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Straight Horse ApS

Private limited companyCVR 28149794AllerødActive

Straight Horse ApS is a private limited company, based in Allerød, active in other business support service activities n.e.c., founded in 2004. Net profit rose 4820% from 2024 to 2025, ending at DKK 11.2m.

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Key figures · financial year 2025

Gross profit−DKK 824k+19.6% vs. 2024
Net profitDKK 11.2m+4,820.2% vs. 2024
EquityDKK 82.3m+14.5% vs. 2024
Employees4latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit rose 4,820% (2024 → 2025), to DKK 11.2m.
  • Equity rose 15% (2024 → 2025), to DKK 82.3m.

Employees

  • 1 more employees than a year earlier: 4 (08/2026) against 3 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)
  • 13/12/2024: Merger registered in CVR

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 20mDKK 0DKK 20mDKK 40mDKK 60mDKK 80m202020212022202320242025
EquityNet profit
Financial figures for Straight Horse ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,0552,884−2,402−1,894−1,025−824+19.6%
Operating profit (EBIT)1,6081,444−3,760−3,268−2,636−2,272+13.8%
Profit before tax5,4755,1037,961−6,142−18911,772+6,325.5%
Net profit4,9013,6447,282−6,28422811,235+4,820.2%
Total assets104,86899,276100,86388,60474,71385,870+14.9%
Equity67,70071,28778,51372,16971,89882,333+14.5%
Liabilities37,16927,91721,15414,6787251,250+72.3%
Cash and cash equivalents904552,9065981,2171,287+5.8%
Average number of employees1222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3m202020212022202320242025
Gross profitMedian, the industry (224 companies)

Annual reports

6 financial years
Annual reports for Straight Horse ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202511/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202326/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202212/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202109/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202031/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

224 companies in the database

Comparison with the other companies in other business support service activities n.e.c. based on the latest financial year.

Gross profit−DKK 824kNo. 221 of 223
Better than 1% of the companies in the industry
EquityDKK 82.3mNo. 4 of 224
Better than 99% of the companies in the industry
Number of employees4No. 116 of 224
Better than 48% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.

DKK 100kDKK 576kDKK 3.3mDKK 19.1mDKK 61.3m
Distribution of gross profit for 201 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 68,599of 69,742
Better than 2%
No. 2,126of 69,964
Better than 97%
Same industry and fewer than 20 employees198 companies in the comparison
No. 196of 198
Better than 1%
No. 3of 198
Better than 99%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 24,447of 24,791
Better than 1%
No. 1,600of 24,909
Better than 94%
All companies of type ApS66,508 companies in the comparison
No. 65,493of 66,379
Better than 1%
No. 1,365of 66,505
Better than 98%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other business support service activities n.e.c.
Gross profit
  1. Straight Horse ApS−DKK 824k
  2. GoGift.com A/SDKK 109.9m
  3. Idoc A/SDKK 64.9m
Net profit
  1. Straight Horse ApSDKK 11.2m
  2. GoGift.com A/SDKK 2.7m
  3. Idoc A/SDKK 16.3m
Equity
  1. Straight Horse ApSDKK 82.3m
  2. GoGift.com A/SDKK 396.6m
  3. Idoc A/SDKK 20.1m
Employees
  1. Straight Horse ApS4
  2. GoGift.com A/S104
  3. Idoc A/S81

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mogens Velling Pedersen100%
Straight Horse ApS
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

1 active registrations

Executive management

Executive management at Straight Horse ApS
NameRoleAppointed
Mogens Velling PedersenCEO04/11/2004
Founders
Mogens Velling Pedersen

Signing rule: Selskabet tegnes af én direktør.

Address and production units

1 active production units

Allerødvej 30
3450 Allerød

Allerød Municipality · Postcode 3450

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
STRAIGHT HORSE ApSAllerødvej 30, 3450 Allerød41010909968

Purpose

Selskabets formål er -at investere i og drive fast ejendom -at drive konsulentvirksomhed -at drive virksomhed ved ejerskab af ejerandele af andre selskaber -at drive hestestutteri med opdræt, køb og salg af heste -samt efter direktionens skøn beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other business support service activities n.e.c. (829900)
20242 changesmerger 1 · accounts 1
  • Merger registered in CVR
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesmerger 1 · accounts 1
  • Merger registered in CVR
  • Annual report for 2020 published
20102 changesaddress 1 · name 1
  • Moved to Allerødvej 30, 3450 Allerød
  • Name changed from M. P. HOLDING ApS to STRAIGHT HORSE ApS
20051 changeindustry 1
  • Industry changed to Anden forretningsservice i.a.n. (748790)
20043 changesfounded 1 · management 1 · ownership 1
  • Registered as M. P. HOLDING ApS
  • Mogens Velling Pedersen appointed ceo
  • Mogens Velling Pedersen registered as owner (100%)

Related companies

Same industry in Allerød

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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