKK 25m−DKK 20m−DKK 15m−DKK 10m−DKK 5mDKK 0DKK 5mDKK 10mDKK 15m202020212022202320242025
Gross profitMedian, the industry (499 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 6 years in a row

    Net result has been negative in 2020–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 65% from 2024 to 2025 (DKK 5.3m to DKK 1.9m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 4% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Superb ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202510/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/07/2026The companyPDF not statedXBRL
202301/01/2023 – 31/12/202330/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202205/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202005/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

499 companies in the database

Comparison with the other companies in other software publishing based on the latest financial year.

Gross profitDKK 12.5mNo. 117 of 494
Better than 76% of the companies in the industry
EquityDKK 1.9mNo. 215 of 499
Better than 57% of the companies in the industry
Number of employees25No. 65 of 499
Better than 87% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 42,450, equity DKK 1.1m, 4 employees.

DKK 100kDKK 1.2mDKK 14.1mDKK 168.1mDKK 875.9mHere
Distribution of gross profit for 427 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 4,917of 9,892
Better than 50%
No. 6,660of 9,922
Better than 33%
Same industry and 20–49 employees64 companies in the comparison
No. 48of 63
Better than 24%
No. 53of 64
Better than 17%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 3,437of 33,588
Better than 90%
No. 11,289of 33,687
Better than 66%
All companies of type ApS66,508 companies in the comparison
No. 4,573of 66,379
Better than 93%
No. 21,420of 66,505
Better than 68%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other software publishing
Gross profit
  1. Superb ApSDKK 12.5m
  2. Milestone Systems A/SDKK 2bn
  3. Visma e-conomic A/SDKK 880.2m
Net profit
  1. Superb ApS−DKK 11.8m
  2. Milestone Systems A/SDKK 183.4m
  3. Visma e-conomic A/SDKK 456.2m
Equity
  1. Superb ApSDKK 1.9m
  2. Milestone Systems A/SDKK 1.7bn
  3. Visma e-conomic A/SDKK 471.5m
Employees
  1. Superb ApS25
  2. Milestone Systems A/S531
  3. Visma e-conomic A/S456

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Superb Group ApS33.33%
  • SEED Capital Denmark III K/S15%
  • Kinnevik Online AB25%
Superb ApS

Management

6 active registrations

Executive management

Executive management at Superb ApS
NameRoleAppointed
Zaedo Musa HajayaCEO05/04/2018

Board of directors

Board of directors at Superb ApS
NameRoleAppointed
Martin Khoshsoda JensenBoard member03/05/2018
Christian BrøndumBoard member03/04/2024
Zaedo Musa HajayaBoard member30/04/2026
Per Caspar SjöstrandBoard member09/07/2026
Susanne Brønnum-HyttelChair of the board14/09/2026
Founders
Superb Group ApS
Former management (11)
Former management at Superb ApS
NameRoleAppointedResigned
Zaedo Musa HajayaChair of the board03/05/201831/07/2021
Alexander Korre Viterbo-HortenBoard member03/05/201803/05/2021
Ashish AgrawalBoard member03/05/201801/04/2019
Björn Arne LindbergBoard member17/03/202031/07/2021
Niels Vejrup CarlsenBoard member03/05/202101/12/2023
Anton Erik Axel NorrmanBoard member03/05/202109/07/2026
Zaedo Musa HajayaDeputy chair01/08/202130/10/2024
Björn Arne LindbergChair of the board01/08/202131/10/2024
Susanne Brønnum-HyttelBoard member26/01/202413/09/2026
Zaedo Musa HajayaChair of the board31/10/202429/04/2026
Patrick Oliver SchmidtChair of the board30/04/202614/09/2026

Signing rule: Selskabet tegnes af tre bestyrelsesmedlemmer eller af Selskabets administrerende direktør og bestyrelsesformanden i forening.

Address and production units

1 active production units

Nordre Fasanvej 108B
2000 Frederiksberg

Frederiksberg Municipality · Postcode 2000

Production units
Production unitAddressEmployeesP number
Superb ApSNordre Fasanvej 108B, 2. th, 2000 Frederiksberg261023513273

Purpose

Selskabets formål er udvikling og salg af en software platform indenfor Guest Experience Management.

The purpose is quoted from the register in Danish.

Changes year by year

65 registered events
202611 changesmanagement 8 · accounts 2 · address 1
  • Susanne Brønnum-Hyttel appointed chair of the board
  • Patrick Oliver Schmidt stepped down as chair of the board
  • Susanne Brønnum-Hyttel stepped down as board member
  • Annual report for 2025 published
  • Per Caspar Sjöstrand appointed board member
  • Anton Erik Axel Norrman stepped down as board member
  • Annual report for 2024 published
  • Zaedo Musa Hajaya appointed board member
  • Patrick Oliver Schmidt appointed chair of the board
  • Zaedo Musa Hajaya stepped down as chair of the board
  • Moved to Nordre Fasanvej 108B, 2. th, 2000 Frederiksberg
20246 changesmanagement 5 · accounts 1
  • Zaedo Musa Hajaya appointed chair of the board
  • Björn Arne Lindberg stepped down as chair of the board
  • Zaedo Musa Hajaya stepped down as deputy chair
  • Annual report for 2023 published
  • Christian Brøndum appointed board member
  • Susanne Brønnum-Hyttel appointed board member
202312 changesmanagement 1 · address 1 · accounts 1 · capital 1 · ownership 8
  • Niels Vejrup Carlsen stepped down as board member
  • Moved to Rahbeks Alle 21, 1801 Frederiksberg C
  • Annual report for 2022 published
  • Share capital changed from 75,732 DKK to 93,301 DKK
  • Superb Group ApS registered as owner (33.33%)
  • Kinnevik Online AB registered as owner (25%)
  • SEED Capital Denmark III K/S registered as owner (15%)
  • Superb ApS is no longer registered as owner
  • Knight Growth Fund II Coöperatief U.A. is no longer registered as owner
  • Superb Group ApS is no longer registered as owner
  • SEED Capital Denmark III K/S is no longer registered as owner
  • Kinnevik Online AB is no longer registered as owner
20221 changeaccounts 1
  • Annual report for 2021 published
202122 changesmanagement 7 · accounts 1 · capital 2 · ownership 12
  • Zaedo Musa Hajaya appointed deputy chair
  • Björn Arne Lindberg appointed chair of the board
  • Björn Arne Lindberg stepped down as board member
  • Zaedo Musa Hajaya stepped down as chair of the board
  • Annual report for 2020 published
  • Share capital changed from 80,732 DKK to 75,732 DKK
  • Superb Group ApS registered as owner (50%)
  • SEED Capital Denmark III K/S registered as owner (10%)
  • Superb ApS registered as owner (5%)
  • SEED Capital Denmark III K/S is no longer registered as owner
  • Superb Group ApS is no longer registered as owner
  • Superb ApS is no longer registered as owner
  • Share capital changed from 50,002 DKK to 80,732 DKK
  • Niels Vejrup Carlsen appointed board member
  • Anton Erik Axel Norrman appointed board member
  • Alexander Korre Viterbo-Horten stepped down as board member
  • SEED Capital Denmark III K/S registered as owner (5%)
  • Superb Group ApS registered as owner (33.33%)
  • Superb ApS registered as owner (10%)
  • Kinnevik Online AB registered as owner (20%)
  • Knight Growth Fund II Coöperatief U.A. registered as owner (5%)
  • Superb Group ApS is no longer registered as owner
20203 changesaddress 1 · management 1 · industry 1
  • Moved to Højbro Plads 10, 1200 København K
  • Björn Arne Lindberg appointed board member
  • Industry changed to Other software publishing (582900)
20191 changemanagement 1
  • Ashish Agrawal stepped down as board member
20189 changesaddress 1 · capital 1 · management 5 · founded 1 · ownership 1
  • Moved to Vesterbrogade 67, 1. th, 1620 København V
  • Share capital changed from 50,000 DKK to 50,002 DKK
  • Alexander Korre Viterbo-Horten appointed board member
  • Zaedo Musa Hajaya appointed chair of the board
  • Martin Khoshsoda Jensen appointed board member
  • Ashish Agrawal appointed board member
  • Registered as Superb ApS
  • Zaedo Musa Hajaya appointed ceo
  • Superb Group ApS registered as owner (100%)

Related companies

Same industry in Frederiksberg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction