CVRdatabase
Menu

Sportsmann Holding A/S

Public limited companyCVR 21837342HjørringActive

Sportsmann Holding A/S is a public limited company, based in Hjørring, active in non-financial holding companies, founded in 1999. The company went from a profit in 2024 to a loss of DKK 1.3m in 2025. 6 people are registered in the company's management and ownership.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profit−DKK 251k−22.4% vs. 2024
Net profit−DKK 1.3m−102.6% vs. 2024
EquityDKK 290.6m−3.7% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit went from a profit of DKK 49.1m to a loss of DKK 1.3m (2024 → 2025).
  • Equity fell 4% (2024 → 2025), to DKK 290.6m.

Registrations, last 24 months

  • 01/07/2026: Industry changed to Non-financial holding companies (642120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 50mDKK 0DKK 50mDKK 100mDKK 150mDKK 200mDKK 250mDKK 300m202020212022202320242025
EquityNet profit
Financial figures for Sportsmann Holding A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−130−168−144−172−205−251−22.4%
Operating profit (EBIT)–−533−509––−898–
Profit before tax57,25038,686−38,79855,68863,140−1,174−101.9%
Net profit45,16929,397−30,13743,28849,114−1,259−102.6%
Total assets262,551281,397244,369277,564303,437290,693−4.2%
Equity255,682279,578239,441274,730301,844290,585−3.7%
Liabilities6,8691,8194,9282,8341,59398−93.8%
Cash and cash equivalents48,33138,56182,02764,06251,09971,394+39.7%
Average number of employees1111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 300k−DKK 250k−DKK 200k−DKK 150k−DKK 100k−DKK 50,000DKK 0202020212022202320242025
Gross profitMedian, the industry (2,138 companies)

Annual reports

6 financial years
Annual reports for Sportsmann Holding A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202307/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202219/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202104/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202005/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

2,138 companies in the database

Comparison with the other companies in non-financial holding companies based on the latest financial year.

Gross profit−DKK 251kNo. 1633 of 2,093
Better than 22% of the companies in the industry
EquityDKK 290.6mNo. 273 of 2,138
Better than 87% of the companies in the industry
Number of employees2No. 966 of 2,138
Better than 55% of the companies in the industry

Industry median: gross profit −DKK 31,805, net profit DKK 701k, equity DKK 32.1m, 1 employees.

DKK 100kDKK 2.1mDKK 44.6mDKK 942.6mDKK 7.2bn
Distribution of gross profit for 820 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 67,208of 69,742
Better than 4%
No. 733of 69,964
Better than 99%
Same industry and fewer than 20 employees2,092 companies in the comparison
No. 1,592of 2,048
Better than 22%
No. 257of 2,092
Better than 88%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 23,992of 24,791
Better than 3%
No. 565of 24,909
Better than 98%
All companies of type A/S18,025 companies in the comparison
No. 17,054of 17,786
Better than 4%
No. 1,079of 18,024
Better than 94%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Non-financial holding companies
Gross profit
  1. Sportsmann Holding A/S−DKK 251k
  2. Heartland A/SDKK 19.9bn
  3. Andel A.M.B.A.DKK 5.6bn
Net profit
  1. Sportsmann Holding A/S−DKK 1.3m
  2. Heartland A/SDKK 4.9bn
  3. Andel A.M.B.A.−DKK 2.9bn
Equity
  1. Sportsmann Holding A/SDKK 290.6m
  2. Heartland A/SDKK 39.2bn
  3. Andel A.M.B.A.DKK 29.5bn
Employees
  1. Sportsmann Holding A/S2
  2. Heartland A/S34
  3. Andel A.M.B.A.28

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • John Poul Jørgensen66.67%
  • Ann Eleonora Jørgensen5%
  • Jannie Louise Jørgensen5%
  • Kristina Mia Jørgensen5%
Sportsmann Holding A/S

Management

6 active registrations

Executive management

Executive management at Sportsmann Holding A/S
NameRoleAppointed
John Poul JørgensenDirector22/06/1999

Board of directors

Board of directors at Sportsmann Holding A/S
NameRoleAppointed
John Poul JørgensenBoard member22/06/1999
Aase Solveig JørgensenChair of the board14/05/2007
Jannie Louise JørgensenBoard member07/05/2013
Kristina Mia JørgensenBoard member18/04/2016
Ann Eleonora JørgensenBoard member18/06/2024
Founders
John Poul Jørgensen
Former management (6)
Former management at Sportsmann Holding A/S
NameRoleAppointedResigned
Kim PetersenBoard member22/06/199922/08/2002
Ole JensenBoard member22/08/200225/10/2006
Claus FiskerBoard member22/08/200207/05/2013
Jens Henrik JørgensenChair of the board25/10/200614/05/2007
Bent Bang JørgensenBoard member25/10/200614/05/2007
Claus FiskerBoard member18/04/201602/04/2019

Signing rule: Selskabet tegnes af en direktør alene eller af den samlede bestyrelse.

Address and production units

1 active production units

Hirtshalsvej 7
9800 Hjørring

Hjørring Municipality · Postcode 9800

Production units
Production unitAddressEmployeesP number
SPORTSMANN HOLDING A/SHirtshalsvej 7, 9800 Hjørring21005241792

Purpose

Selskabets formål er finansiering og investering, herunder især at fungere som holding selskab.

The purpose is quoted from the register in Danish.

Changes year by year

36 registered events
20262 changesindustry 1 · accounts 1
  • Industry changed to Non-financial holding companies (642120)
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changesmanagement 1 · accounts 1
  • Ann Eleonora Jørgensen appointed board member
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20192 changesmanagement 1 · address 1
  • Claus Fisker stepped down as board member
  • Moved to Hirtshalsvej 7, 9800 Hjørring
20162 changesmanagement 2
  • Claus Fisker appointed board member
  • Kristina Mia Jørgensen appointed board member
20132 changesmanagement 2
  • Jannie Louise Jørgensen appointed board member
  • Claus Fisker stepped down as board member
20125 changesaddress 1 · ownership 3 · name 1
  • Moved to Hirtshalsvej 7, 9800 Hjørring
  • Ann Eleonora Jørgensen registered as owner (5%)
  • Jannie Louise Jørgensen registered as owner (5%)
  • Kristina Mia Jørgensen registered as owner (5%)
  • Name changed from KRISJANN HOLDING A/S to SPORTSMANN HOLDING A/S
20091 changeaddress 1
  • Moved to Østergade 28, 2, 9800 Hjørring
20081 changeindustry 1
  • Industry changed to Wholesale of clothing (464210)
20074 changesmanagement 3 · address 1
  • Aase Solveig Jørgensen appointed chair of the board
  • Bent Bang Jørgensen stepped down as board member
  • Jens Henrik Jørgensen stepped down as chair of the board
  • Moved to Strømgade 8, 2, 9800 Hjørring
20063 changesmanagement 3
  • Bent Bang Jørgensen appointed board member
  • Jens Henrik Jørgensen appointed chair of the board
  • Ole Jensen stepped down as board member
20023 changesmanagement 3
  • Ole Jensen appointed board member
  • Claus Fisker appointed board member
  • Kim Petersen stepped down as board member
19995 changesownership 1 · founded 1 · management 3
  • John Poul Jørgensen registered as owner (66.67%)
  • Registered as KRISJANN HOLDING A/S
  • John Poul Jørgensen appointed board member
  • Kim Petersen appointed board member
  • John Poul Jørgensen appointed director

Related companies

Same industry in Hjørring

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction