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Soï ApS

Private limited companyCVR 45234916HellerupActive

Soï ApS is a private limited company, based in Hellerup, active in retail sale of watches and jewellery, founded in 2024. The company is new and has been registered for 2 years. The latest net result (2025) was DKK 428k.

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Key figures · financial year 2025

Gross profitDKK 714k
Net profitDKK 428k
EquityDKK 468k
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Employees

  • 2 more employees than a year earlier: 3 (07/2026) against 1 (07/2025).

Management and owners, last 24 months

  • New in management: Anna Jäpelt (director, 25/11/2024) and Frederik Leopold (ceo, 01/07/2025).
  • New owners registered: Anna Jäpelt Holding ApS (01/07/2025), Anna Jäpelt Holding ApS (25/11/2024) and Frederik Leopold (01/07/2025).
  • No longer registered as owner: Anna Jäpelt Holding ApS (30/06/2025) and Frederik Leopold (01/07/2025).

Registrations, last 24 months

  • 02/06/2026: Moved to Jomsborgvej 21, kl. th, 2900 Hellerup
  • 15/10/2025: Moved to Jomsborgvej 21, kl. tv, 2900 Hellerup
  • 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2025–2025 · amounts in DKK thousand
Financial figures for Soï ApS
2025Change
Revenuenot stated–
Gross profit714–
Operating profit (EBIT)564–
Profit before tax561–
Net profit428–
Total assets799–
Equity468–
Liabilities331–
Cash and cash equivalents343–
Average number of employees1–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Annual reports

1 financial years
Annual reports for Soï ApS
Financial yearPeriodPublishedFigures forDocuments
202525/11/2024 – 31/12/202523/06/2026The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223307/2509/2510/2511/2512/2501/2602/2604/2605/2606/2607/26
Employees

Position in the industry

242 companies in the database

Comparison with the other companies in retail sale of watches and jewellery based on the latest financial year.

Gross profitDKK 714kNo. 188 of 242
Better than 22% of the companies in the industry
EquityDKK 468kNo. 182 of 242
Better than 25% of the companies in the industry
Number of employees3No. 198 of 242
Better than 18% of the companies in the industry

Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.

DKK 100kDKK 595kDKK 3.5mDKK 21mDKK 69.1mHere
Distribution of gross profit for 227 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 50,138of 69,742
Better than 28%
No. 42,808of 69,964
Better than 39%
Same industry and fewer than 20 employees220 companies in the comparison
No. 166of 220
Better than 25%
No. 161of 220
Better than 27%
Companies that are founded within the last five years16,675 companies in the comparison
No. 10,681of 16,627
Better than 36%
No. 5,973of 16,674
Better than 64%
All companies of type ApS66,508 companies in the comparison
No. 48,252of 66,379
Better than 27%
No. 38,702of 66,505
Better than 42%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of watches and jewellery
Gross profit
  1. Soï ApSDKK 714k
  2. Vibholm Guld og Sølv ApSDKK 125.2m
  3. Pilgrim A/SDKK 113.9m
Net profit
  1. Soï ApSDKK 428k
  2. Vibholm Guld og Sølv ApSDKK 24.8m
  3. Pilgrim A/SDKK 6.9m
Equity
  1. Soï ApSDKK 468k
  2. Vibholm Guld og Sølv ApSDKK 77.3m
  3. Pilgrim A/SDKK 83m
Employees
  1. Soï ApS3
  2. Vibholm Guld og Sølv ApS312
  3. Pilgrim A/S416

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Anna Jäpelt Holding ApS100%
Soï ApS

Management

2 active registrations

Executive management

Executive management at Soï ApS
NameRoleAppointed
Anna JäpeltDirector25/11/2024
Frederik LeopoldCEO01/07/2025
Founders
Anna Jäpelt Holding ApS

Signing rule: Selskabet tegnes af 1 direktør.

Address and production units

1 active production units

Jomsborgvej 21
2900 Hellerup

Gentofte Municipality · Postcode 2900

Production units
Production unitAddressEmployeesP number
Soï ApSJomsborgvej 21, kl. th, 2900 Hellerup31030867757

Purpose

Selskabets formål er detailhandel med smykker, guld- og sølvvarer samt efter ledelsens skøn samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

12 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Jomsborgvej 21, kl. th, 2900 Hellerup
20257 changesaddress 1 · management 1 · ownership 4 · industry 1
  • Moved to Jomsborgvej 21, kl. tv, 2900 Hellerup
  • Frederik Leopold appointed ceo
  • Frederik Leopold registered as owner (50%)
  • Frederik Leopold is no longer registered as owner
  • Anna Jäpelt Holding ApS registered as owner (100%)
  • Anna Jäpelt Holding ApS is no longer registered as owner
  • Industry changed to Retail sale of watches and jewellery (477700)
20243 changesfounded 1 · management 1 · ownership 1
  • Registered as Soï ApS
  • Anna Jäpelt appointed director
  • Anna Jäpelt Holding ApS registered as owner (100%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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